EPAMV VS RPM: Ndeupi mutsauko?

Pakutanga, musiyano uripo pakati pezviratidzo zviviri izvi ndezvekuti EPMV anoshandiswa mune analytics kubva Ezoic, uye rpm inobva kuGoogle. Izvo zvinobva pane izvi kuti tinogona kuramba tichifunga nezve misiyano pakati pezviziviso izvi zviviri.

Chii chinonzi rpm

Mari yezvirongwa zvechiuru inzira ndiyo mari inofungidzirwa kubva kune chiuru chimwe chete chinofungidzirwa. CPM Revenue isiratidze mari yako chaiyo. Iyo inoverengwa nekukamura mari inofungidzirwa nehuwandu hwemaonero emapeji kana zvikumbiro zvakagamuchirwa uye wozunza mhedzisiro yacho nezviuru.

• Kana iwe ukawana anenge $ 0.15 ye25 peji maonero, yako CPM yaizove (0.15 / 25) * 1000, iri madhora matanhatu.
• Kana iwe ukawana $ 180 kubva pamakumi mana emakumi mashanu emitambo zvinonakidza, yako CPM yeAD yako yaizove (180 / zviuru makumi mana) * Chiuru, chiri $ 4.

CPM mari inoshandiswa mune akawanda ekushambadzira zvirongwa. Nayo, iwe unogona kuenzanisa mari kubva munzira dzakasiyana.

Chii chinonzi EPMV?

% Iyi ndiyo mari yakawanda iwe yaunowana kune yega yega kushanya kwewebsite kune yako webhusaiti. Inoverengwa seinotevera:

• Muna Kurume, mari yako yaive madhora chiuru (AdSense) + $ 5,000 (ADX) + $ 500 (Native ads) = $ 6,500.
• March Zvikamu - kubva kuGoogle Analytics - Zvakaitika kuAfrica chiuru kushanya.
• Epmv aive madhora mazana matanhatu nemakumi mashanu / (1,000,000) = $ 6.50 EPMV.

Iwe unogona kuverenga yako webhusaiti EPMV nenzira iyoyo uye enzanisa metambi maviri zviri nyore.

Mari inowanikwa newebhusaiti inoenderana nezvakawanda zvinhu zvakadai se:

Nhamba yekushanya, nhamba yeAds inoratidzwa panguva yega yega mushandisi chikamu, mwero wepi yega yega nhamba yemapeji ekushanyira, nguva yezuva, type (kuratidza, native, yakadzikwa), Rtb bhed, ad parameter, viewport saizi, mushandisi yekubatanidza kumhanya, nezvimwe.

Nekudaro, vese vanowanzoparidza vaparidzi vanotarisa paRPM - peji remapeji pane 1000 peji peji.

Nei Epmv

Vashandisi vanonyatsoda metric iyo inodawo zvinhu zvese zvinokanganisa mari - chimwe chinhu chinokuudza nezve mari yacho iwe unobva kune vashanyi vako, purofiti yako sebhizinesi. Ichi chiratidzo ndiEpmv.

EPMV otomatiki otomatiki ingatore hanya nekukanganiswa kweshambadziro yako pakubata kwehuwandu uye peji maonero pakushanya. Kana iyo mwero wekukweretesa uchikwira, kana pv / v anodzikira, saka izvi zvinoratidzwa muEpmv.

Kunyangwe iwe uchishandisa Iwe unofanirwa kuziva kuti saiti yacho ndeyekumanikidza, kungave kana kuti hauna traffic yakawanda.

Epmv kana Mari Per Sangano ndiyo chete nzira yakavimbika yekuyera mari mushure mekufunga kwekunze (%) shanduko muUX %%%%.

Zvakanyanya kukosha kuti urambe uchiteedzera kukosha kwaunogadzira kubva kune wega wega webhusaiti yekushanya pane kuti utore mari yemitengo yemunhu - kana manage

RPM, CPM uye Daily Revenue yekutarisa inogona kukupa chiratidzo,

ECPM uye RPM inokanganisa mari chaiyo

Muzvakawanda maindasitiri, zviratidzo zvinoratidza kubudirira kwevanochinjisa kwakagamuchirwa kwenguva refu. Izvi hazvisizvo mumubvumirano yekushambadzira uye yekuburitsa. Izvi zvinova pachena kana iwe uchitanga kutaura nevaparidzi, nevaridzi veSite uye vatore chiuru cheChinyorwa cheChidimbu kubudirira .

Iko kukanganisa mune ino equation ndeyekuti iwe unofunga kuti ECPM kana RPM inokupa metric iri ichokwadi kuchamhembe yeiyo nzvimbo yeSite yakakwana.

CPM kana inoshanda cpm?

Ndeupi musiyano pakati peCPM uye ECPM? CPM ndiyo mutengo wechiuru emagetsi omunhu anunzi. ECPM, kana inobudirira mutengo pane chiuru chinofungidzirwa, ndiwo mutengo wakakwana wezvese kushambadzira pane peji pane webhusaiti yeWebhusaiti.

CPM ndiyo mutengo wakabhadharwa kune imwe ad slot, nepo ECPM ndiyo yakazara mutengo wakabhadharwa kune ese ads pane peji.

Ndeupi musiyano uripo pakati pebetsero uye yekushambadzira mari? Hapana kana Semantics chaizvo, zvese mazwi anoshandiswa kurondedzera iyo mari yemari ye ad hesitari neBudhasi .

Kuyera EMPV panzvimbo yeECPM kana Rpm

Kufunga nezve mwaka, nhabvu nhare, AMP, uye mamirioni mamwe akasiyana, iwe unoda metric inogona kuve nechokwadi kuti iwe unogara uchifamba munzira chaiyo. Izvi zvinoreva kuti iwe unotora mari yemari, vashanyi, mwero wekubereka, uye zvimwe.

% Epmv ichangoda otomatiki yekuverenga mwero wekubereka uye peji maonero pakushanya. Iyi ndiyo nzira chete yekuyera kuti mari ndeyekunyatsofamba munzira chaiyo, kunyangwe chero zvinhu zvekunze zvakadai semwaka.

Mibvunzo Inowanzo Bvunzwa

Chii chinonyanya kukosha kuteedzera: ECPM vs rpm?

Kuti ubudirire kuchengetedza saiti yako, iwe unofanirwa kutevedzera ese metric uye ecpm uye rpm. Iwe unofanirwa kutarisa uye kuongorora shanduko mumigwagwa, kukura kwevateereri uye mari yako saiti yako. Iwe unofanirwa kuziva kuti saiti yacho ndeyekumanikidza, kungave kana kuti hauna traffic yakawanda.

Nei zvichikosha kuyera saiti epmv?

EPMV ndiyo inonyanya kukosha chiratidzo chesaiti, iyo ichakuratidza zvese zvinhu zvinokanganisa mari yako. Ndokunge, iwe unozokwanisa kuongorora zvakanakira kushambadzira kwako pachiyero chekutakura uye huwandu hwemaonero emapeji pakushanya.

Chii chinosarudza mari kubva kune webhusaiti?

Mari inowanikwa kubva kune webhusaiti inoenderana nezvakawanda zvinhu. Semuenzaniso, nhamba yekushanya inoratidzwa panguva yega yega mushandisi chikamu peji, huwandu hwemapeji hwaionekwa pakushanya, nguva yezuva rekunze, timer, adm rondedzero (kuratidza, norzivi, exbedded), rTB bidhi, ad parameter, viewport saizi, mushandisi yekubatanidza kumhanya, nezvimwe.

Ndeipi misiyano yakakosha pakati peEpmv (mari yekuwana mishoni yekushanya) uye rpm (mari yemablever), uye vanokanganisa sei muparidzi wekuongorora?

Epmv matanho ekuwana mari yakakwana pane chiuru kushanya kune saiti, achifunga zvese zvemari zvinyorwa, nepo rpm ichireva kune mari yakagadzirwa nezviuru zvezviuru zvezviuru. EPAMP inopa yakawanda kwazvo maonero eSite purofiti, accounting yeMushandisi maitiro uye saiti-yakafara kubatanidzwa, nepo