Best Tips To Create And Sell Online Courses



How to develop an online course?

To create an online course, and sell online courses‌ successfully to potential students, requires to reflect on your knowledge, remember your audience is not expert, and build great material.

After that, you will be able to create courses such as SAP online training‌ that might lead to professional certifications‌ for example and are a great way to make money online‌ or to promote yourself online, depending on what your goal is.

See below our best tips to create your own online courses!

Best Tips To Create And Sell Online Courses

1- Reflect on your knowledge

Start by a deep thinking about your own knowledge: what did you learn at school? What did you apply at work for years? What are your most important skills that you are actually promoting on your CV?

These are some probable bases to find what you are able to talk about - the next step being to think about what other people might be interested in.

Did you ever learn some skills that cannot be acquired easily, but that might ease life of other people? These are probably some of the skills you might start with.

The Top Trending Course Topic Ideas in 2020

Regardless of the field in which you excel and have knowledge to share, one great way to find subjects and exact courses to create around the topic is to find companies that already make money online‌ with these subjects, and ask them if they are looking for instructors to create courses.

For example, in my own field, which is SAP implementation, I started creating courses of SAP online training‌ for an existing company, that focuses on getting clients and selling my courses.

All I have to do is to create new courses, and wait for the money to come in.

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2- Remember your audience is not expert

To create an online course means not only sharing your expert knowledge, but also to make it understandable by beginners. The audience will most likely not know much about what you are explaining, and some habits that you might have and execute without even thinking about it might be something totally new to the student.

When creating a course, ask yourself what is the real information that is important and that you might, at first, not see as relevant for the course.

It is usually easier to create a quality course about a subject you don't know much. Why is that? Because you will in include in that course the researches you had done, and naturally include beginners information. On the contrary, creating a course on a subject in which you are an expert might lead you not to do any research, as you already know it perfectly and won't be necessarily see the need to include information or researches that seems basic to you.

In order to make a great course, treat the subject as if you knew nothing about it - if possible, ask somebody that doesn't know anything about it to try it out. This might get you very useful information on how to turn the course for non experts.

Creating successful SAP courses

3- Build great material

Once you have the topic, you have an idea about potential students, you can start creating the materials that will be used to create an online course.

Should you make Powerpoint presentation with audio, simply record voice on Windows 10‌ to go with a PDF file? All these choises will most likely depend on the format in which you will sell online courses.

If you want to sell online courses‌ from your own website, then the format will entirely depend on the platform you will use to publish and sell your courses, and you are free to choose the one you want - but remember that you will be alone, and will have to do everything from Course Creation‌ to marketing.


If you are using the services of an online course website such as the one I am using for SAP online training‌ or a dedicated website to sell online courses, then all you have to do is to follow the guidance of the company to create courses.

They can even tell you which topics are most important and for which there are actual students looking to buy online courses, and what they would want to find in the material.

5 Tips for Creating Your First (Successful) Online Course

However, with latest products such as the ones from Learn Worlds‌ and its fully integrated interface, all you have to do is to follow the guide to design an amazing looking online school, and then create and sell online courses‌ by creating courses by topic, videos in the course, and marketing it in order to sell your creations.

How to Start an Online School in 2020

4-Create and sell courses online!

Once you’ll have understood the benefits and ways to create courses, the next step is to create your own online school to create and sell courses online on the niche subject you have chosen.

Depending on your niche, your language, the potential audience, and the concurrence around, the prices at which you will either sell your individual courses, or a full subscription to your whole school, will change a lot, and there is no rule of thumb.

If you find a good subject, you can even setup an affiliation program in which you invite guest course creators to create and sell courses online on your own online school, thus letting you getting a commission on their courses, and increasing the value of your whole online school by having more quality content and diversifying your school.

However, below guide and prices example might inspire you to price your first course and make your online school successful:

How to Price an Online Course

After you’ll have created your online school, filled it with a first Successful Online Course‌ followed with other amazing ones, and are ready to find students, there are many strategies to have them joining your training program.

You can of course start by sharing your progress on your social medias, the first step being to create a Facebook page‌ for your school along with an Instagram page, and invite your friends to like your FaceBook page‌ in order to create a momentum that will let other people see your friends activity and eventually register to your school.

Once your social media strategy is in place, create an Affiliate Marketing‌ strategy that will let you find other people that will sell your courses on your behalf in exchange of a commission of the sales they brought. The best ones being your actual students! Therefore, making sure you get a program that allows students to become affiliates for free can be a great way to grow your school.

Finally, you can sell courses with email marketing‌ by using a working template and cold contacting people that might be willing to register to your courses to learn more about the amazing subjects you are being teaching!

Course selling strategy steps:

  1. Create a Facebook page,
  2. Invite your friends to like your page,
  3. Setup an Affiliate Marketing strategy,
  4. Cold email template to sell a course

Create successful online courses

To sum up, once you have found what you know most about, to whom you could sell it, and how you will present it, all you have to do is start working to create an online course, whether you are looking to make money online‌ or to promote yourself online, and to select the place where you want to sell online courses‌ such as a specialized online courses selling platform.



International Business Consulting
About the author - International Business Consulting
Yoann is an International Business Consultant, facilitator and coordinator. He worked more than 10 years in global business, supply chain, financial, SAP ERP projects, Web and SEO optimization for various industries, such as logistics, cosmetics, consumer goods, beauty care, or fashion, in more than 30 countries around the globe.
 


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