Tsvaga Injini Optimization Basics: Zvirinani Matipi Ekukodzera Nyowani

SEE webhusaiti yekusimudzira anoitei?

Chaiyo yakanangwa traffic kune saiti

Vashandisi pinda mibvunzo yekutsvaga. Kana iyo saiti ichiratidzwa mune yepamusoro enginjini dzekutsvaga, saka vashandisi vanoenda kunzvimbo ino. Vanogona kunge vachitsvaga chigadzirwa kana sevhisi izvozvi, ita kufarira kutenga sezvinobvira, kana kuti vanogona kunyatsodzidza ruzivo rwuri pakutanga kwemutengi wekutora vatengi.

Shanduko uye Kutengesa

Kana iyo saiti iri nyore, huwandu hwezvinhu zvakasiyana, mitengo yakakwana, iyo mitengo yakakurumidza uye iri nyore uye nyore, saka iyo inouya traffic ichashandurwa kuita kutengesa pamhepo kana kuti application pane yako saiti.

Dzokorora vatengi uye vakavimbika vatengi

Nemhando yepamusoro yekufungidzira uye yakajeka-yekufunga saiti yekugadzira, chigadzirwa chakanakira kana kadhi rebasa, mushandisi anoyeuka nzvimbo yacho uye anogona kudzoka kare zvikumbiro zvakatemwa. Kana mushandisi mushure mekutenga kwagutsikana nechigadzirwa uye basa, saka kufarira uku kunofanirwa kuchengetwa uye kuvandudzwa. Semuenzaniso, kuvaka kutaurirana nemutengi wega wega uchishandisa% О Crm Marketing %%. Vatengi vanokoshesa zvirimo zvemukati zvavanowana panguva chaiyo munzvimbo chaiyo. Uye zvirokwazvo ichadzoka zvakare kuraira zvakare.

SEO - Tsvaga Injini Optimization

Tsvaga Injini Optimization (Seo) Seti yematanho emukati uye ekunze optimization ekusimudza nzvimbo yeSista ) uye inotevera mari yemari (mari yerudzi) yeiyi traffic. Seo inogona kutariswa nemhando dzakasiyana siyana dzekutsvaga, kusanganisira kutsvaga ruzivo, zvigadzirwa, masevhisi, mifananidzo, mavhidhiyo, nhau, uye injini dzekutsvaga.

Kazhinji, chinzvimbo chepamusoro chesaiti munzvimbo dzekutsvaga, kazhinji vashanyi vanowanzo kusangana nenjere dzekutsvaga. Kana uchiongorora migumisiro yekutsvaga, iyo mucherechedzo weiyo mushanyi wekutarisa anoverengerwa kutora nguva iri panzvimbo yeiyo nzvimbo yekuvimba uye kushandurwa kwesaiti.

Nzvimbo huru dzebasa

Injini dzekutsvaga dzinoenderana nezvakawanda zvemukati uye zvekunze saiti paramita kana uchiverenga kukosha kwayo (iyo degree rekutevedzera nemubvunzo wakapinda):

Keyword Density

Keyword Density (complex algorithms of modern search engines allow semantic analysis of text to filter out search spam in which the keyword occurs too often);

Citation Index

Index yeCitation (CI) uye neiyo yeCitation Citation Index (Tic) zvinoenderana nenhamba uye masimba eWebhu zviwanikwa zvinobatanidza kune ino saiti; Injini dzakawanda dzekutsvaga hadzifaniri kuenderana neakaunzi recrocal zvinongedzo (kune mumwe nemumwe). Nzira yekuwedzera huwandu hwenhamba yeanopa masaiti anobatanidza kune saiti iri kusimudzirwa inonzi link kuvaka;

Zvemvura zvemvura

Mvura yemvura yezvinyorwa chiratidzo chinosarudza kuvapo kwemashoko asina kukosha ayo asingatakure chero ruzivo runoshandisa uye kushandira kudzora zvinyorwa (Mira mazwi);

Zvinhu zvemukati zvekuita zvinhu

Maitiro ezvekuita (zvemukati) - nhamba yemabasa akasiyana-siyana vashandisi vanogona kuita saiti: Nhamba yeSession pane saiti, Peji Views , nhamba yemapeji anoonekwa nemushandisi, nezvimwewo.;

Zvekunze maitiro maitiro

Maitiro Ekuita (Kunze) - Iyo huru Yekunze Chiratidzo cheMhando ye Exter maitiro Kana kufambidzana neSiti

Webhusaiti yekumhanyisa kumhanya

Webhusaiti yekumhanyisa kumhanya - a measure of the speed at which a website loads. Several parameters are used to characterize the site loading speed - loading before the first content appears, loading the first content before interaction, server response speed to a request, html code length. Google's PageSpeed service is considered to be the generally accepted standard %%for Website loading speed%%.

Zvakanakira uye Zvakashata zveSeo Webhusaiti Kusimudzira

Tsvaga Injini Optimization (Seo) inogadzira traffic kune yako webhusaiti kubva kuinjini dzekutsvaga. Traffic yakadaro inonzi yekutsvaga kana organic. Iyi nzira yemotokari, seimwezve, ine nhamba yezvakanakira uye zvakashata.

Pros uye Cons of SEE Webhusaiti yekusimudzira

• Iwe haufanirwe kubhadhara kune vanochinjiswa.
• Kupisa traffic.
• Sarudzo dzinochinja-chinja.
• Iyo nzira yehunyanzvi yesaiti iri kugadzirisa.
• Kuvandudzwa saiti kusimbiswa.

• Mhedzisiro yacho haina kuoneka pakarepo.
• Webhusaiti webhusaiti.
• Kushoma kwekutsvaga kukosha.

Pros on see webhusaiti kusimudzira:

Iwe haufanirwe kubhadhara kune vanochinjiswa.

Muchokwadi, mainjini ekutsvaga haabhadharire organic kudzvanya, saka haufanirwe kubhadhara kune vashandisi vanobva mukutsvaga. Kusiyana neKushambadzira kwekushambadzira, uko kudzvanya kwega kwega pane kushambadzira kuchabhadhara mari. Asi hazvisi zvese zviri nyore. Mukutsvaga kweinjini yekusimudzira kwesaiti - inosanganisira iyo agency kana yemitezo yevashandi - iwe uchiri kuda kuisa mari. Kunzwisisa kuti iyo traffic yakagashirwa kubva ku organic kutsvaga inoverengeka kachina kudhura pane traffic kubva kune crextual kushambadzira. Uyezve, kana optimizing saiti, basa iri kuitwa kugadzirisa iyo rese projekiti - chimiro, manhamba mapeji, kukwirisa zvirimo kuri kupedziswa. Uye mutengi anogamuchira ese anotarisirwa traffic uye saiti kuvandudza, kusiyana nemamwe marudzi ekushambadzira.

Kupisa traffic.

Vashandisi ivo pachavo vari kutsvaga chigadzirwa kana sevhisi uye izvi vanofambisa mumibvunzo mukutsvaga. Izvo zvakakosha kuti vatsvake munguva chaiyo. Naizvozvo, organc trafficart imwe yemhando yepamusoro uye isingadhuri nzira yekukwezva traffic.

Sarudzo dzinochinja-chinja.

Iwe pachako% emainazve rondedzero yemubvunzo %% yaunoda kusimudzira mukutsvaga. Panguva imwecheteyo, iwe unogona kushanda neyakajeka runyorwa rwekukumbira Kune rimwe divi, iwe unogona kutarisa pakusimudzira iyo yakawanda marginal zvigadzirwa kana mibvunzo iyo inounza vazhinji vatengi mune yako nyaya.

Iyo nzira yehunyanzvi yesaiti iri kugadzirisa.

Kune webhusaiti kune chinzvimbo zvakanyanya, inofanira kusangana nezvimwe zvekutsvaga injini. Kushanda pakutsvaga kwekusimudzira, iwe unogona kuona kuti iyo% ye% saiti nzvimbo nekukurumidza %% kubva kune chero chishandiso, kuderedza huwandu hwezvikanganiso zvinokanganisa nekutenga.

Kuvandudzwa saiti kusimbiswa.

Tsvaga algorithms iri kuenderana uye inowedzera kutora account iyo% Zvichitaurwa zviri nyore, zvinofanirwa kuve nyore kune vashandisi kufaira, sarudza uye kurongedza chero chigadzirwa kana sevhisi.

Mabhiza eSEO Webhusaiti Kusimudzira:

Mhedzisiro yacho haina kuoneka pakarepo.

Master webhusaiti wegumi: Nyoresa izvozvi!

Shandura yako yekuvapo kwedhijitari ine yedu yebhusaiti yewebhusaiti yekugadzira kosi - Kutanga rwendo rwako rwekuve webhu nyanzvi nhasi!

Nyoresa pano

Mushure mekururamisa saiti, injini dzekutsvaga dzinoda nguva yekuzvida. Kutsvaga mibvunzo pamusoro penguva inotanga kukwirira kumusoro uye yakakwirira kusvikira vasvika pamusoro pegumi nzvimbo. Panguva ino nguva nguva dzose inogara yakasiyana - paavhareji kubva kune maviri kusvika matanhatu mwedzi.

Webhusaiti webhusaiti.

Webhusaiti webhusaiti inosanganisira zvikamu zviviri zvikuru - iko kukura kwehurongwa hwekuchinja uye kuita kwekuchinja uku. Iko kuvandudzwa kwehurongwa ibasa remucherechedzo weSEO, kusingaitwa ibasa reboka rekusimudzira renzvimbo yako. Zvese zvinoda zviwanikwa - nguva uye zvemari. Kune rimwe divi, kuwedzera kune traffic kana nzvimbo dzekurudyi dziri pamusoro-gumi, iwe unowana kuvandudzwa mune yese saiti. Izvi zvine zvinobatsira pakutendeuka - zvinokura uye zvinokubvumidza iwe kuti ugamuchire mimwe hits kubva kune chero traffic traffic.

Kushoma kwekutsvaga kukosha.

Nhamba yezvikumbiro mune yako nyaya inogona kunge iri diki - zviri nyore kufungidzira uchishandisa masevhisi. Mune ino kesi, kuisa mari mukusimudzira kwakazara kwekutsvaga kunogona kunge kusiri kwakakodzera. Izvo zvakaringana kugadzirisa nzvimbo yacho kuitira uye kuichengeta.

Mhando dzeMitengo yeSeo Webhusaiti Kusimudzira

Nechinzvimbo

Nechinzvimbo - A list of search queries that need to be promoted in the TOP-10 search engines is determined in advance. As a rule, in this case, the bonus is paid only upon the fact of the withdrawal of the request in the TOP-10.

Ne traffic

Ne traffic - Based on the analysis of the site and its subject matter, a relevant semantic core is created. The task of an SEO contractor in this case is to increase targeted traffic to the site. The calculation of payment and traffic occurs before the start of work and is prescribed in the commercial offer.

Nechinangwa chekuita

Nechinangwa chekuita- The bonus is paid only if the desired target action has occurred from organic traffic. For example, clicking on the shopping cart. It works well if your site has well-configured web analytics, you have statistics at every stage of the purchase on the site.

Seo chinzvimbo chezvinhu

Webhusaiti yekusimudzira nhasi haisi kungoshanda nekodhi kana optimizing saiti yeinjini yekutsvaga. Nekubatsira kwayo, iwe unogona kupesvedzera zvinhu zvakawanda (kufamba uye chimiro, zvirimo, zvinhu zvekutengesa, zvinoshandiswa) zvinoenderana uye zvine chekuita nekutendeuka kwekutendeuka kwetraffic. Iyo synergy yechiitiko chemushandisi, bhizinesi, uye kutsvaga injini zvinodiwa.

Iyo nzira vashandisi vanofamba newe saiti inopa mainjini ekutsvaga enjini kuti vashandisi vakadaro kana kwete. Izvi zvikwangwani ndezvekuita zviitiko zvinoitika uye zvinokanganisa kwete chinzvimbo chenzvimbo yako, asi zvakare zviito zvakanangwa zvevashandisi.

Zvemukati Ndezvipi zvinoshandiswa nemapeji enzvimbo yako: Zvemukati, Assortment, zvinyorwa, zvemifananidzo, zvemuviri izvo zvinofanirwa kugadzira mhedzisiro yemushandisi 'ichava muchitoro chako, pakati , hofisi. Uye nhasi, ndiwo kunaka kwezvinhu zvako zviri zvekutenga zvinhu zvekutenga.

Ini ndinofanira kukuyeuchidza kuti kutenga zvinongedzo ndeye taboo. Nhasi, iwe unofanirwa kusatarisira chete kunaka kwehunhu hwehukama hwako, asi kuti yako yekukwikwidza online uye yemagariro emagariro ane toni yakanaka.

Technical uye yemukati optimization ndeyezvinhu izvo zvaimbove zvakakosha kusimudzira muinjini dzekutsvaga. Nhasi ivo vanotadzisa uye vasingavimbisi mibairo yakakwira pasina kuvandudza zvirimo, chimiro uye zvinhu zvekunze. Izvo zvakakosha kuti unzwisise kuti kana ukarasikirwa nechimwe chinhu chakakosha pane imwe technical side, iwe haugone kungoita mhedzisiro, asi zvakare kurasikirwa varipo.

Seo imwoyo wemuinjini wekutsvaga

Basa guru reSeo riri kuwedzera uye kusimudzira mawebhusaiti muinjini dzekutsvaga. Seo ndiyo yakakosha uye yekutanga chishandiso chekushambadzira kweInternet.

Injini yekutsvaga iri murevereri pakati pemushandisi, uyo anopinda mubvunzo wekutsvaga muBrowser, uye muridzi webhusaiti, uyo anoda kero yake yeInternet sosi yekubata ziso rekushanya nekukurumidza sezvinobvira. Injini yekutsvaga inoongorora iyo mibvunzo yakapinda nemushandisi uye inovaka nzvimbo dzese dziri mudhisiki rayo kuitira kuti rinyorwe.

Saka, iyo huru yebasa muridzi wesaiti ndeye kurwira kune positions . Peji rega rega reInternet svutugadzike rinofanirwa kuve rakagadzirirwa kune akanyanya kukosha mazwi anoenderana neimwe bhizinesi. Uye ichi chinongova chikamu chebasa raida. Nhasi, injini dzekutsvaga dzinogara dzichivandudza algorithms, uchishandisa zvimwe zvine mutsindo maitiro zvisina kunanga zvisina kunanga, zvakadai sekubatsira, nyaya, masimba, ergonomics, kusarudzika, uye zvakadaro.

Kuongorora-kuongorora zvemashoko akakosha kunogona kunyange kudzosera moto, uko kunoita sei masevhisi emazuva ano ave hunyanzvi hwokuti hunoda ruzivo munzvimbo zhinji, kubva pakuronga uye kuronga kugadzirwa uye kushanduka.

Mibvunzo Inowanzo Bvunzwa

Sei uchida matipi ekutsvaga Injini Optimization?

Izvi zvinogona kukubatsira iwe kuwedzera yako saiti nzvimbo mune yekutsvaga injini mhinduro dzemamwe emubvunzo wemagetsi kuitira kuti uwedzere traffic uye uchikwezva vatengi uye vobva vatyaira.