ʻO Podcast Kūkākūkā Kūkākūkā: He aha ka mana Portfolio Management? Me Sana Kibz, Digital Branding Marketer

He aha ka mana Portfolio Management? Me Sana Kibz, Digital Branding Marketer

ʻO ka Digital Branding kahi ʻāpana nui o nā kūleʻa āpau, ʻoiai ke ʻano o ka ʻike ʻana i kāu ʻoihana e nā poʻe hou aku a no nā kumu kūpono. Akā he aha ka ʻoihana Portfolio Brand Brand pololei, a pehea e hana pono ai?

I mea e ʻike hou ai e pili ana i ka māka uila ua noi wau iā Sana Kibz, kahi loea Digital Marketing Strategist, ka mea hoʻokipa Radio a me ka mea kākau blog nani.

Ua haʻiʻo ia iā mākou i kāna mau ʻōlelo aʻoaʻo ʻehā e kūkulu pololei i ka mana o ka inoa i ka honua uila, a kōkua paha kāna mau ʻōlelo aʻoaʻo iā ʻoe e kiʻi i kāu brand i ka pae uila hou aʻe.

• 1 E hoʻopaʻa pono ʻoe
• 2 Loaʻa i ka ʻike kiʻekiʻe kiʻekiʻe
• 3 E hōʻoia inā he engagine ʻoe
• 4 ... E nānā i ka videocast e ʻike ai i ka ʻōlelo koʻikoʻi nui loa.

E nānā i ka videocast, e hoʻolohe i ka podcast

# 1 Hoʻolauna me Sana Kibz, Digital Branding Marketer

Aloha a hoʻokipa i kēia māhele o podcast consulting international ʻO wau i kēia lā me Sana Kibz pono mai New York City, ʻo ia ka mea hoʻokani lekiō ʻAmelika ʻo ʻAmelika, ka mea kākau blog nani a me ka mea hoʻolālā mākaukau uila. Aloha! No laila ke hana nei ʻoe i nā mea like ʻole he piha loa.

Hoʻolohe hoʻāʻo wau e hāʻawi iaʻu iho i ka manawa kūpono e hele ma hope o nā mea āpau aʻu e makemake ai.

ʻĀ, like paha me ʻoe! No laila e kamaʻilio nui ana mākou e pili ana i ke kūʻai aku kamepiula i kēia lā a me ka hoʻokele mana. ʻO ka māka uila ka mea āu e hana ai no kāu mea kūʻai aku, ʻeā?

Ae makemake nō.

No laila pehea e hana ai?

ʻO ka mua a me ka ʻoi loa o ke kūʻai aku ʻana uila a me ka hoʻokele ʻana i ka inoa e lawe nei i ka inoa a hana i kahi leo e nānā ana ka poʻe ma waho kahi e hiki ai i kāu mea kūʻai aku makemake ʻoe e hoʻomaopopo i ka waiwai a lākou e loaʻa ai mai kāu māka pehea lākou hiki iā ʻoe ke hilinaʻi i kāu māka e hāʻawi i kēlā waiwai a he aha ia e hoʻohiki ai kāu inoa.

A no laila ke hana a hoʻomohala ʻana i kahi hoʻolālā hoʻokele mana pono ʻoe e hoʻomaopopo i nā mea āu e pono ai e kamaʻilio e pili ana inā paha he ʻike inā he ʻano o nā lawelawe āu e hāʻawi nei i ke ʻano o nā huahana āu e hāʻawi nei a laila unuhi i kēlā i ka waiwai a me nā ʻike e ʻike a aloha ai ka poʻe.

# 2 He aha ka mana ʻo Brand?

ʻO ka ʻāpana hea o kahi hana mana e kū ai ka inoa ʻoihana; pono ʻoe e noʻonoʻo e pili ana iā ia ma mua, hiki iā ʻoe ke hana ma hope o ka hoʻokumu ʻia ʻana o ka mana?

Aia nō ia i ka ʻano o ke kanaka āu inā no laila ʻo ʻoe kekahi i hana mua i ka blueprint ua hana mua ʻoe i ka hana kāʻei āu i manaʻo ai me kāu hoʻolālā ʻoihana a no laila lawe ʻoe i loko. ka ʻaoʻao kūʻai mākeke ma muli o ka ʻoihana ʻaʻole wale ma ka pūnaewele, akā inā he hale kūʻai e-commerce ʻoe a me nā mea e like me ia a laila hoʻokumu ʻia ʻoe ma ka pūnaewele akā hiki iā ʻoe ke hana i nā hoʻolālā kūwaho no kāu hōʻailona a me kāu kālepa.

Eia nō naʻe i ka lawe ʻana mai i ka mea kūʻai aku uila a i ʻole ka luna ʻona āu e makemake ai e lawe i kēlā kanaka ma mua o kou hoʻouka ʻana, no ka mea makemake ʻoe e hōʻoia i ka hoʻouka ʻana i ke ala pololei a ke hana nei ʻoe i nā mea pono e pono ai. ma mua e like me ka noiʻi mākeke e like me ka noiʻi ʻana i ka huaʻōlelo i ka māka kūʻai mākaʻikaʻi e hoʻomaopopo ana i kāu poʻe pepeiao e hoʻomaopopo nei i kāu leo ​​i kāu kala i nā kala āpau o kēlā mau mea āpau no ka mea ʻo ka manawa mua āu e hoʻouka ai ʻaʻole ʻoe makemake e noho i loko ʻaʻole ʻoe makemake e lilo i ke ʻano o ka brand ʻaʻole ʻoe e noʻonoʻo pono i hoʻokahi pule he ʻeleʻele ʻoe a melemele, i ka pule aʻe he keʻokeʻo a ʻōmaʻomaʻo ʻōmaʻomaʻo ʻoe, a aia nā poʻe āpau e pili ana i kāu brand.

Makemake ʻoe e hōʻoia aia iā ʻoe kēlā hoʻokele kuni i kahi i puka ai ʻoe i waho me ka ikaika.

No laila he nui nā hana e pili ana i ka hoʻokele inoa ʻana. Ua haʻi wale ʻoe i kekahi o lākou, malia paha?

ʻAe pēlā i ka wā e hoʻokumu ana i kahi mana āu e makemake ai e ʻike maopopo ʻoe i ka mua a me ka poʻokela o ka hiʻona o kēia māka ʻo ia ka demograpics o ka makahiki i ke ʻano o ka loaʻa kālā āu e makemake ai i ke kanaka e ʻano maikaʻi i ke ʻano o nā wahi āu e hele nei ma hope a me nā mea o kēlā kūlohelohe a laila hana ʻoe i kēlā ʻano huapalapala a laila hoʻomaka ʻoe e hana i ka ʻike i nā pahuhopu i kēlā ʻano hiʻona.

ʻAe hiki iaʻu ke ʻike maoli no ke aha e ʻoi aku ai ka maikaʻi no kahi māka e kāhea aku i kekahi e like me ʻoe, kahi mākaʻikaʻi kūʻai uila, e mālama iā ia no ka mea pili i nā hana he nui.

ʻAe a he hana nui nō ia.

# 3 He aha nā hana i loko o ka mālama ʻana i ka brand?

ʻAe maopopo leʻa, no laila he aha kāu e ʻōlelo ai he māka maʻamau - pehea ka lōʻihi o ke kau ʻana e hoʻonohonoho i kahi hoʻolālā hoʻokele mana uila?

Aia nō ia e pili ana i ka lōʻihi o ka māka ʻoiai aia kekahi mau mana i hele mai iaʻu i kā lākou loaʻa ʻana i nā mea āpau, aia kā lākou lōkō, kā lākou kala, kā lākou kinona hua, aia kā lākou māka mākia.

No laila, ʻo nā mea āu e hana ai i kēia manawa e noʻonoʻo me nā manaʻo a me nā ʻike e hiki ai iā lākou ke hoʻohana e waiho iā lākou iho i laila, a aia kekahi poʻe he manaʻo wale kā lākou.

Ua like lākou me ka nānā i kēia manaʻo iaʻu ʻaʻole maopopo iaʻu ka mea e hana ai a pehea e hana ai a laila hele mākou i mua a hana mākou i ka lepili e hana mākou i nā kala kala mākou e hana i ka momona no laila pili maoli ia i ka pae hea ʻoe. hou ma.

A aia kekahi poʻe ua hele lākou i waho ma laila ko lākou māka i waho a ke ulu nei lākou akā aia lākou ma kahi palahalaha kahi ʻike ʻole lākou i nā mea e hana hou ai, no ka mea ua paʻa lākou a no laila ka inoa. e hele mai ka luna a ʻōlelo e like me ka maikaʻi ua noʻonoʻo paha ʻoe i kēia? Ua noʻonoʻo paha ʻoe e pili ana i ke kau ʻana i kāu inoa ma aneʻi, ua noʻonoʻo paha ʻoe e pili ana i ka hoʻokumu ʻana i kēia ʻano ʻike?

A no laila pili maoli ia i kou wahi a me kāu huakaʻi huakaʻi a ʻo ia kēlā ʻano o ka haʻi ʻana iā ʻoe pehea ka lōʻihi e makemake ai ʻoe i kahi mea e pono ai mai kahi luna ʻatikala hope loa.

Nui nā mea. A hiki iā ʻoe ke laʻana e hiki ke mālama i nā mea āpau?

No laila makemake au i ka wā aʻu e makemake ai i ka ʻāpana waena, no laila makemake wau ke hele mai ka momi me kā lākou logo, kā lākou momomo kā lākou kala, ko lākou leo, akā ʻaʻole lākou i hoʻomaka maoli, no laila hiki iaʻu ke hele maoli i laila e hoʻomaka i nā mea āpau mai ka ʻōpala ʻana, a ʻaʻole wili i ke ala a lākou e ʻimi nei no kahi kūloko, akā pili wale nō i ka ʻike no ka mea i kekahi manawa ke hana ʻoe me kahi mea ʻike ʻole e pili ana i kā lākou lepa i kā lākou kala kala a i ʻole kekahi mea hiki iā lākou. hiki iā lākou ke indecisive maoli.

A no laila paʻakikī e like me ʻoe makemake i kēia makemake ʻoe iā ʻoe makemake ʻoe i kēia makemake ʻoe i kēlā, a no laila hiki ke lilo i mea weliweli a liʻiliʻi iki ka manawa a laila ʻo ka mea ʻē aʻe ke lele ʻoe i kahi māka ua hana ʻia ia, i kekahi manawa paʻa loa lākou i kā lākou ala a paʻakikī e huki iā lākou mai kēlā ʻōlelo e like me hey i kāu hana no kēia mau makahiki ʻekolu i hala ʻole, no laila e hoʻāʻo maoli i kēia.

Akā makemake kekahi poʻe i ka oh but I want to you know I know a no laila paʻakikī ka hakakā.

No laila makemake nui wau i ka papa waena o ka poʻe a lākou ka leo hea a ʻike lākou i kā lākou pahuhopu akā makemake wale lākou i ka hoʻokō ʻana o kā lākou hoʻomaka, a no laila ke pili i kēlā ʻano poʻe aʻu e aloha e hana pū nei.

Maʻaneʻi ʻoi aku ka maikaʻi no ka mea manaʻo wau ua hāmama lākou.

# 4 He aha ka hana a ka mea hoʻolauleʻa kuni?

A hiki lākou i ou lā, i ka pahuhopu hea lākou e kiaʻi ai? He mea like paha i ke kiʻi ʻana i kahi pepeiao hou?

A i ʻole manaʻo wau ʻo ka mea mua ke kūkulu nei i ka mana ʻona a he aha ke ʻano o ka kūkulu mua ʻana i ka hilinaʻi kuni no laila e hoʻomaka i ka waiho ʻana i nā mea ma laila e hoʻomākeʻaka ai ka poʻe a ʻike paha lākou i ka leʻaleʻa a i ʻole ʻike lākou i ka hoʻonāukiuki a hiki i kou hoʻouka maoli ʻana.

ʻ telllelo wau i kēlā me kēia mīkini aʻu e hana pū ai inā ʻo ia ke kumu makemake wau e hana me kēlā pae waena no ka mea hiki iaʻu ke komo i loko a hoʻomaka mākou i ka ʻaoʻao e ʻōlelo mākou no kahi laʻana pūnaewele, instagram e hoʻomaka mākou i ka ʻaoʻao o kekahi o nā ʻike ʻike. a me kekahi mau kaha puanaʻī, no laila makemake wau e hana me ka pae waena, no ka mea hiki iaʻu ke komo i loko a hoʻomaka me ka kau ʻana i nā mea e like me nā ʻōlelo puʻupuʻu a me ka kau ʻana i nā mea hoʻonāukiuki a me ka kau ʻana i kekahi mau kiʻi nani.

A ʻano like me ke kakali ʻana i ka poʻe hoʻolohe a laila boom e hoʻouka! A ke manaʻo nei wau ʻo ia ke ala ʻoi loa e hoʻomaka i kahi pāpili kaiaulu no ka mea hoʻomaka ia e kūkulu i ka ʻike i kāu māka akā hoʻomaka nō hoʻi e alakaʻi i ka mana o ka mana āu e hana ai ma hope, no ka mea ke hoʻohana nei ʻoe i kāu kala kala. a ke hoʻohana nei ʻoe i kou leo ​​laikini i kēlā mau mea i hoʻokumu mua ʻia.

A e pili ana i ka hoʻolālā pūnaewele, he mea nui ia ma nā paepae āpau?

Manaʻo wau he pono ʻoe e ʻike i ka anuu kūpono nāu.

No laila inā he kuni ʻoe i ka hapanui o kāu mākeke pahuhopu he ʻōpio ʻōpio a makemake paha ʻoe e noho ma tik tok a snapchat paha inā ʻo ʻoe kahi mea e lawelawe nei i nā poʻe kahiko a laila makemake paha ʻoe e noho ma facebook wale nō.

Akā inā he ʻōpio ʻōpio ʻoe i kahi lepa uʻi a i ʻole ʻo ʻoe kekahi e ʻike ʻoe aia ʻoe i kēlā hapa waena o nā makahiki like a me kēlā mau mea āpau a hiki iā ʻoe ma instagram a inā ʻo ʻoe kekahi b2b a i ʻole kāu b2c, i kekahi manawa he b2c ʻoe no ka mea ʻo ia ka hana a linkin i kēia manawa, hiki iā ʻoe ke pili ma linkin no laila pili wale ia i ka mea āu e hoʻāʻo nei e hoʻokau, ka mea āu e hoʻāʻo nei e hele.

Akā manaʻoʻiʻo wau i kēlā me kēia māka e loaʻa i kahi ʻikepili o kā lākou ʻoihana ma kēlā me kēia ʻaoʻao pūnaewele kaiapili, no ka mea ʻo ka mea āu e makemake ʻole ai na kekahi e hele mai a lawe i kāu inoa ʻoihana.

No laila inā ʻaʻole ʻoe e ʻeleu i kēlā paepae, makemake ʻoe e loaʻa kāu moʻokāki ʻoihana ma lalo o kāu kuleana.

Akā e lilo i hana e pili i ka mea āu e ʻimi nei.

ʻOiaʻiʻo e koho i ka paepae āu e makemake ai e ʻeleu a loaʻa kahi ʻōkuhi inoa ma kahi, maikaʻi loa kāu puke!

ʻAe ʻae ʻae! ʻO kaʻu puke i ka nani o ke kūkākūkā ʻana e pili ana pehea e hiki ai iā ʻoe ke hoʻohana i ka pāpaho kaiapuni a me kēlā me kēia ʻehiku moʻomanaʻo pūnaewele ʻoihana nui e hana i ka hoʻolālā maikaʻi ʻoi loa, a me ka ulu maikaʻi ʻoi loa o kāu pūnaewele.

A no laila e wāwahi wau i loko o kaʻu puke i ka nani o ke kuni ʻana i nā ʻano ʻokoʻa i hiki iā ʻoe ke hoʻohana i ka pāpili kaiaulu e like me facebook instagram twitter pinterest, nā ʻano ʻike pili kaiaulu like ʻole.

A laila aʻo aku wau iā ʻoe pehea e kūkulu ai i kāu ʻike ʻike. Ke aʻo aku nei nō wau iā ʻoe pehea e kūkulu ai i kāu mākeke māka no ka mea he nui ka poʻe e manaʻo nei no kā lākou huahana no ʻewalu piliona mau kānaka ma ka honua - a ʻaʻole ia ka hihia.

Pono ʻoe e hoʻomaopopo he hoʻokahi pākēneka paha o ka biliona ka mea e pono ai, ʻo ia ka 800 000 a i ʻole 800 miliona ʻaʻole wau he loea makemakika akā ʻike ʻolua i kaʻu e hoʻāʻo nei e ʻōlelo.

A no laila ke manaʻoʻiʻo nei wau i ka manawa e hoʻokomo ai wau i ka manaʻo o ka poʻe i ka heluhelu ʻana i kaʻu puke hoʻomaka lākou e hoʻomaopopo i kēlā hiʻohiʻona e pono wau e hoʻokumu i kēia nui o ka poʻe e maopopo iaʻu i kaʻu brand, pono wau e hoʻohana i kēia mau paepae i ke ala pololei; a laila pono wau e hoʻohana i nā pono kumuwaiwai he 50 i loaʻa iaʻu i loko o kaʻu puke e pili ana pehea e ʻike ai i ka ikaika o kāu māka ma ka pūnaewele.

No laila e hoʻokau i kahi hoʻolālā kūʻai kālepa ʻōnaehana kikoʻī i kahi hoʻomaka hoʻomaka hiki ke lilo i kāu puke?

Ae 'ae! Manaʻo wau ʻo kāu māka ʻona ia i kou mau lima, no laila inā ʻoe kekahi mea e pono ai ka ʻike, a hiki iā ʻoe ke hoʻokō iā ʻoe iho a laila maikaʻi loa kaʻu puke naʻu, akā inā ʻoe kekahi e makemake wale maopopo i ka mea a kahi luna ʻona e hana ai, a laila heluhelu ʻoe i ka puke, a laila like ʻoe: okay! No laila ʻānō ua ʻike wau i nā mea e nīnau ai i kahi luna hoʻokele, no ka mea ua hiki iaʻu ke heluhelu ia i loko o kēia puke.

No laila he 30 ʻaoʻao o 100 hiki ke hoʻohana ʻia a me ka ʻike i hiki ke hana ʻia e kēlā me kēia mea e heluhelu ana he puke ʻike kupaianaha kēia.

ʻAe ʻae wau i kēlā!

Mahalo nui loa, ʻoiaʻiʻo kōkua ia i ka wehewehe ʻana i nā alakaʻi nui o kahi hoʻolālā hoʻokele kūleʻa maʻamau ʻole ma ka pūnaewele.

A laila ʻoi aku ka maikaʻi o ka loaʻa ʻana o kahi mea hoʻonohonoho inoa a i ʻole kahi mea hoʻolālā kūʻai uila e hoʻokau i kēia hoʻolālā ma kahi?

ʻAe maopopo leʻa makemake ʻoe e noʻonoʻo wau me kēlā me kēia me ka nānā ʻole i ke kahua āu i loko inā e lawe mai ʻoe i kekahi no kāu ʻoihana inā ʻaʻole ʻoe e ʻike pono i ka mea a lākou e hana ai e hoʻokō i kā lākou kuleana. , pono ʻoe i kekahi ʻano o ka manaʻo o ka mea a kēlā kanaka e manaʻo ai e hana, no ka mea ʻo ka mea āu e makemake ʻole ai e lawe mai i kekahi a ʻaʻohe ou manaʻo i kā lākou hana a laila hele lākou iā ʻoe no ka mea ʻoiaʻiʻo loa, e like me kēlā hiki ke hiki i ka mea aʻu e makemake ai e hana e ʻike pono ka ʻike o kaʻu mea kūʻai aku i ka mea aʻu e hoʻolako ai no lākou.

No laila ʻike lākou i ka mea e kali ai iaʻu, no laila ʻike lākou ʻaʻole kekahi e hoʻonele i ko lākou manawa a i ʻole i kā lākou kālā a ʻelua paʻa lākou iaʻu i kēia mea.

I mea e ʻike ai lākou i ka mea a lākou e manaʻo ai iaʻu a no kā lākou mana.

A no laila hiki iā ʻoe ke kiʻi i kēia mau māka?

Manaʻo wau e hana wau i nā pahu hopu kūpono. ʻAʻole loa wau e haʻi aku i kahi mea kūʻai aku e kiʻi wau iā ʻoe ma kahi o 10 000 mau ukali i loko o ʻelua mau pule e like me aʻu e ʻōlelo ʻole ai i kahi mea kūpono ʻole, ke ʻike ʻole ʻoe e lele ana i kahi alahaka a ke kiʻi nei ʻoe iā ia e hele i viral, akā ʻAʻole wau e aʻoaʻo i kēlā.

Akā wau wale nō - maoli wau, ʻike maoli wau, like wau me ʻoe e ʻike nei i ka mea a mākou e kau ai i nā hola kiʻekiʻe o ka kau ʻana ma ka pāpili kaiaulu, hiki iā mākou ke hoʻokau i ka poʻe kūpono, hiki iā mākou ke hui pū me lākou, hiki e hana i kēia ʻano ʻike, hiki iā mākou ke ʻike i ka hana a kā mākou mea hoʻokūkū, hiki iā mākou ke kālailai i nā mea e holo nei, nā mea e hana ʻole ana no lākou, a hiki iā mākou ke hoʻohana i kēlā no kā mākou papahana kūʻai.

Mai makaʻu loa e nānā i kāu poʻe hoʻokūkū, ʻaʻole ia no ke kope ʻana i kekahi no ka mea ʻaʻohe mea i hana pono, e like me ka mea i hana ʻole i kekahi mea i hana ʻole ʻia ma mua, no laila mai makaʻu ʻoe e nānā i kāu mea hoʻokūkū e ʻike i kā lākou hana ana.

No laila ke manaʻoʻiʻo nei wau e hana wau i nā pahu hopu kūpono a hiki ke loaʻa a ua ʻike kēlā me kēia mea kūʻai i ka ulu ʻana ma muli o ia.

He mea kupaianaha maoli nō ia, ʻo ia kahi mea aʻu e ʻike nei i ka nui o ka poʻe ma ka pūnaewele i loaʻa i nā pahuhopu kūpono ʻole e pili ana i ka mākaʻikaʻi kamepiula e like me kāu i ʻōlelo ai he 10 tausani mau ukali, akā ʻaʻole ia kahi mea hiki iā ʻoe ke kūʻai pololei - maikaʻi hiki iā ʻoe akā ʻaʻole pono ʻoe no ka mea ʻaʻole e hui pū me kāu mau māka, a ʻae maoli nō he maikaʻi ʻole ke ʻike ʻoe i kēia mau helu me nā tausani o nā ukali a ʻaʻohe mea e launa me kā lākou ʻike, ʻike koke ʻoe.

Akā ʻae 100 a hiki iaʻu ke loaʻa kahi maka maikaʻi loa e ʻike ai inā kūʻai mai / kūʻai mai kekahi i kā lākou poʻe ukali, a hoʻohana wau i kēlā maka like i ka hoʻāʻo ʻana o kekahi o kēlā ʻaoʻao e hoʻokaʻaʻike aku i kaʻu poʻe kūʻai aku e kiʻi paha i nā lole manuahi a i ʻole e mālama i ka ʻili manuahi a i ʻole. ʻoiai ka hihia, a like ia me e hoʻouna mai iaʻu! hiki iā ʻoe ke ʻoluʻolu e hoʻouna mai i mau kapa manuahi iaʻu? He haneli tausani kaʻu mau ukali a e hele wau i ka ʻaoʻao, a like wau me ka nānā ʻana i kā lākou pili: e nānā i kā lākou makemake, e nānā i nā pou i hala, e nānā, a ʻo wau - a laila hoʻi wau i ka mea kūʻai aku a ʻōlelo wau ʻaʻole e hoʻonele i kou manawa.

Kūʻai kā lākou ʻaoʻao i nā mea ukali no laila pono ʻoe e hōʻoia ma ke ʻano he mana hoʻokele a e like me kahi laikini i ka laulā ʻaʻole hauʻoli nui ke ʻike ʻoe i kahi influencer e kiʻi aku iā ʻoe he nui nā mea ukali, ʻōlelo e like me aʻu makemake e hōʻike i kāu māka e hoʻouna iaʻu i nā mea no ka manuahi, no ka mea pono ʻoe e ʻike he ʻaoʻao maoli lākou no ka mea he nui ka poʻe e kūʻai i kā lākou poʻe ukali, a no laila pono ʻoe e ʻike e pili pono nā ʻike.

A inā he nui nā  Manaʻo,   a nui ka hoʻopili ʻana i ka mea a lākou e ʻōlelo nei i nā  Manaʻo,   no ka mea ʻaʻole kekahi i nā hui pū - a ʻo nā hui pū ke hāʻule ʻoe i kahi loulou i ka hui a manaʻo nā mea āpau. Ma kāu hoʻopaʻa ʻana, kāhea lākou iā lākou he hui hui, no laila ʻo ia ka pehea o lākou ma whatsapp, a iā lākou ma ke kelekaʻa, no laila pono wau e hele i loko a ʻike he influencer ia i pili maoli ka pilina, a i ʻole kēia influencer ʻo ia me ka hoʻohana ʻana i kekahi o kēlā mau pūʻulu hoʻopaʻa, a no laila ʻo ia nā mea āu e hana ai.

ʻO ia ke kumu he mea nui ka loaʻa ʻana o kahi luna hoʻokele, ʻoiai ʻo ʻoe iho he influencer?

ʻAe pōʻino wale nō. oh paʻa no ka mea ʻaʻole wau ka pahuhopu āu i ʻike ai i kekahi poʻe ua like lākou me ka maikaʻi makemake wau e kiʻi i ka pāpili kaiaulu makemake wau e lilo i influencer.

ʻAʻole wau - kau wale wau, e kau wale, a laila ʻike ʻoe i ka poʻe ukali a me nā mea like i hoʻomaka e hele mai, a no ka mea ʻike wau i ka mākaʻikaʻi kamepiula hiki iaʻu ke hoʻohana i kēlā mea no kaʻu moʻokāki pilikino, a no laila hoʻomaka wau e ʻike ka ulu ulu ʻana ma youtube, ma tik tok ma twitter ma instagram, a no laila inā ʻoe he momi e ʻimi nei i kaikamahine e like me aʻu e ʻōlelo nei au ua loaʻa wau kekahi.

No ka mea ʻaʻole wau i manaʻo e like me ka mea no ka mea he kanaka kūʻai aku kelepona wau e mālama iaʻu iho mai ka loaʻa ʻana o kahi kuʻikahi inoa mai kahi ʻoihana ʻē aʻe no ka mea ʻaʻole pili kēlā mau mea ʻelua akā hōʻoia wau e kau inoa i kahi ʻaelike hōʻike ʻole, a me kahi ʻole hoʻokūkū me kēlā me kēia mea kūʻai aku, ʻo ia hoʻi ʻaʻole hiki iaʻu ke puka me kahi huahana e like me kāu huahana ma hope o hoʻokahi makahiki o ka hana ʻana me ʻoe, e ʻike pono aia kēlā kaʻawale.

Akā e ʻōlelo nei ʻaʻole hiki iaʻu ke hana me kahi ʻoihana ʻē aʻe i pili ʻole i kaʻu mau mea kūʻai aku.

Maikaʻi a ma ke ʻano he influencer iā ʻoe iho, noi aku nā māka iā ʻoe e kōkua iā lākou e ʻike i nā influencers no lākou iho?

No laila ʻaʻole wau mau māka ʻo kaʻu mea kūʻai aku, noi lākou iaʻu e ʻike i nā influencers na lākou, akā nā māka e hele mai ana iaʻu me he mea lā ʻo wau ka influencer, ʻaʻole lākou e noi mai iaʻu e ʻike i nā mea hou aʻe na lākou. Akā hiki i kaʻu mau mea kūʻai aku ke ʻōlelo he hey Ke ʻimi nei wau iā ʻoe ʻike i nā influencers e kūpono i kaʻu brand a no laila e hele wau i mua a e ʻimi wau i kēlā mau influencers a laila e ʻōlelo wau ʻo kaʻu ʻelima ia a ʻo kaʻu paha he ʻumi kiʻekiʻe, a laila E hoʻohele wau iā lākou i ka mea kūʻai aku.

A laila hoʻoholo ka mea kūʻai aku inā makemake lākou e hana pū me kēlā poʻe.

He ʻāpana nui paha ia o kahi hoʻolālā kuni e kāhea aku i nā mea ʻē aʻe?

E hoʻolohe i kēlā me kahi o nā hoʻolālā laikini ʻoi loa i hiki iā ʻoe ke noʻonoʻo, inā he kālā kāu e hana ai inā loaʻa iā ʻoe kahi ʻaoʻao he 50 000 ka nui o ia mau mea, ke ukali maoli nei lākou iā lākou; a ke komo maoli nei lākou a hoʻokomo lākou i kou kapa a kau paha lākou e pili ana i ka mālama ʻana i kou ʻili, ʻike maoli ʻoe i ka hoʻihoʻi o kāu hoʻopukapuka.

Aia paha iā ʻoe kahi inika loaʻa iā ʻoe ka moʻohelu kālā no kēlā mea no ka mea ʻo kekahi o nā influencers e hilinaʻi ana i ka nui o nā mea ukali iā lākou, e ʻōlelo paha lākou he kanalima kālā, ʻōlelo paha lākou he haneli kālā, e ʻōlelo paha kekahi he ʻumi tausani kālā, kylie jenner a me ka hana nā kardashians i hoʻokahi miliona kālā i kahi pou!

No laila pili wale ia i kāu kālā. No laila inā he miliona mau kālā āu e uku aku ai iā kylie jenner e kamaʻilio e pili ana i kou mālama ʻili ʻaʻole paha no ka mea he ʻili ʻili kona iā ia iho, akā hāʻawi wale ia iā ʻoe e ʻike aia he mau pae ʻokoʻa.

No laila ke manaʻoʻiʻo nei wau inā loaʻa iā ʻoe ka  Waihona kālā   no ia mea pono ʻoe e noʻonoʻo pono i ka loaʻa ʻana o nā micro influencers, a ʻo nā micro influencers ka poʻe ma waena o 10 000 e pili ana i ka 35 000 a 40 000 mau mea kau inoa i ka poʻe ukali, a ʻike inā e kau lākou i kāu ʻaoʻao.

ʻAe maʻamau no nā māka ʻoi aku ka maikaʻi o ka loaʻa ʻana o ka mākaʻikaʻi kūʻai kikohoʻe i loko o ka hale a i ʻole e kāhea i nā mea kūwaho e like me ʻoe iho?

Manaʻoʻiʻo wau e pili hou ana kēia i ka waihona kālā. ʻO ke kālā ke kumu hope loa o ka nui i hiki iā ʻoe ke hana i kēia ola, no laila ke manaʻoʻiʻo nei wau inā loaʻa iā ʻoe ka mea e hoʻolimalima ai i kekahi manawa piha ma ke ʻano he limahana kāu e kau pono ana i kāu mākeke uila wale nō, ʻo ka uku o kēlā mea iā ʻoe hoʻolaʻa ʻia ia i kāu mīkini, a no laila e nānā nui lākou i kāu mau hoʻolālā a me nā mea e pono ai, akā inā he loea loea kou i ka mea aʻoaʻo e like me aʻu a i ʻole he luna paha āu e hoʻolimalima ai ma ke ʻaoʻao ʻekolu. a laila pono ʻoe e hoʻomaopopo ʻaʻole ia e lilo i hōʻailona wale nō nou, e loaʻa nā hopena āu e makemake ai akā ʻaʻole ia e lilo i hōʻailona nou wale nō.

No laila hiki iaʻu ke lawe i kahi hale lole ʻē aʻe. Inā ʻoe kahi hale lole lole hiki iaʻu ke lawe i kahi mea kūʻai aku ʻē aʻe, inā he mea kūʻai aku ʻoe i ka ʻili a ʻaʻole hiki iā ʻoe ke hōʻino iaʻu no ia mea a ʻaʻole hiki iā ʻoe ke ʻōlelo oh ke lawe nei ʻoe i kekahi e like me aʻu no ka mea e maopopo he ʻoihana nō wau kekahi, no laila pono wau e hoʻomau i kaʻu mau kukui.

Pono wau e uku i kaʻu mau pila no laila pili wale ia i kāu moʻohelu kālā, no laila e lawe mai kekahi poʻe i kekahi i ka manawa holoʻokoʻa a me ka hale a lawe kekahi poʻe i kekahi, kahi lawelawe kahi āu e uku nei i kēlā me kēia mahina.

Maopopo kēlā. Ma ke ʻano he māka hoʻolālā kūʻai ʻo ʻoe iho he aha kāu hana punahele no ka hoʻomohala ʻana i ka brand?

Manaʻo wau ʻo kekahi o kaʻu mau punahele punahele ʻoiai ʻo ia ka hana hoʻoluhi ke hana nei i nā wikiō.

Nui koʻu hauʻoli i ka hoʻokumu ʻana i nā wikiō no ka mea pique koʻu noʻonoʻo a me ia hoʻi - aʻo wau i ka hoʻomohala ʻana i kahi mākau, akā makemake wau e ʻike i ka hopena hope loa no ka mea ʻoi aku ka maikaʻi o ka wikiō ma o ka pāʻoihana kaiapili ma mua o nā kiʻi, hana i ka wikiō no ka mea kūʻai aku, a ʻoluʻolu lākou, hauʻoli wau.

Ma muli o ka hōʻike ʻana mai iaʻu makemake ʻoe i koʻu ʻano noʻeau a no ka mea makemake ʻoe i koʻu ʻano noʻeau a laila kau mākou iā ia a laila ke komo pū nei i kahi lehulehu nui aʻe, mea maikaʻi iaʻu e like me kaʻu i ʻike ai iā ʻoe no laila ʻo ia mau nō. , ʻo ia kekahi o kaʻu ʻāpana punahele o ke kūʻai aku ʻana uila, ke hana wale nei i ka hoʻokumu ʻana i ka ʻike wikiō.

Loaʻa iā ʻoe nā noi no kēlā?

Ae makemake nō. Makemake kekahi poʻe iaʻu e hana i nā wikiō a ʻo ia nō- no laila ʻaʻole lākou e makemake e lawe i kahi mea hoʻolālā kūʻai, makemake lākou e uku no ke wikiō, no laila loaʻa iaʻu kahi mea e pili ana iaʻu ua maopopo iaʻu he ʻokoʻa nā pae āpau. o nā moʻohelu kālā a he ʻokoʻa nā loaʻa kālā o kēlā me kēia, no laila ʻaʻole wau wale i kaʻu mau helu kūʻai kūʻai mahina akā he hoʻokahi kaʻu mau lawelawe, a ʻo ia ke kumu he lawelawe la carte kahi e helu wale ai wau i nā mea āpau e hiki iaʻu ke hana no inoa, a hiki iā ʻoe ke ʻōlelo maikaʻi ʻaʻole hiki iaʻu ke uku iā ʻoe no ke kūʻai aku ʻana i kēlā me kēia mahina, akā hiki iaʻu ke uku no kahi kiʻi, hoʻoponopono i kahi wikiō, a me kahi nūleka, a no laila ke hāʻawi nei wau i kēlā mea i ka poʻe no ka mea ʻaʻole ʻike ka poʻe āpau iā ʻoe he kaukani a i ʻole. ʻelua kaukani kālā e lawe mai i kahi luna kūʻai akuā mahina.

Akā he haneli kālā kā lākou e kiʻi ai i nā kiʻi i hoʻoponopono ʻia, kahi wikiō a malia paha ka leka uila, no laila ʻaʻole wau makemake e kaohi i ka mea hiki iaʻu ke hana no ka poʻe.

ʻO ia kahi hana i ʻike ʻole ʻia e nā lama a ke hoʻāʻo nei ʻoe e pahu iā lākou?

ʻAeʻoiaʻiʻo no ka mea makemake wau e hoʻolohe e like me kā mākou makemake e ʻōlelo ua ʻike ʻoe makemake mākou e hoʻokau i ka poʻe i luna o ʻekolu a ʻelima kaukani inā ʻoe e hana nei i ka mea kūʻai aku ʻekolu a me ka ʻaoʻao, manaʻo wau he nui ka poʻe a lākou he manaʻo maikaʻi loa akā no ka mea ʻaʻohe o lākou ʻekolu tausani kālā hoʻolālā kālā, ʻaʻole hele kēlā manaʻo i kēlā me kēia wahi.

No laila makemake wau e hiki iā lākou ke ʻike i kahi laikini o nā poʻe e like me aʻu makemake wau maikaʻi pehea ka nui āu i loaʻa ai a laila like me okay, he 300 kaʻu, like wau me ka maikaʻi no 300 hiki iaʻu ke hana i kēia nāu .

A no laila makemake wau i kēlā no ka mea hoʻomaopopo ia iaʻu ma ke ʻano e kōkua aku ana wau i kekahi ʻoiai lākou e uku nei, ke manaʻo nei wau e kōkua ana wau iā lākou, no ka mea ke hāʻawi nei wau iā lākou i ka wai a me nā waiwai aʻu e ʻike ai. ʻo nā ʻoihana nui aʻe aʻu i hana ai no ka uku ʻana i kahi ʻoihana i mau haneli mau tausani kālā i ka makahiki.

Akā ʻo kēia mau māka nui ʻoiai i kekahi manawa e noi ana i kahi mea hoʻolālā kūʻokoʻa e like me ʻoe ʻaʻole wau i ʻike ua ʻike wau e like me kaʻu i ʻike ai i ka ʻaoʻao ʻekolu e like me nā mea hoʻoponopono kiʻi a me nā mea noiʻi a me nā mea e like me ia, akā ʻo ka hapa nui o nā ʻoihana nui aʻu i hana ai. he mau ʻoihana koʻikoʻi lākou i ka uku.

A e paipai paha ʻoe i kēia mau māka nui e hoʻohana i nā ʻoihana, a i ʻole nā ​​mea hou aʻe e ʻike iā lākou iho he mau mea hoʻolālā kūʻokoʻa?

Manaʻo wau e hāʻawi lākou i nā mea hoʻolālā kūʻokoʻa i kahi pana kūpono.

Manaʻo wau i kekahi manawa manaʻoʻiʻo lākou inā lākou e hoʻolimalima i hoʻokahi kanaka e lawe i kēia inoa honua ʻaʻole ia e holo, a ʻaʻole paha pēlā no ka mea ʻaʻole ʻoe e ʻike i ka mea o kēlā kanaka keu i kāu hui, he aha nā manaʻo loaʻa, no ka mea, ke manaʻoʻiʻo nei wau ʻokoʻa ka pōloli i kekahi mea freelancer a i ʻole kahi mea hana like me aʻu.

ʻOkoʻa kou pololi no laila ʻoi aku ʻoe ma ka honua ʻoiai inā ʻoe e hele pololei i kahi ʻoihana, ʻike ʻoe ma laila lākou ʻaʻole lākou e ʻōlelo nei ʻaʻole lākou i pōloli, akā he nui nā poʻohiwi e hilinaʻi , inā ʻaʻole e like me nā mea, ʻoi aku ka nui o kahi kapa pale pale ke ʻoiai ʻoe e hoʻolimalima i nā mea hoʻolālā kūʻokoʻa e like me kaʻu e kiʻi ai - pono wau e hōʻoia i kēia hana, no ka mea ʻo kaʻu berena kēia a me ka waiūpaka, e like me kaʻu e ʻike pono ai. hana kēia, no laila no kēlā pololi ma muli o kēlā kalaiwa aʻu e hana nei i nā hopena maikaʻi aʻe.

He aha kāu e koi ai i ka mea hoʻolālā kūʻokoʻa kūʻokoʻa e hana i mea e loaʻa ai nā mea kūʻai aku, e ʻike i nā mana?

Manaʻo wau e hōʻike kēlā me kēia i ka mea hiki iā ʻoe ke hana maoli.

No laila inā he ʻoihana lawelawe ʻoe inā ʻoe kahi māka hana lawelawe inā ʻoe he kanaka ma muli o ka lawelawe, inā paha he loea kālepa mākaʻikaʻi kamepiula ia, inā he lauoho lauoho, pono i ka poʻe e ʻike i kāu hana pēlā i kauoha iā ʻoe e hana i kēlā e hele i nā anuu āu e hoʻāʻo nei e hoʻolimalima ka poʻe iā ʻoe mai.

A no laila ʻo kaʻu mea i hana ai i kēia manawa ua hana nui wau me kaʻu mau mea kūʻai aku a hiki i ka hoʻomaka o Kepakemapa kahi i lawe ai i ka manawa e hoʻomaopopo wale i ka nui o ka poʻe i ʻike ʻole e pili ana i kaʻu ʻoihana no ka mea ʻaʻole wau e kaomi pūnaewele nei i kaʻu ʻoihana. Loaʻa kaʻu mau mea kūʻai aku no ka mea e hele mai ana lākou mai nā mea kuhikuhi, akā i kēia manawa makemake wau e kiʻi i nā mea kūʻai aku hou, a no laila e loaʻa iaʻu nā mea kūʻai aku hou e pono wau e hōʻike i koʻu hiki.

No laila i kēia manawa ke kūkulu nei wau i koʻu nani o ke kūʻai aku ʻana i nā māka ma instagram kahi aʻu e aʻo nei a hāʻawi wale ʻana i nā ʻōlelo aʻoaʻo a me nā hana hoʻopunipuni ma ke kūʻai kikohoʻe, e hoʻohemo hou ana wau i nā wikiō hou aku i nā mea like ʻole e hiki ai iā ʻoe ke hana. iā ʻoe iho a i ʻole hiki iā ʻoe ke hoʻolimalima iaʻu e hana, a manaʻo wau e hāʻawi ana i ka poʻe i ka waiwai e ʻōlelo e like me ah ua ʻike ʻo ia i kāna mea e kamaʻilio nei, e noi wau iā ia a kikoʻī iā ia, a no laila ke manaʻoʻiʻo nei wau me nā ʻoihana lawelawe e hoʻohana i ka pāpili kaiaulu. e hoʻokau iā ʻoe iho i laila.

A hāʻawi pū i ka poʻe i ka waiwai! I ʻike lākou he mana ʻona ʻoe a pono ʻoe e ʻike i ka mea āu e noi nei.

# 5 Polokalamu Hoʻolālā Hoʻolaha Digital No nā ʻ Awlelo Aʻo Kūkala Kūʻai

He mea nui ia no nā hoʻolālā kamepiula e hōʻike pono ai i ka honua kikoʻī. A no laila he aha kāu ʻōlelo aʻoi maikaʻi loa no ka hoʻolālā maikaʻi ʻana o ka hoʻolālā kūʻai ʻana kikohoʻe?

Manaʻoʻiʻo wau i kekahi mau ʻōlelo aʻoaʻo maikaʻi e ʻike pono i ka lōkahi o kāu māka.

Nui nā poʻe e kau wale i kēlā me kēia mea a lākou e makemake ai iā lākou iho i kā lākou moʻokāki kaiaulu akā hōʻike ka cohesiveness i ka hoʻohiki a hōʻike ʻia ka hilinaʻi i ʻike ʻia ʻoe i ka mea āu e makemake ai e hōʻoia i ka wā e hoʻokele ai ka poʻe i kāu ʻaoʻao ʻike lākou i loko. he ʻehiku a he ʻumi mau kekona paha kāu e pili ana inā no ke kala o nā kinona hua ka leka uila no laila he mea nui loa ia e ʻike he kumuhana a he inoa hui pū kekahi.

ʻO ka lua o ka mea aʻu e ʻōlelo ai e ʻike pono he ʻike kiʻekiʻe kou a no laila mai kau i nā kiʻi grainy, mai kau i nā wikiō hoʻonui, e hōʻoia i ka nui o ka ʻike i kāu ʻike. No laila inā e ʻike nei i nā polokalamu a i ʻole ka polokalamu e hiki ai iā ʻoe ke hoʻohana e hana i nā ʻike ʻoi aku ka maikaʻi, a i ʻole ke hoʻolimalima nei i kekahi ma ka nohona ma ka pūnaewele e like me fiverr a upwork a i ʻole nā ​​poʻe e like me aʻu e hana i kēlā ʻikepili iā ʻoe .

A laila ʻo ka mea hope loa aʻu e ʻōlelo ai, ʻo ia nō e hōʻoia e pili ana ʻoe me kāu mākeke pahuhopu, no ka mea he nui ka poʻe i makemake i ka mea aʻu e kapa aku nei i ka pou a me ka ʻuhane, a ke kau nei i ka ʻuhane e kau wale nei ma ka pāpili kaiaulu a laila haʻalele. , a ke hele nei i ko lākou ola a hoʻi lākou e like me ke kumu o ka pili ʻole iaʻu?

A like ia no ka mea ʻaʻohe mea e ʻike he ola ʻoe, no ka mea ʻaʻohe mea i ʻike ua kau ʻia ʻoe, no ka mea ʻaʻohe mea e ʻike i nā mea e hana nei ma aneʻi.

No laila ʻo ka mea āu e pono ai e hele ʻoe i kāu poʻe i makemake ai, pono ʻoe e hoʻohana i kēlā mau hashtags, pono ʻoe e hui pū me kēlā mau mea mākaʻikaʻi kāleka no ka mea ʻo kāu e hana nei ke kīkēkē nei ʻoe ma ko lākou puka hey ʻike wau ʻaʻole ʻoe ʻike iaʻu akā ua hele wau ma aneʻi a laila inā ʻoe e kau nei i nā ʻike kiʻekiʻe kiʻekiʻe a laila e noho lākou a no laila ʻo ia kāu mea e hana ai e ʻike pono ke kūkulu nei ʻoe i ka brand. ʻike ma ka pāpaho kaiapuni.

A malia paha kahi kihi mua e hoʻopili aku i ka loea e like me ʻoe iho?

ʻO ia ka piko mua - ʻo ia ka wēlau mua.

No laila ʻo ka ʻōlelo mua e heluhelu i kāu puke, kāhea iā ʻoe?

A laila inā ʻaʻole hiki iā ʻoe ke hana, a laila hoʻi hou iaʻu.

Maikaʻi ke kani maikaʻi. He mea hoihoi loa ke kamaʻilio pū ʻana me ʻoe. No laila ma mua paha o kā mākou hoʻopau ʻana makemake ʻoe e haʻi iki e pili ana iā ʻoe iho, i kāu lawelawe?

ʻAe! No laila ʻo wau ʻo  Sana Kibz   ʻO wau kahi mea lekiō nigerian-ʻAmelika me kahi hōʻike lekiō ma kekahi o nā kahua lekiō ʻoi loa ma New York City 107.5 WBLS - ʻO wau kekahi mea kākau blog nani a aloha wau i nā mea a pau e mālama i ka ʻili.

No laila ma kaʻu blog ke aʻo aku nei wau iā ʻoe pehea e hana ai i kāu mau lotion ponoʻī a me nā potion a me nā aila lauoho a me nā aila nani a me nā mea e like me kēlā me nā mea i hiki iā ʻoe ke kūʻai mai ka hale kūʻai a i ʻole kāu lumi kuke, a laila hope loa e kūʻai aku ana i nā mīkini.

# 6 Wrap-Up

ʻAʻole e hele ana ʻo Digital marketing i kahi manawa, aia ka pāpāho kaiaulu e noho a no laila ʻoi aku ka nui o ke kūkulu ʻana i kāu inoa ma ka pūnaewele, no ka mea inā ʻoe he makuahine a me kahi hale kūʻai pop a i ʻole he hui he 500 kālā, e hoʻohana i ka pāpili kaiaulu, e hāhai i nā ʻano, e kiʻi i tik tok, e hana i kekahi mau wikiō hoʻomākeʻaka, e hana i nā mea e pono ai e lawe i ka ʻike hou i kāu ʻaoʻao, a inā ʻaʻole hiki iā ʻoe ke hana, no laila e hele mai iaʻu ma o  sanakibz.com   a i ʻole  Sana Kibz   ma nā moʻokāki kaiapili āpau.

ʻAe, kupaianaha! Akā e hana nō wau.

E ʻoluʻolu e hana pēlā.

He kamaʻilio maikaʻi loa me ʻoe e Sana!

Mahalo nui no ka loaʻa ʻana iaʻu, mahalo nui wau iā ia.

Mahalo nui no ka hui ʻana!