Pehea e hana maoli ai ʻo Influencer Marketing?

Ke hoʻohana nei i nā influencers e ulu i kāu brand, a lilo i influencer e kōkua i nā māka e ulu ana, he honua hou ʻaʻole ʻike nui ʻia.

A ʻoiai ka mākeke ma laila, me ka nui o nā influencers a puni i nā pule āpau a me nā ʻano lehulehu āpau, ʻaʻole maopopo iā lākou āpau pehea e hoʻohana pono ai i ka marketing influencer - a ma kekahi ʻaoʻao, ʻaʻole nā ​​māka āpau e hoʻohana nei i nā influencers a me nā mea liʻiliʻi hoʻomohala i ko lākou inoa a hana i ka pilina lōʻihi me nā mea hoʻolohe maoli.

No laila, i mea e ʻike ai hou aʻe e pili ana i ka honua o ke kālepa influencer, ua noi mākou i nā ʻano loea like ʻole no kā lākou mau moʻolelo.

• Nā mana e hoʻohana i nā influencers micro,
• Ka uku kaulike o ka influencer media media,
• ROI kaulike o ke kālepa influencer,
• Ke hele nei i nā Instagram influencers.

ʻAʻohe like nā influencers ʻelua, a ʻoiai he mea nui ia no nā māka e koho pono lākou i ka influencer kūpono me ka poʻe e hoʻolohe ana i kā lākou huahana. ma o!

No laila, ʻo ke ala ʻoi loa e loaʻa ai kahi kuʻikahi ma nā ʻaoʻao ʻelua, ʻo ia paha ka hoʻohana ʻana i nā mea hoʻoponopono i kōkua i ka poʻe influencers e ʻimi nei i nā poli e paipai, a me nā māka e hoʻopili me nā influencers curated a hōʻole i ka hele ʻana i nā bot.

• ValuedVoice.com‌ - E loaʻa kālā i kāu moʻokāki kaiapili ma o ka loaʻa ʻana i nā māka e uku iā ʻoe no nā ʻōlelo
  
• Glambassador.co‌ - E ʻike i nā lama e kākoʻo i kāu ʻike influencer
  
• Vazoola.com - Ke ala maikaʻi loa e ʻike ai i nā influencers ma Instagram no nā mana: e hoʻohana i kahi papahana ʻelele honua
  

ʻO kēlā, a me ka hāhai ʻana i kēia mau ʻōlelo aʻoaʻo a ka poʻe loea e ʻae iā ʻoe e ʻike ʻoi aku ka maikaʻi o ka honua hou a kupaianaha hoʻi o ka pūnaewele.

Brian Lim, iHeartRaves: Pehea mākou e uhaʻi ai iā ia ma Instagram e hoʻohana ana i nā Influencers

Ua ʻākoakoa mākou ma kahi o ka hapalua miliona mau ukali ma kā mākou ʻaoʻao iHeartInstagram a ma luna o 270K mau ukali ma kā mākou INST THE AM Instagram ʻaoʻao a makemake mākou e hoʻohana i nā influencers ma ke ʻano he mahele o kā mākou papa hana kūʻai kikohoʻe. ʻO kā mākou mea hoʻolohe mākaʻikaʻi e pili ana i nā poʻe hoʻonohonoho i ke ʻano e hele i nā ʻaha mele a leʻaleʻa i nā mele hulahula uila. Hoʻopili mākou i ka marketing influencer i nā ʻano like ʻole. ʻIke mākou i nā moʻokāki e pili ana i kā mākou pae hoʻohālikelike no ke koho ʻana, a hoʻomaka mākou i kahi kamaʻilio e ana inā ʻaʻole kūpono maikaʻi. ʻO ka manawa pinepine, e hoʻouna mākou i kekahi o kā mākou huahana i kahi influencer no ka manuahi, i pānaʻi no ka loiloi pono i kau ʻia i kā lākou blog a i ʻole nā ​​mea ukali kaiapili. Ke alakaʻi nei kēia i kahi tona o ke kūʻai aku a me nā ukali hou. No mākou, ʻo ka mea nui o ka pūʻulu influencer ma waho o ka moʻomeheu ka hiki holoʻokoʻa o kā lākou blog a i ʻole nā ​​moʻokāki media. Ana mākou i kā mākou hoʻihoʻi ʻana ma muli o ka helu o nā mea ukali hou i loaʻa iā mākou, ka helu o nā manaʻo i loaʻa iā mākou, pehea ka nui o ke kālepa i loaʻa iā mākou, a ʻoiaʻiʻo - ehia mau mea kūʻai aku i loaʻa ma muli o ka hopena o ke kaua ʻO ka nani o ka hoʻohana ʻana i ka pāpaho a me ka marketing influencer e hoʻokumu i nā kūʻai aku hiki ke hoʻohana ʻia i kēlā me kēia ʻoihana, ke kūʻai aku nei ʻoe i kahi huahana kino a lawelawe paha.

ʻO Emma Miller, ʻo Cacao Tea Co .: ka hui influencer kūleʻa ma ke ʻano he alanui ʻelua

ʻO mākou kahi ʻoihana kaiāulu e-commerce 100% holo wahine i ka wahi olakino. Ua hana mākou i ke kālepa influencer i ʻāpana hoʻohui o kā mākou kūʻai aku mai ko mākou hoʻomaka ʻana, a ke hana nei mākou i ka marketing influencer i ʻāpana nui o kā mākou hoʻolālā kūʻai ma COVID-19. Ke hana nei me kahi influencer e hōʻike i kāu inoa i kahi mea hoʻolohe a hana kūpaʻa a hopena i ka hopena o kahi alakaʻi alakaʻi (ʻo ia hoʻi ka influencer) Hoʻohui ʻia, hiki ke hoʻokō ʻia kēia papahana no ka ʻoihana ʻoihana liʻiliʻi e like me ka nui o nā influencers liʻiliʻi a i waena paha e makemake e laulima i ke kūʻai ʻana no kahi huahana a huahana paha e hiki ai iā lākou ke hāʻawi i kā lākou mea hoʻolohe ma o kahi kahakaha a hoʻokūkū like paha. Hoʻohui ʻia, hāʻawi ʻia i ka nui o nā ʻoihana liʻiliʻi e hakakā nei i kēia manawa, ʻae ʻae paha kekahi o nā influencers ʻoi aku ka nui e hoʻolaha i nā māka liʻiliʻi i pānaʻi no ka huahana. E hoʻonui i ka waiwai, makemake mākou e noʻonoʻo i kahi pilina influencer kūleʻa ma ke ʻano he ala ʻelua. E hoʻolōʻihi i ka manawa e noʻonoʻo i nā ala e hiki ai iā ʻoe ke kōkua iā lākou e kūkulu ma luna o kā lākou pono ponoʻī ma o ka launa pū ʻana, e like me ka hōʻike ʻana iā lākou i kāu mau pilikanaka ponoʻī. Ma ka hana ʻana i ka pilina e like me ka hiki ke loaʻa, ʻoi aku paha ka hoʻonāukiuki ʻia o kāu influencer e holomua i ka pāʻaina ʻolua. ʻOihana:

Nick Drewe, ʻO Wethrift.com: Ua holo mākou i kahi hoʻouka kaua me kekahi mau YouTube micro-influencers

I kēia manawa ua holo mākou i kahi papahana me nā YouTube micro-influencers e kōkua e hoʻonui i kā mākou hiki i waena o nā mea kūʻai aku nani a me nā mea hoʻonani.

Nui a hewahewa ka maikaʻi o ka launa pū ʻana me nā micro-influencers no kā mākou papahana YouTube. A me kahi kumukūʻai haʻahaʻa haʻahaʻa o ka hana like ʻana me nā influencers i ka laulā o ka mea kākau inoa ʻo 2000-10,000, ua hiki iā mākou ke launa me ka nui o nā influencers, hoʻokolohua me nā ʻano o nā pōkole makakū, a hāʻawi i nā influencers i kahi kiʻekiʻe o ka mana hana ma luna o ka hoʻouka kaua.

Ua ʻimi loa mākou i nā influencers ma o ka papahana YouTube, ke loaʻa a me ka papa inoa ʻana i nā nani a me nā mea hoʻonani YouTubers me nā mea kau inoa he 10,000, a me ka hoʻopili ʻana i ka poʻe e hoʻopuka nei e paʻi nei i ka ʻike ma ka manawa mau.

ʻOiai mākou e hauʻoli nei i nā hopena, ke hana pū nei me nā micro-influencers me nā mea kau inoa he mea ʻole ia e kiʻi ʻia nā wikiō āpau, a hiki iā ʻoe ke manaʻo e loli nā ʻike o ka pāʻina. Eia nō naʻe, ʻo ke kumu kūʻai haʻahaʻa o ka hana ʻana me nā micro-influencers i hiki iā mākou ke komo i nā hoa he nui no kēia hoʻolaha.

ʻO Alexia Anast, influencer: kahi influencer media media ma kahi o $ 60,000 i kēlā me kēia makahiki

Hiki ke paʻakikī ke kuhikuhi ʻana i ka loaʻa kālā maoli aʻu e loaʻa ai ma ke ʻano he influencer media social akā ʻo wau ka awelika i loaʻa iaʻu i kēia makahiki, me kahi ʻoi aku ma mua o 140,000 mau ukali a me kahi helu hoʻopili ma kahi o 5%, ma kahi o $ 60,000 i kēlā me kēia makahiki. Hana wau i nā loaʻa hou ma ke ʻano he mea hana ʻike, ʻo ia hoʻi kiʻi wau i nā kiʻi e like me ka maʻamau akā ʻaʻole pono e kau iā lākou. Ua uku ʻia wau no kēia mea akā makemake wau ia i kekahi mau hihia no ka mea ʻoi aku koʻu koʻikoʻi i ka mea aʻu e kau ai ma kaʻu waihona ponoʻī. No ka ʻoihana ka hoʻohana o ka ʻoihana ma kā lākou nohona a i ʻole pūnaewele.

E loaʻa iaʻu ma kahi o $ 18,000 no kēia makahiki mai kēlā. Hoʻohālike pū wau no nā ʻoihana ʻo ia hoʻi hōʻike wale wau a lawe i kā lākou alakaʻi. I kēia hihia, ʻaʻole pono wau e noʻonoʻo me nā ʻaoʻao noʻeau, kaila ʻana, hoʻolimalima i kaʻu mea paʻi kiʻi ponoʻī, a hoʻoponopono paha i ka ʻike. Loaʻa wau i ka uku ma kahi like no kēia e like me kaʻu e hana nei no kahi collab Instagram akā ʻae i kēia mau hana me ka liʻiliʻi pinepine, loaʻa iaʻu ʻo $ 6,000 i kēlā me kēia makahiki mai kēlā. Loaʻa iaʻu kahi loaʻa kālā hou mai kaʻu mau code coupon pili a me nā loulou e loli ʻia mai kaʻu makahiki haʻahaʻa i $ 2,400 i kaʻu loaʻa kālā kiʻekiʻe ma $ 12,000. ʻO ka mea hope loa, ʻelua o kaʻu mau ʻoihana ʻekolu i kālepa nui ʻia e kaʻu poʻe ukali e lawe mai ana ma kahi o $ 18,000 i kēlā me kēia makahiki i hui pū ʻia. Inā ʻoe e nānā i ka hana pāpili pilikino e hana ana wau ma kahi o $ 78,000 i kēlā me kēia makahiki akā inā ʻoe e hoʻopili i kēia mau kaula hana ʻē aʻe i kū mai kaʻu pāpili kaiaulu hiki iā ʻoe ke ʻōlelo e lawe iaʻu ma kahi o $ 109,200 i kēlā me kēia makahiki ma mua o ka ʻauhau. Me kaʻu ʻoihana ʻē aʻe i hoʻopili ʻia, ʻaʻole pili ia i ka pāpili kaiaulu, uku wau ma kahi o $ 16,277 i nā ʻauhau. Ma ke ʻano holoʻokoʻa ua awelika wau ma kahi o $ 98,923 i kēlā me kēia makahiki no nā makahiki ʻelua i hala. Ma kahi o nā lilo o ka ʻoihana e hele nei me ka ʻoiaʻiʻo ʻaʻole wau e mālama hou akā nānā pinepine wau e ʻike i kaʻu hana ʻana i nā mea i hiki ke mālama ʻia i kahi maikaʻi maikaʻi no kaʻu mau ʻano hana.

ʻO Ellen Yin, Cubicle i ka CEO: Ua mālama mau wau i kaʻu uku pilikino pilikino ($ 45K / makahiki)

Mai ka hoʻomaka ʻana o kaʻu ʻoihana 3 mau makahiki i hala, ua ulu mākou ma kahi o 200% loaʻa kālā i kēlā me kēia makahiki. I kēia makahiki aia mākou i ke ala e kuʻi ai i $ 500K i ka loaʻa kālā me ka mālama ʻana ma mua o 30% ka palena palena o ka loaʻa kālā. Mālama mau wau i kaʻu uku pilikino pilikino ($ 45K / makahiki) no ka mea ke nānā nei wau i ka hoʻokomo hou ʻana i ka ʻoihana no ka ulu a hoʻolimalima ʻana i nā lālā o ka hui. Ua hoʻolimalima mākou i kā mākou limahana ʻekolu, a hana pū me nā mea hana ʻē aʻe ʻekolu no kahi hui o 6 Hiki ke hana i nā hana no nā wahine loea e ulu pono i nā kuleana e ʻae iā lākou e hoʻohana i kā lākou mau makana no ka hopena ʻoi aku ka maikaʻi o kaʻu uku ma mua o nā mea āpau. pahuhopu loaʻa kālā.

Maopopo loa wau me kaʻu kālā a manaʻoʻiʻo he mea nui e kamaʻilio e pili ana i ke kālā a alakaʻi mai kahi wahi o ka transparency i kēia wahi pūnaewele, no ka mea he nui ka poʻe e lilo i ka maka i nā helu i hoʻonui ʻia a me kēia ʻano nohona maikaʻi e hoʻoliʻiliʻi ʻia e nā poʻe influencers me ka maopopo ʻole o nā palena waiwai scalability, cash flow, a he aha ka mea e kūkulu maoli ai i kahi ʻoihana paʻa mau. ʻO kēia ke kumu e kaʻana like ai wau i ʻeono mau helu i ʻeono mau mahina e hoʻopaʻa haʻawina ma kaʻu pūnaewele a me nā hōʻike kālā loaʻa hapaha makahiki ma kaʻu podcast, Cubicle i ka CEO, e hōʻike kikoʻī ana i kēia ʻike.

Manaʻoʻiʻo wau i ka nui o ka hāmama o mākou, ʻo ka mea hoʻokumu wahine, ʻoi aku ka nui o kā mākou pono.

E pili ana i ka hōʻemi kālā, e ʻōlelo wau ma kahi o 40% o kā mākou loaʻa kālā mai nā lawelawe (e hana pū ana mākou me nā mea kūʻai aku 1-ma-1 ma o kā mākou keʻena kūʻai aku ma Instagram), 55% mai kā mākou huahana uila (papa + lālā lālā), a ʻo nā 5% ʻē aʻe he like ʻole e like me ka loaʻa kālā pili, nā laikini pākana, a pēlā aku.

ʻO ka hapa nui o nā influencers e hilinaʻi wale i nāʻaelike a me nā ʻike i kākoʻo ʻia, akā manaʻo wau ʻo ke ala maikaʻi loa e kūkulu ai i ka loaʻa kālā mau ma o kāu huahana ponoʻī a me nā lawelawe, aʻu e aʻo nei i kā mākou haumāna i ka hana i loko o kā mākou kaiāulu.

Abir Syed, aʻoaʻo kūkākūkā kikohoʻe: Ua ʻike wau iā ROI o 0.5-1

Mai kahi kuanaʻike, ʻo ka manaʻo ke ʻimi nei i kahi kahakaha kūʻai e loaʻa iā ʻoe kahi ROI wā lōʻihi e like me nā kahawai ʻē aʻe. ʻO ka pilikia me ka influencer marketing ʻo ia ka nui o ka waiwai mai ka wā lōʻihi, a ʻaʻole nui ka hāʻawi. No laila paʻakikī e hoʻohālikelike i ke poʻo PPC ma ka ʻōlelo o ROI. Ua ʻike wau iā ROI o 0.5-1 e pili ana i ka loaʻa pono o ka loaʻa kālā, a kaukaʻi ʻia i nā kūlana i hiki ke lawa kūpono. Akā ʻo ka ʻike inā he waiwai ke hoʻopukapuka ʻana he mea kūpono loa ia a ʻaʻole maʻalahi e hoʻoholo e like me ka hoʻohālikelike ʻana i nā kahawai PPC ʻelua i kekahi.

Paipai wau iā ia no nā māka hiki ke loaʻa ka pōmaikaʻi nui mai ka ʻike a me ka hōʻoia kaiāulu, me ka lehulehu o ka lehulehu. Paipai wau e nānā i nā hana me ka mana kiʻekiʻe loa. ʻAʻole paha lākou ʻo ROI ʻoi loa, akā ma ka liʻiliʻi e loaʻa iā ʻoe ka ʻikepili ʻoi aku ka maikaʻi. ʻO kahi laʻana, i ka hihia o Instagram, makemake au i nā swipe-ups moʻolelo me nā tag UTM, hoʻohālikelike ʻia i kahi pou hānai me ka ʻole o ka loulou.

Farhan Karim, AAlogics Pvt Ltd.: ʻoi aku ka nui ma mua o 300% o YouTube a me Instagram influencer marketing ROI

Ana ʻia ʻo ROI marketing influencer maoli ma o ke komo ʻana a me nā kamaʻilio. Me ka ʻole o kēlā, ua hoʻolimalima wale ʻoe i kahi pepa pepa pipiʻi pipiʻi loa.

Wahi a kā mākou manaʻo, no YouTube a me Instagram influencer marketing ke ROI hiki ke ʻoi aku ma mua o 300%. Maʻalahi e hoʻoholo i ke kumukūʻai kokoke o kahi kākoʻo a i ʻole ka hoʻohui AD ma kekahi kahawai. ʻAe iā ʻoe e kamaʻilio wikiwiki me nā influencers a alakaʻi i nā pilina i hoʻokahi wahi, me ka ʻole o ka hoʻouna ʻana i kahi leka uila. ʻO Youtube a me Instagram nā kahawai kiʻekiʻe no ka waiwai, nani, a me nā hāmeʻa e loaʻa ai kahi holomua holomua.

ʻO Oliver Andrews, Nā Hana Hoʻolālā OA: e hoʻoholo i ke ʻano o ka influencer e pono ai e hoʻohana

I loko o kahi hoʻolālā kūʻai influencer, hana kahi inoa i kahi pilina me ka influencer kahi e ʻae ai ka influencer e hōʻike i kā lākou mea hoʻolohe i ka leka uila a me ka ʻike o ka inoa. ʻO ka poʻe Influencers he mau pepeiao lehulehu a hana nui, no laila kōkua nā māka ke haʻi aku kahi influencer a haʻi paha i kā lākou ʻike a leka paha.

Eia kekahi mau ʻano o nā kaʻakālākiō influencer marketing hiki iā ʻoe ke noʻonoʻo:

• Hāʻawi,
• Hoʻouna malihini,
  
• ʻIkepili i kākoʻo ʻia,
• Hoʻohui Co-Creating,
• Nā ʻ Medialelo Pūnaewele Pilikino,
• Nā hoʻokūkū a me nā makana,
• Influencer Lawe ʻia,
• Pili,
  
• Nā Codes Hoʻoiho,
• Nā ʻelele ʻĀkau.
  

ʻAʻole hoʻonohonoho ʻia kēia mau hoʻolālā kūʻai influencer i ka pōhaku a pono paha e kū i nā kūlana kikoʻī. Hoʻoponopono lākou āpau a manaʻo ʻia e lilo i mau manaʻo maʻamau no ka mea hiki iā ʻoe ke hana me kāu hoʻolālā kūʻai influencer. Ke nānā nei ʻoe i kāu koho ʻana, e ʻimi i nā ʻano influencers aʻe:

• Blogger,
• Nā Hōkū Pili Pilikino,
• Kaulana,
• ʻOihana loea,
• Nā Alakaʻi Manaʻo,
• Nā mea kūʻai mai,
• Nā mana hoʻokūkū ʻole.

Ke hoʻoholo ʻoe i ke ʻano o ka influencer e pono ai e hoʻohana, e hoʻomaka i ke aʻo ʻana i kēlā me kēia a i ʻole nā ​​lama i kēlā wahi.

Paul Burke, Nā slide maʻalahi: Ua hana mākou i nā pā kaua e hoʻoulu iā ROI nui loa a ʻo kekahi poʻe e kalai i ka loaʻa kālā $ 0

Hiki ke kuʻi a hoka paha ke kūʻai aku ʻana Influencer. Ua hoʻokau mākou i nā hoʻokūkū iā ROI nui loa (5x a ʻoi aku $ 10K i ka loaʻa kālā) a ʻo ka poʻe ʻē aʻe e hoʻokuke nei i ka loaʻa kālā $ 0 (ʻoiai ua hoʻonui ʻia he mau kaukani kaomi). ʻO kā mākou lawe lawe ʻana ma hope o kahi mau kakena keu.

• 1) Hele nui a hoʻi i ka home. ʻO nā luna nui i kēlā me kēia wahi i kūpono ke kumukūʻai akā ...
• 2) E nānā pono i kāu māka ʻana i ka poʻe hoʻolohe pono.
• 3) Nalo kahi moʻolelo Instagram i loko o 24 mau hola, akā hiki i kahi wikiō YouTube e hoʻokele kālā no nā mahina.

ʻO Adam Rizzieri, ʻO Interactive Interactive Partner: Ua ʻike wau ma waena o 600-1100% kaukaʻi ʻana i ka pili a me ka hoʻopili ʻana

Hiki ke hoʻohana ʻia ke kūʻai aku ʻana Influencer no ka hoʻoulu ʻana i ke kūʻai aku a me ke kūkulu ʻana i ka ʻike brand. Hoʻololi ka ROI mai kēia i ka loli akā ua ʻike wau ma waena o 600-1100% kaukaʻi ʻia i ka pili a me ka hoʻopili ʻana. Maikaʻi nā mea hoʻopili no ka paipai ʻana i nā kūʻai aku kūʻai aku, hoʻoikaika i ka hele ʻana i nā wahi, a no ka hoʻomaikaʻi ʻana i ka ʻike e pili ana i ka hanana ʻana o ka hanana. Ua ʻike maikaʻi wau i kēia hana no kekahi o kaʻu mea kūʻai aku. ʻO ka Hale Hōʻikeʻike o Illusions kahi mea kūʻai aku naʻu i hoʻohana i nā micro-influencers e hoʻonui i ke kūʻai aku i nā likiki i ko lākou wahi, kahi mea hoʻonanea Dallas. ʻOiai i ka wā o ka maʻi maʻi COVID, ua kōkua ka poʻe influencers i ka poʻe ma Dallas e ʻike he maʻemaʻe, palekana, a hāmama ka wahi no ka ʻoihana. Ma ka ʻaoʻao ʻoihana e-kālepa o kā mākou mea kūʻai aku, ʻo Gator Waders, ka mea i hoʻohana i ka mana o nā influencers e kūkulu i ko lākou inoa e kūʻē i kekahi mau mea hoʻokūkū nui aku i waho, nā wahi lawaiʻa, a me nā ʻano lawaiʻa lawaiʻa. Ua kōkua nā Influencers e hana i ka ʻike no kā lākou huahana, a kūʻai aku i kahi mākeke nui aʻe kahi i loaʻa ai iā lākou kahi kūlana no ka hoʻolālā ʻana i nā mea lawaiʻa lawaiʻa kiʻekiʻe loa ma kā lākou mākeke.

Mai poina i ka hoʻolālā kūʻai maikaʻi ʻoi aku ma mua o hoʻokahi kahawai. Pono kāu mea kūʻai aku ma kahi o 4 a 7 mau māka kūʻai maikaʻi maikaʻi ma mua o ka lilo ʻana i mea kūʻai aku. ʻO kēia ke kumu e manaʻo ʻia ai ke kālepa influencer ma ke ʻano he kōkua i nā hoʻopukapuka kūʻai ʻē aʻe. Nā ʻano like me SEO, hiki i ka mana o nā influencers ke hoʻohui i ka waiwai ma mua o ka manawa, ke manaʻo nei ʻaʻole ʻoe e hele i viral. No nā māka liʻiliʻi e nānā nei e hoʻāʻo i ka wai, ua hōʻoia maikaʻi nā micro-influencers i ka hoʻopili ʻana me nā mea hou. ʻO ke kumukūʻai o ka hoʻopukapuka e loaʻa kahi micro-influencer e hoʻolaha i kāu huahana hiki ke lilo i ke kumu kūʻai no ka hāʻawi ʻana i kahi huahana huahana i uku no ka paipai ʻana. I nā hihia ʻē aʻe, e manaʻo ka poʻe influencers i kahi uku kālā.

Katie Zillmer, KitelyTech: ua ʻike mākou ʻaʻole pili mau ke kumukūʻai i ka ROI

Ua hana pū mākou me nā mea kūʻai aku ma nā hoʻolaha marketing influencer. ʻO ka mea i loaʻa iā mākou ʻaʻole pili ka kumukūʻai i ka ROI. Hiki iā ʻoe ke uku i kahi kālā he nui i kahi influencer a loaʻa iki i nā hopena ʻike ʻia. Aia ia i ka niche o ka influencer, ka nui a me ke komo ʻana o kā lākou poʻe ukali, a inā hoʻohana ʻia nā mea ukali e kūʻai i nā huahana i manaʻo ʻia. ʻO nā influencers maikaʻi loa mai kahi hiʻohiʻona ROI i kahi pae e kūʻai aku ana i ke ʻano o ka huahana a lawelawe paha āu e makemake ai e hoʻolaha lākou. Kūʻai kāu hui i nā mea ola? Hana pū me kahi influencer i loaʻa nā wikiō e pili ana i nā loiloi huahana no nā huahana ola.

Angus Nelson, ʻUpala gula: ua hōʻiliʻili kā mākou huakaʻi i 95 miliona mau manaʻo a me kahi piʻi i nā kūʻai aku

Ua hoʻohana wau i ke kālepa influencer no nā mea kūʻai aku he nui i ka hakahaka o ka ʻohana. ʻO kahi mea kikoʻī kahi mīkini paʻi e hoʻāʻo nei e kiʻi i nā makuakāne i ka wā o ka hoʻokūkū o ka Makua. Ua loaʻa iā mākou he 60 influencers makuakāne o nā nui like ʻole o ka nui e hoʻolohe ai e haʻi i kahi moʻolelo e pili ana i ka mea nui o kā lākou mīkini paʻi i ko lākou ʻohana, ua like ia me kahi keiki ʻē aʻe, #PrintBaby. Me nā makuakāne e kiʻi nei i nā kiʻi a me nā wikiō o kā lākou mau mīkini paʻi ma ke kowali, e iho ana i nā pāheʻe, a i ʻole hānai ʻia me kahi ʻōmole o ka inika (e hoʻopihapiha hou), ua loaʻa kā mākou huakaʻi i 95 miliona mau manaʻo a me kahi kuʻi i nā kūʻai.

Maikaʻi kēia mau hoʻolaha no nā māka e makemake ana e hoʻolōʻihi i kā lākou mea hoʻolohe i ka hana pilikino pilikino. ʻO ka loaʻa ʻana o kahi ʻaoʻao ʻē aʻe i hilinaʻi ʻia e pani ai i kāu māka hiki ke lilo i mana loa ke hana maikaʻi ʻia. E hoʻomanaʻo e ʻae i kāu poʻe influencers i ka latitude hana e haʻi i nā moʻolelo i nā ala e hoʻopili maikaʻi ai me kā lākou mea hoʻolohe.

I ka honua B2B, he mea nui ka launa pū ʻana me kahi influencer i kūlike me nā koina o kou inoa, ʻoi aku ma mua o ka ʻoihana. Makemake ʻoe i ke kūlana o kēlā kanaka e hōʻike maikaʻi i kāu mana.

ʻO ka mea hope loa, e hoʻonui i kāu ROI, e nānā i ka hopena a me ka loaʻa ʻana o kāu mea kūʻai aku maikaʻi, ʻaʻole wale i ka helu o nā maka maka. Maikaʻi nā manaʻo, akā ʻaʻole lākou e uku i nā uku. ʻO ka hoʻopili ʻana i manaʻo ʻia a me ka hoʻopili ʻana i kāu poʻe hoʻolohe manaʻo maikaʻi e hoʻokele i nā mea kūʻai maoli i loko o kāu pahu kūʻai.

ʻO Jase Rodley, jaserodley.com: ʻo ke koho maikaʻi loa e ukali i ke ala kūhelu

Ke loli nei nā mea hoʻowalewale, me mākou i kēia manawa a ʻike hou aku i nā influencers kūleʻa i kēia manawa e nā keʻena talena kūhelu, no laila inā makemake ʻoe e lawe ʻia a me kahi mea hōʻoia ʻaʻole ʻoe e nalowale i loko o kā lākou mau haneli o DM ʻo ke koho maikaʻi ʻo ka hāhai i ke ala kūhelu. ʻO ka pōmaikaʻi o kēia ʻaʻohe ou noʻonoʻo, hiki i nā ʻoihana ke kū i nā influencers he nui, a hiki iā ʻoe ke hoʻohālikelike iā ʻoe me kahi kanaka e kū pono i kāu laikini a me kāu ʻano.

ʻO Jeremy Yeager L.m: Hana i kāu leka e pili ana iā lākou a me kā lākou mau pono

ʻO ke ala ʻoi loa e kiʻi ai i kahi Instagram influencer ʻo ia ke ala like e kikoʻī ai i kekahi kanaka. E hana i kāu leka e pili ana iā lākou a me kā lākou mau pono. Inā mākou e hoʻouna i kahi leka e manaʻo ai iā lākou e like me mākou ka poʻe nele e kipaku ʻia lākou. Hana iā lākou e like me kā lākou kanaka a ʻaʻole ia he ala i ka hopena. E hana i kāu leka ma ke ʻano e hōʻike pehea he mea maikaʻi no lākou e launa pū me ʻoe a ʻoi paha ka pane.

ʻO Marlee Stein, seoplus +: e like me ka ʻoiaʻiʻo a me ka aniani e pili ana i ke kaʻina i hiki

Maikaʻi loa nā mea hoʻopili i nā ʻoihana e hoʻolaha i kā lākou huahana a me nā lawelawe, a maopopo nō iā mākou ʻaʻole e make ana kēia ʻano i kēlā me kēia manawa.

Inā loaʻa iā ʻoe kahi mea hoʻohuli i ka manaʻo āu e makemake ai e hana pū, e nānā i kā lākou mau papaho pāʻoihana kaiapili no kā lākou leka uila a i ʻole ka ʻike pili. He mea nui e hoʻopili aku iā lākou ma o ka ʻike i hāʻawi ʻia ma kahi o ka hoʻouna ʻana i kahi leka i kā lākou moʻokāki media - e pane paha lākou i kahi nīnau loea e pili ana i kahi leka pololei wikiwiki, i nalowale pinepine ʻia i ka pahu leka. Pili kēia i ka hiki a me ka noho ʻana o ka pilikanaka, ʻoiai ʻaʻole kēia ka hihia mau. Hoʻopili i nā ʻike kūpono āpau i ka leka e pili ana i ka pili a me nā pono, kāu ʻike pili a ʻo ka mea hope loa, nā loulou ʻoihana / huahana. Inā mālama ʻia kā lākou moʻokāki e kekahi mea ʻē aʻe, e lawe paha lākou i kāu ʻikepili a kuhikuhi iā ʻoe i ka leka uila a ka influencer no nā hana like.

E hāhai i ka laina like e like me kou hoʻouna pololei ʻana i kahi leka uila iā lākou a hoʻāʻo e like me ka ʻoiaʻiʻo a me ka aniani e pili ana i ke kaʻina hiki. E hoʻomanaʻo, ʻo kā lākou ʻoihana kēia, a ʻo ka kuhi hewa ʻana e pili ana i ka hāʻawi a me ka hui ʻana hiki ke hāʻawi i kahi kūlana maikaʻi ʻole no kāu māka a hiki paha ke backfire.