Ndezvipi refu muswe mazwi akakosha e seo?
Wese muridzi wepa saiti anofanira kuziva kuti akawanda mazwi anozivikanwa (akakwirira-vhoriyamu anotsvaga uye asingaunzi vevashanyi hazvireve kushandurwa (kutenga kana zviito zvaunoda).
Kuti saiti ibudirire, iwe unofanirwa kukwezva vashanyi vazhinji vanozova vatengi vako. Nechirongwa chaiwo, iwe unogona kuzadzisa izvi. Kuti uite izvi, iwe unofanirwa kushandisa refu muswe muswe mazwi e %% Tumira Miganho Yekutsvaga% iyo ichakuunzira yako yakanakisa traffic.
Ndezvipi refu muswe mazwi akakosha?
Aya ndiwo mabvunzi ekutsvaga, muchimiro chemitsara, izvo zvinoshandiswa kuwana zvigadzirwa chaizvo kana ruzivo. Ndokunge, kiyi yenguva dzose ipfupi uye general mune zvakasikwa, nepo kiyi refu inguva yakanyanya kukosha kuti itungamire kutendeuka (Kugadziriswa kweshangu dzevakadzi muLondon).
Nguva refu muswe kiyi mitsara mitsara dzimwe nguva usaburitsa traffic yakawanda wega. Vhoriyamu yavo yekutsvaga yakanyanya kuderera pane mamwe mazwi ekutsvaga, saka nhamba yevashanyi aya mazwi aya anogona kuunza kune yako saiti inoenderana nekuderera.
Ngatitarisei kudhirowa
Nguva refu muswe mibvunzo isingafarirwi (yakaderera-frequency) uye yakanyatsotsanangurwa mibvunzo inoonekwa nekutendeuka kwakanyanya. Aya ndiwo zvechokwadi akakosha akakosha mazwi akakosha. Nekuti vese vanowira mumuswe murefu muswe pane yekutsvaga gresh graph.
Isu tinogona kuona kuti yakakura chikamu cheese kutsvaga kwekuda kunogadzira chikamu chidiki chezinozivikanwa kwazvo
Saizvozvo, iyo yakasara muzana ndeyani ingangoita mibvunzo yese ine yakaderera frequents yekutsvaga pamwedzi. Mune mamwe mazwi, refu-muswe mibvunzo, kana yakaderera-frequency mibvunzo. Iwe haugone kuziva kuzivikanwa kweimwe yakakosha nehuwandu hwemazwi mazviri. Mapfupi mibvunzo anogona kunge ari muswe murefu uye zvinopesana.
Mune mamwe mazwi, usatonge mukurumbira webvunzo nehuwandu hwemashoko. And% le track the Transon %%!
Mazwi anowedzera traffic
Bhizinesi rinokwikwidza rinoda kusimudzira webhusaiti yepakati uye yakaderera-frequency mibvunzo, saka iwe unofanirwa kushandisa refu muswe mazwi makuru. Kana iwe ukaisa peji rega rega uye uise kunyange imwe refu muswe muswe webhusaiti yako, ese eigwe madiki ekutsvaga mavhoriyamu anoguma achigadzira yakakura traffic. Makwikwi akakosha anoenderana nezve chikamu chidiki cheese yekutsvaga traffic, nepo mazwi akareba Akaunti nhoroondo yehuwandu hwemotokari dzese.
Aya mazwi akakosha zvakare anowedzera yako gadziriro yemazwi makuru makuru anokwikwidza. Izvo zvakanyanya zvakakodzera kuti iwe uve nemazwi aya akakosha, iyo yepamusoro yavanotsigira, iyo yepamusoro yako chinzvimbo uye iyo yakawanda traffic.
Long Tail Keywords Inowedzera Shanduko
Mamwe mitsara yekutsvaga anokuratidza chaizvo zvaunoda. Optimizer anodana iyi mushandisi chinangwa. Paunoziva izvo zvinoshandiswa nevashandisi, iwe unogona kugadzirisa zvigadzirwa zvako, mapeji, uye zvikwangwani zvekuvaratidza zvavanoda. Saka kana injini dzekutsvaga dzasvika kune yako webhusaiti, ivo vanokambaira nekuda kwezvinhu zvakasiyana. Kusanganisira izvo iwe unonakidza kune vaunokwanisa vatengi.
Vashandisi vanotsvaga kwenguva refu mazwi atove kumagumo kwekutenga kutenderera uye vakaumba kwavo kutenga kwavo. Chaizvoizvo, vakapedza kutsvaga kwavo kwemusika uye vakagadzirira kutenga zvavanoda.
Sezvo aya vashanyi vebhusaiti vari padyo nemugumo wekutengesa fundo, ivo vari nyore kwazvo kushandura kuva vatengi. Haufanire kutambisa nguva yekufungidzira zvavanoda. Ivo vanoziva zvavanoda, vakagadzirira kuita chimwe chinhu, uye iwe unopa zvavanoda.
Nezvese izvi traffic, kutendeuka, uye vateereri vanokubatsira, vachishandisa mazwi akareba anobudirira ndi mhinduro yekuwedzera yekuwedzera traffic uye kutengesa.
Toolkit yeLong Tail Keywords
Kune akawanda ane mukurumbira mazwi ekuremekedza kunze uko, senge %%% ~ Google keyword Toolilob%. Aya masevhisi anobatsira kuwana data nemazwi.
%% ubersuggegnload Swnshide yechishandiso ichi ndechekuti hairatidze vhoriyamu yekutsvaga, saka iwe unofanirwa kutsvagisa zvakanyanya kune imwe neimwe mhedzisiro.
Zvimwe zvinobatsira seo tools bhuku keyword tool and% lejyrayracker% О. Izvo zvese zviripo mahara, kunyangwe iwe ungangoda kugadzira account kana kutenga kukwidziridzwa kwekuwana kuzere.
Iwe unogona zvakare kushandisa yako data kubva kune yako% saiti saiti yekuongorora Inosvitsa mazwi
Iko kudikanwa kweLong Tail Keywords
Kufanana nemamwe mazwi akakosha, mitsara refu yemuswe inofanira kushandiswa munzvimbo dzakawanda sezvinobvira papeji kana post, asi ivo vanofanirwa kuve nepfungwa yekunyatsojeka uye zvakasikwa. Nzvimbo dzakanakisa dzekuishandisa dziri mumapeji mazita, peji kana kutumira zvemukati, zvemukati zvekubatanidza kune mamwe mapeji, kutumira pane yako saiti, uye mushandisi-yakagadzirwa zvirimo sepfungwa dzakadai sechipupuriro.
Gadzira yakasarudzika, inobatsira zvirimo nguva nenguva kuenda inokwezva engines uye vangangogona vatengi .
Mibvunzo Inowanzo Bvunzwa
- Ungawana sei nguva refu muswe mazwi e seo?
- Kune akawanda ane mukurumbira akakosha zvishandiso kunze uko, senge iyo Google Keyword Tool. Aya masevhisi anobatsira kuwana data nemazwi. Ubersggedza zvakare zvakare kiyi yezita rekutsvaka nzira.
FreeLancer, Munyori, Webhusaiti Musiki, uye nyanzvi yeSeo, Elena zvakare nyanzvi yemutero. Iye anovavarira kugadzira ruzivo rwemhando yepamusoro riripo kune zvakanyanya, kuvabatsira kuvandudza zvese zvavo uye nyanzvi yehupenyu.
