Ndeapi Akanakisa Social Media Influencer Niches?

Ndeapi Akanakisa Social Media Influencer Niches?


Any aspiring pasocial mhirizhonga might ask himself that question in order to make a living from affiliate marketing of its own channel, which is what is the best pasocial mhirizhonga niche for myself?

Likewise, brands that are setting up a kushambadzira kwedhijitari strategy to make money online with influencers or micro-influencers must first decide on the pasocial mhirizhonga niches they want to work with in order to increase their campaign success.

Kunyangwe pasina mhinduro imwechete kumubvunzo iwoyo, zvirokwazvo zvinobatsira usati waita sarudzo yekutevera pazasi zano, kana kubatana nevanyanzvi kuti uwane kubatana kwakaringana kuti uwane mabhureki eiyo niche yako, kana kutsvaga vanokurudzira maraki yako.

To get more clarity, I asked the community and got amazing tips on the best pasocial mhirizhonga niches out there!

What are the current best pasocial mhirizhonga niches in your opinion, or on the contrary the ones to avoid in near future, for potential new pasocial mhirizhongas, and why in your opinion? 

@jonature, 193k vateveri: hutano hwepfungwa uye hwepamoyo huri kuvaka zvichitevera nekukurumidza

Ndiri kuona kuti vanhu vari kushuvira zviri nyore, zvinozorodza, hukama zvine hukama. Vateveri vangu vanowanzo kukumbira kuti vanzwe ruzha rwemafungu nemuenzaniso. Vazhinji vanoti zvinovabatsira kurara, zvinobatsira mupfungwa nepfungwa.

Nekuda kwenguva yeCovid, ini ndinoona kuti vanokurudzira kudzidzisa nezve hutano hwepfungwa uye hutano hwepamoyo vari kuvaka chaizvo vachikurumidza. Vanhu vanonzwa kusabatana kubva kwavari pachavo munguva dzino dzakaoma. Chero chipi zvacho chiri chechokwadi, chisikwa uye chinokurudzira ndizvo zvinonyanyozivikanwa nevanhu.

Ini ndinonzi Jonathan Bernard uye ndinogara kuHawaii. Ndakavaka vateveri ve175K paTiktok mumwedzi mitatu yadarika, ndichiisa mavhidhiyo egungwa, kudhizaivha, mafungu uye kutora mafirimu zvine chekuita nezvehunhu, kusimudzira runyararo uye hunhu hwakanaka.
Ini ndinonzi Jonathan Bernard uye ndinogara kuHawaii. Ndakavaka vateveri ve175K paTiktok mumwedzi mitatu yadarika, ndichiisa mavhidhiyo egungwa, kudhizaivha, mafungu uye kutora mafirimu zvine chekuita nezvehunhu, kusimudzira runyararo uye hunhu hwakanaka.

@canahtam, vateveri ve187k: Maitiro ehupenyu anoitika kuve anonyanya kupa mari uye anoshanda

Ndanga ndichiita zvekutora mifananidzo Instagram isati yatombobuda asi panguva iyoyo ndainetseka kuwana yakanaka svikiro yekugovana basa rangu nevamwe uye network. Pakabuda Instagram, ini ndaigona kungorondedzera pachinhu chepedyo chandaive nacho, saka ini nanhasi ndinobata yangu Instagram mbiri seyangu mifananidzo yekutora mifananidzo. Ini ndakaburitswa, ndakaratidza, uye ndakagamuchira makuru kusvika epakati epakati mapurojekiti uye anokurudzira gigs kuburikidza nepuratifomu iyi zvakare asi mukati mukati mangu ndichiri kushamisika kana ndiri kuita chinhu chakakodzera nekuti chimiro changu hachisi chaicho nezvangu asi nezve maonero andinoita nyika.

Paunotarisa pane yakasarudzika sarudzo yemhando dzemaakaunzi kunze uko kune pfungwa-inoputika zvakasiyana; kubva kune yako Lifestyle / mafashoni profiles kuGamers vateereri vanogoneswa neyakagadzirwa zvemukati uye munhu wese angave ari kuedza kuve weumwe kana kugadzira yavo niche.

Zvichienderana nezvandinoona ini ndinoita senge ndiri kuona kuti Lifestyle profiles inoitika kuve inonyanya kupa mari uye kushingaira, zvinoenderana kana munhu ari kuona kukura muvateveri uye kuita uye chimiro chinoitika kuratidza zvakawanda nevateereri. Rudzi rwakakura rweakaunzi urwu runogona kugamuchira chero kupi kubva kuhutano / hutano uye zvipfeko kune zvekufambisa uye zvekugamuchira mhando mhando uye zvinogona kunyatso kumikidza zvinopihwa padanho rega asi vafotori vanowana sarudzo shoma kana zvasvika pakukurudzira mikana. Kune mutori wemifananidzo mikana inowanzo tenderera pamhando dzeKamera, zvishandiso zveKamera, uye nhambo / nguva yekutaura nyaya.

Kunyangwe ndichifara semutori wemifananidzo, ini ndichiri kufunga kutanga Instagram kubva pakutanga uye kuwedzera iyo Lifestyle account kune yangu portfolio kuti ndione kuti zvingave zvakaita sei uye kana vanhu vaizonakidzwa nekuona zvakawanda kwandiri, munhu ari kumashure kwekamera.

@canahtam pa Instagram
Ini ndinonzi Unogona Ahtam uye ini ndiri wekuTurkey akazvarwa, Los Angeles yakavakirwa mifananidzo yemakore gumi nemana + anoshanda anoshandisa Instagram kubvira 2012.
Ini ndinonzi Unogona Ahtam uye ini ndiri wekuTurkey akazvarwa, Los Angeles yakavakirwa mifananidzo yemakore gumi nemana + anoshanda anoshandisa Instagram kubvira 2012.

@ yuki.reads, vateveri ve14.4k: Bookstagram inharaunda iri kukura

Ini ndiri wezvemagariro midhiya influencer munharaunda yeBookstagram. Ini ndinotarisa pane ongororo yemabhuku, mazano, uye chero chimwe chinhu chine chekuita nemabhuku kana zvinyorwa. Kunyangwe zvingaite senge niche yakatetepa, pane yakawanda nzvimbo yekukura uye akasiyana mapositi. Ini zvakare ndine mukana wekushanda nemakambani makuru ezita, uye ini parizvino ndinoshanda nevaparidzi vepamusoro nevanyori vanosanganisira Penguin Random House naHarperCollins.

Yangu Instagram account ndeye @ yuki.reads

Ini zvakare ndinomhanyisa bhuku reblog pa yukireads.com. Ndiri kugutsikana nesarudzo yangu nekuti ndinonzwa sekunge ndiri kutumira zvirimo zvechokwadi. Kunyangwe zvingangodaro isingabhadhare mari seyekufamba kana vefashoni, pane mikana yakawanda kwazvo yekubatana nevateereri vangu uye kurondedzera pamusoro pekuda kwedu mabhuku. Bookstagram inharaunda iri kukura, uye kune akawanda madiki ekukurudzira uye makuru ekukurudzira ari kutonga nzvimbo. Pakazara, ndinonzwa sekunge zvakakosha kuti pasocial media influencer kuti ave akatendeseka ane shungu nezve niche yavo, uye ini ndawana mufaro kubva mubhuku rinokurudzira niche uye ndinonyatsoda zvemukati zvandinogadzira.

Ini ndiri Yuki, anogadzira zvemukati + anoda bhuku kubva kuCalifornia. Ini ndine shungu yekutaura nyaya uye zvese zvinhu mabhuku. Unogona kundiwana pa Instagram kana pa yukireads.com
Ini ndiri Yuki, anogadzira zvemukati + anoda bhuku kubva kuCalifornia. Ini ndine shungu yekutaura nyaya uye zvese zvinhu mabhuku. Unogona kundiwana pa Instagram kana pa yukireads.com

@actoraesthetic, vateveri ve11,9k: mararamiro emutambi idiki niche

Semunhu wezvemagariro enhau anokurudzira, niche yangu mararamiro emutambi - nekusimbisa indasitiri yemitambo. Iyo idiki diki niche - zvinopesana nechimwe chinhu senge fashoni kana kugwinya - izvo zvinoita kuti chandinovavarira vateereri chinyatso. Ini ndinotenda zvechokwadi diki iyo niche, iko kuita kwakawanda ... kuwanda kwekuita, ivo vanowedzera mukana vatengi ... uye zvakanyanya vatengi, vatengi vanotengesa!

Ndave ndiri muimbi muindasitiri yemitambo kwemakore anopfuura gumi nemashanu ikozvino. Pandakatanga kuwana izwi rangu pasocial media, ndaiziva kuti ndaifanira kunamatira kune zvandaive ndakanyatsogadzikana nazvo Ndiri kufara kwazvo kuti ndakasarudza mararamiro emutambi senzvimbo yangu!

@actoraesthetic pa Instagram
Zita rangu ndinonzi Maggie Bera uye ini ndiri muvambi weActor Aesthetic, mutambi wehupenyu blog, podcast uye nharaunda yekudzidza pamhepo.
Zita rangu ndinonzi Maggie Bera uye ini ndiri muvambi weActor Aesthetic, mutambi wehupenyu blog, podcast uye nharaunda yekudzidza pamhepo.

Nicholas Cafiero, kurira kwesightusa: chimwe chezvinhu zvakanyanyisa kusanzwisisika zviridzwa zvemimhanzi

Mune mawonero angu, chimwe chezvinhu zvakanyanyisa pasi uye chakanakisa kukurudzira niches zviridzwa zvemimhanzi. Sekureva kweongororo ya2003 yakaitwa neThe Gallup Organisation uye yakatumirwa neNAMM, (iyo International Music Zvigadzirwa Association) pamusoro pemakumi mashanu muzana emisha ane mumwe munhu anoridza chiridzwa. MuU.SA chete, gumi muzana revanhu vanozviratidza semuimbi. Iyo indasitiri yakakura, uye kune makambani mazhinji ezviridzwa zvemimhanzi arikutsvaga anokonzeresa vanokurudzira kuti vamiririre mabrands avo. Kunyangwe kuve mukurumbira wedombo kusingakuvadze, haufanire kuve virtuoso kana kunyangwe hardcore muscian kuti ubudirire mune ino niche. Vadzidzisi vemimhanzi, varaidzi, kana chero munhu ane anotevera uye anofarira mimhanzi anogona kuve anoridza chiridzwa Vanhu vazhinji vanotenga chiridzwa zvichibva pane wavakaona vachiridza. Funga izvi niche kana uine hukama nemimhanzi!

2003 ongororo yakaitwa neiyo Gallup Sangano uye yakatumirwa neNAMM
Nicholas Cafiero inyanzvi yekuteerera, Brand Manager weKala Brand Music, uye Chief Edhiyo yemimhanzi tech blog, SoundsRight. Nicholas akabatsira kuziva uye kusaina mazana evanokanganisa vanobatsira vatengi vake. Akanyora nezve ese mativi emidziyo yemumhanzi uye bhizinesi remimhanzi, pamwe nekugadzira neinjiniya.
Nicholas Cafiero inyanzvi yekuteerera, Brand Manager weKala Brand Music, uye Chief Edhiyo yemimhanzi tech blog, SoundsRight. Nicholas akabatsira kuziva uye kusaina mazana evanokanganisa vanobatsira vatengi vake. Akanyora nezve ese mativi emidziyo yemumhanzi uye bhizinesi remimhanzi, pamwe nekugadzira neinjiniya.

Stefanie Siclot, Kukura Rocket: Hapana chinokunda runako vanokurudzira asi ini ndinofunga kukura kugwinya

Hapana chinokunda kunaka kwevanokurudzira asi ini ndinofunga imwe niche inokura kugwinya. Ini ndinofunga izvi zvinotengwa nekugara kwenguva yakareba isu tese tiri kuona uye kutarisa kana kutarisa kune vanosimbisa hutano kunoita kuti tinzwe kuti tine yakawanda nguva yemahara kana ichienzaniswa kare saka ino inguva yakanakisa yekutanga kushanda. Vanosimbisa zvekusimba futi izvozvi vanogadzira zvirimo zvekudzidzira kumba saka ichi ndicho chimwe chinhu nei tichikurudzirwa kusiyana nezvakaitika patinoona vazhinji vanoita zvekusimbisa muviri vachishanda kunzvimbo yekurovedza muviri uye vamwe vanhu havana mukana kwazviri uyezve kuvaona pamba haitipe chikonzero uye anotimanikidza kuti tivatevere.

Handifungi kuti vanokurudzira vanoisa pfungwa pazvinhu zvinogadzirwa mukicheni vane vakawanda vanosvika. Mhuri zhinji dzinotova nezvinhu zvavo zvekicheni semaplate nemikombe uye handifunge kuti vanoona kana vateveri vangangoda kutenga imwe seti yeaya. Sezvo zvigadzirwa zvekicheni zviri zvakapusa chinhu chega chingagone kuva newe pamucheto ndechekuti izvo zvakakosha zvigadzirwa zvine mamwe marudzi ekugadzirwa ayo angaite wow vanhu. Asi semunhu anofurira, ungangoda kuve niche yakakura saka panzvimbo yekuzviita zvigadzirwa zvekicheni nei zvisiri zvigadzirwa zvemumba saka, izvi zvinosanganisira kuchenesa gadget uye kuronga zvigadzirwa izvo zviri kuitika zvino.

Iye ane basa rekuwedzera mhando uye huwandu hwewebsite traffic zvinoreva kuti zvinomufadza.
Iye ane basa rekuwedzera mhando uye huwandu hwewebsite traffic zvinoreva kuti zvinomufadza.

Katie Spence, Enda kuna Kady: fashoni uye kufamba ndedzimwe dzakanakisa niches kuverengera

Zvakanakisa zvinogona kureva zvinhu zvakawanda seyakakurudzira niches kuenda, asi zvikuru zvinoreva mari yakawanda nemukana mukuru wekukura kwehupenyu. Ini ndinotenda fashoni uye kufamba ndemamwe akanakisa niches kuve nawo.

Iwo ese ari maviri akakura, anoshingairira nharaunda anozvikweretesa zvakasununguka kumaficha ekugovana uye kutaura chokwadi, shanje - chikuru chinotyaira chinokurudzira kushambadzira kwevanokurudzira. Nepo vamwe vaizofunga kuti misika yakaguta, ini ndingati chimwe nechimwe chezvikamu zvacho chakapamhamha zvekuti pane mikana isingaperi yekuveza hunhu hwako (semuenzaniso umbozha, kuenderera, 40+, kana fesheni yekukura; bhajeti, wega, mutambo , kana vaviri vanofamba).

Kunyangwe kufamba parizvino kuri kurohwa zvakanyanya nedenda iri, ndinofunga kuda kwevanhu kwekutiza kuchiripo uye kwakasimba kudarika nakare kose. Nepo makomisheni uye mikana yemubatanidzwa inogona kunge yakadzikira kwechinguva, ndinofunga havangodzokere kumashure chete, asi vanokonzeresa mune iwo niches vanoenda munyika yepashure pehosha nemaonero matsva uye nehunyanzvi hwekugadzira zvemukati zvekufamba.

Ndiri parizvino blogger uye nano-influencer munzira yekufamba rwendo uye niches yemafashoni. Kunyange ndanga ndichifanirwa kuisa zvinyorwa zvangu zvekufambisa panguva ino, ndine rombo rakanaka kuti ndakwanisa kukura nekuchengetedza zvinotevera mukushaikwa kwezvirimo izvozvi. Mufashoni kune rimwe divi inzvimbo inogutsa kwazvo, sezvo iro rebasa padivi rekusika zvemukati rakareruka - girazi selfie pazuva rine blog post pasvondo - uye panguva ino iri kushandura zvirinani kupfuura zvinoita kufamba.

Go For Kady ndeye fashoni uye yekufambisa blog yakanangana nekudzidzisa vakadzi nzira yekufamba munzira zvine mutsindo muiyo Instagram zera. Iyo tenzi yerwendo rwemireniyumu yemugwagwa, Go For Kady inopa mafashoni inspo uye matipi ekufambisa kune chero munhu anoda kutiza uye anotaridzika achizviita.
Go For Kady ndeye fashoni uye yekufambisa blog yakanangana nekudzidzisa vakadzi nzira yekufamba munzira zvine mutsindo muiyo Instagram zera. Iyo tenzi yerwendo rwemireniyumu yemugwagwa, Go For Kady inopa mafashoni inspo uye matipi ekufambisa kune chero munhu anoda kutiza uye anotaridzika achizviita.

@mcraftguide, vateveri ve29k: iwo masere masere ezvakanakisa kubva pane zvandinoona

Kana zvasvika kune vehukama vanokurudzira, kune dzakasiyana niche iwe dzaunogona kushandira pairi.

Sezvo ini ndiriwo micro media influencer ine anopfuura 23k vateveri pa Instagram uye iri mune yemitambo niche.

Ndiri kukwanisa kuita madhora zana pamwedzi zvinova handifunge kuti zvakashata kune mumwe munhu ane 23k vateveri.

Iwo azvino akanakisa niches kubva pane zvandinoona ndeaya:

  • # 1 Hutano & Kugwinya
  • # 2 Lifestyle Mufashoni
  • # 3 Kutamba
  • # 4 Mufashoni & Runako [Varume Kana Vakadzi]
  • # 5 Unyanzvi [mumhanzi, kutamba, nezvimwewo]
  • # 6 Makotesheni
  • # 7 Dzidzo & Ita Mari Pfungwa
  • # 8 Kufamba

Izvi zvinonyanya kutenderera kubva pane yangu maonero nekuda kwenhamba hombe yevanhu Vanofarira.

Ivo vateereri vanonyanya kubva kune dzakagadzikana nyika dzehupfumi.

Parizvino peji randakurukura riri mune niche yekutamba uye iri peji rangu rekiresi panotumirwa zvedu zvemukati uye zvinoratidza vamwe vanhu vanoshanda zvakare.

Ndiri kufara chaizvo nezvandiri kuwana neiri peji uye ndichiramba ndichikura. Ichakurumidza kusvika 100k

Carol Li, CocoFax: kufamba, fashoni, runako, bhizinesi, hutano, uye kugwinya

Nekukura kuri kukura kwenzanga, kune vanhu vanosvika mabhiriyoni matatu vanoshandisa mapuratifomu enhau, uye tinoziva kuti Facebook, Twitter, uye Instagram ndiwo anozivikanwa kwazvo. Zvemagariro midhiya sechishandiso chevanhu nemabhizinesi kuti vawane mari, kusimudzira zvigadzirwa, kuwana mukurumbira, uye kugovana ruzivo rwega.

Kana vanhu vakatarisa kuburikidza nemapuratifomu eruzhinji, vane mukana wekuti vaone chimwe chinhu chavanofarira. Zvinoenderana nezvakawanikwa pakutsvagurudza, niches inozivikanwa kwazvo kufamba, fashoni, runako, bhizinesi, hutano, uye kugwinya Mune mawonero angu, idzi niches ndidzo dzakanakisa pasocial media dzinokurudzira niches nekuti inokwezva nevechidiki nevanhukadzi. Vanofurira vanogona kushandisa mamwe masitoko emifananidzo mune zvekushambadzira zvemukati kuti vatore vateveri uye vagovane pfungwa dzehunyanzvi pane niche misoro.

Kana ini ndiri wezvemagariro enhau anokurudzira, niche yangu ichave iri bhizinesi. Semunhu mutengesi wemukati, ndinonyanya kuziva munda wangu. Iyo inogara ichifanira kusarudza iyo nharaunda iwe yaunogona kana yaunonyanya kufarira mairi .Muchiitiko ichi, ini ndichagovana ruzivo rwangu rwechirongwa chekushambadzira zvemukati uye chero pfungwa nezvazvo.

Dayana Mayfield, munyori wechinyorwa: B2B software - mazhinji makambani esoftware anoda kushanda nevatengesi vanobatana

Imwe yeakanakisa midhiya enhau inopesvedzera niches iri mukati meB2B software. Kune makambani mazhinji kwazvo esoftware anoda kushanda nevashambadziri vanobatana kuti vatengese zvigadzirwa zvavo. Izvo zvinobatsira zvemagariro midhiya vanokurudzira kuti vashande mune ino niche nekuti pane kushomeka kwakadai kwemakwikwi.

Dayana Mayfield munyori wekunyora anoshanda nemhando yepamusoro yetekiniki dzepasi uye murairidzi wekuzivisa vevapi vevashandi vanoda kuoneka zvakanyanya online.
Dayana Mayfield munyori wekunyora anoshanda nemhando yepamusoro yetekiniki dzepasi uye murairidzi wekuzivisa vevapi vevashandi vanoda kuoneka zvakanyanya online.

Bernie Wong, Yemagariro Stand limited: Iwo ma niches anoshanda anoenderana zvakanyanya pane iyo mhando

Iwo niches anoshanda anoenderana zvakanyanya neiyo mhando uye akasiyana kesi. Mune ruzivo rwedu, takabatsira mhando yemafashoni. Panzvimbo pekusarudza vakuru vefashoni vanomiririra chiratidzo, isu takabatana uye tikashanda pamwe nevanokurudzira kugwinya mumugwagwa kuratidza chigadzirwa cheiyo brand: majee akagadzirira mitambo Yakashanda chaizvo. Iyo kesi iri padhuze yakabatana nevateveri vevomumigwagwa wefitness influencers uye nekutengesa kumusoro 30% YOY yechigadzirwa.

Bernie Wong inyanzvi yekushambadzira yedhijitari uye yemagariro akashanda nemhando dzakadai dzeFortune 500 seStarbucks, GAP, Adidas, Disney, uye Tempo, achishanda seMuvambi weSocial Stand Limited nekubatsira vatengi kutaura nyaya yavo, kuita nevateereri vavo. , uye kusunungura simba rezviratidzo zvavo.
Bernie Wong inyanzvi yekushambadzira yedhijitari uye yemagariro akashanda nemhando dzakadai dzeFortune 500 seStarbucks, GAP, Adidas, Disney, uye Tempo, achishanda seMuvambi weSocial Stand Limited nekubatsira vatengi kutaura nyaya yavo, kuita nevateereri vavo. , uye kusunungura simba rezviratidzo zvavo.

Yoann Bierling
Nezvemunyori - Yoann Bierling
Yoann Bierling ibhusaiti yekushambadzira & Dhijitari Kukurukurirana Professional, kugadzira kukanganisa kwepasi rose kuburikidza nehunyanzvi uye hunyanzvi mune tekinoroji. Passionate nezve kupa simba vanhu uye masangano kuti akubudirire muzera redhijitari, anofambiswa kununura mhedzisiro yakasarudzika uye yekufambisa ichipfuura kuburikidza nedzidziso yezvinyorwa zvemukati.




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