Ratidza kushambadzira nzvimbo: kuiswa uye optimization

Mazano ekuisa ad staffers

Kuiswa uye Kugadziriswa kweAd Placeholers

Zvakaoma kufungidzira webhusaiti inobatsira mazuva ano pasina kuratidza kushambadzira. Vamiriri ve-e-vatambi chete vanogona kubata izvi, uye kunyange ipapo, kusvika padanho rimwe kana rimwe, vanoshandisa ad vanokwira. Nekudaro, zvekudzoka kwakakwira pane urwu rudzi rwekurwisa kwekuroora, munhu anofanira kunzwisiswa nhungamiro iyo inoshambadzira mafirita, uye zvakare kunzwisisa zvimwe mitemo yekutanga ye yekushandisa kwavo.

Kushambadzira ndeyekutengesa maitiro nekuda kwechinangwa chekugadzira kutengesa kwakabhadharwa-kwekuiswa-kwekuiswa. Iwo maodhi ari anonzi adudziro. Chinangwa chavo ndechekukwezva vatengi uye, semhedzisiro, kutengesa kwekambani.

Zvese izvi uye zvimwe zvinhu zvakakosha zvine chekuita neAd Pasitioters pane iyo saiti ichakurukurwa munyaya ino.

Chii chinonzi webhusaiti ad placelazve?

Chekutanga pane zvese, iwe unofanirwa kunzwisisa kuti chii nezve. Iyo Ad Placelder chinhu pane peji reWebhu iro script chidiki iyo ine mufananidzo uye chinongedzo kune izvo zvemushambadzi zvemukati. Vanouya muhukuru hwakasiyana uye maitiro emhando dzakasiyana, asi hunhu hwemhando dzese dzinodzika pasi kune chinhu chimwe - kuratidza mufananidzo uye zvinyorwa zvinosanganisira mushandisi kuti vashanyire nzvimbo yemuridzi.

Kune yega yega kudzvanya-kuburikidza, mutsigiri anobhadhara mari yakatarwa, uye neyakajairika traffic traffic, iyi manhamba emari inogara ichiripo. Zvakare, nenzira, pane chimiro apo mubhadharo unoenda kune imwe neimwe maonero ekushambadzira. Nekudaro, kune vanotsigira ivo pachavo, iyo inonyanya kukosha paramende ndiyo yekudzvanya-kuburikidza neyakaenzana, iyo, iyo chiyero chekushambadzira kushambadzira kune huwandu hwehuwandu hwemaonero.

Zvakangodaro, kune muridzi wesaiti pachavo, chinhu chinonyanya kukosha hachizotenderwa pachayo, asi kuoneka kweshambadziro uye kunyorerana kweiyo yeAd unit kune vateereri veSite. Kuwedzera iyi paramita inowedzera mari yemari nekuda kwekuti vateereri vanofarira chigadzirwa kana sevhisi inopihwa muAd unit ichaona iyo denda pachayo. Uye saizvozvo, mukana wekuyambuka unowedzera zvakanyanya.

Manual kana otomatiki ad anokona?

Kune akati wandei anotsigirwa kushambadzira anowanzo shandiswa neanotsigira kana uchishanda neiyi zvinhu. Kune kushambadzira kwakakwana pane yako saiti, sarudzo yakanyanya kunaka ndeyekusanganisa sarudzo dzakasiyana kusvikira iwe wawana vanonyanya kushanda kune vateereri vako. Saka, nzira dzekushandisa zvigadzirwa zvekutambisa:

• Global Tarisiro - Sezvo zita rinoreva, nzira iyi ndeyekuti inokwana vateereri vateereri. Nekudaro, nzira iyi kazhinji haina kushanda kwazvo, nekuti zvigadziko zvevateereri vechokwadi vanofarira havawedzerwi, kunyangwe huwandu hwakawanda hwezvimiro zvinowedzera, izvo zvakare zvinogadzira mari.
  
• Convertual Turning - Iyi mhando yeAd Kugadziriswa ndeyekuongorora zvirimo pane yako saiti uye kuratidza kushambadzira pane yakafanana kana yakabatana nyaya. Iyi nzira inowedzera kudzvanya-kuburikidza nehuremu zvakanaka, kunyanya neakakodzera bhuku rekugadziriswa kwemahaki anoshandiswa pane peji.
  
• Chinangwa chako pachako - mune urwu rudzi rwekuiswa, mushambadzi pachake emaonero ayo vateereri kushambadzira kuchinangwa. Iyo Downside ndeyekuti kune vazhinji vashandisi, kushambadzira kwakarongeka kunogona kuve kwakaremara.
  
• Targeted kuiswa - mune ino kesi, mutsigiri haangoshandise vateereri, asiwo anosarudza nzvimbo iyo iyo kushambadzira ichaiswa. Kunyatsoshanda kunosiyana, asi ndizvo chaizvo zvakakodzera kuedza.
  

Kazhinji, nezvose asi iyo yekupedzisira nzira, iwe wakasununguka zvachose kusarudza uye kuisa ad staffelers. Uye saka, kuenderera mberi iwe unofanirwa kuisa kushambadza kuitira kuti vatarise sezvinobvira pane yako saiti uye kukwezva kutarisisa kubva kune vateereri.

Mazano Ekutsvagisa Ad Placeholder Rates

Chikamu chekupedzisira chinokurukura mitemo mikuru inofanira kuteverwa kana uchiisa ad staffers. Misoro yekudyara yekufambisa inoshamwaridzana inovharwa zvakare.

Sizing uye kuiswa kweAd Pasitioders

Kutsiva nhepfenteers kunofanirwa kutungamirirwa nenzvimbo ina huru uko ivo vachatarisa zvakanyanya organic uye kupa zvakanaka kuoneka.

Padivi

Master webhusaiti wegumi: Nyoresa izvozvi!

Shandura yako yekuvapo kwedhijitari ine yedu yebhusaiti yewebhusaiti yekugadzira kosi - Kutanga rwendo rwako rwekuve webhu nyanzvi nhasi!

Nyoresa pano

Padivi - an ad space on the side of the main content of the site - one of the most common and profitable places to place advertisements there. The click-through rate of ads in a given location can effectively increase up to 40 percent.

Pakati pezvinyorwa

Pakati pezvinyorwa- one of the most profitable ad placeholder formats. Naturally, the place in the texts is not chosen at random, but taking into account the fact that at about this place the user will stop from consuming content to move his vision to the next block. This is due, among other things, to the fact that the ad unit stands out brightly against the background of the main content, arousing the visitor's attention, and, accordingly, increasing the likelihood of a click. The effectiveness of this method is on average up to 70 percent higher than when placing ads on the sidebar. To achieve higher efficiency, you can use a block of contextual links, which can be harmoniously associated with the design of the site itself, which will further increase the interest of the target audience.

Pasi / pamusoro pemisoro

Pasi / pamusoro pemisoro - the effectiveness of this method, especially with the correct selection of advertising, is that almost all site visitors see this ad, because statistically, most people read less than half of the text content on the page.

Yakazara Screen kuiswa

Yakazara Screen kuiswa is the most effective way to place an ad unit on a website. The click-through rate is many times higher than the return on other ad placeholders. For maximum profitability, you should sell this placement method yourself. Also, such ads should not appear often, but preferably closer to the moment the visitor leaves the page in order to cause the least degree of rejection.

Ndeipi inonaya inoisa peji

Pane nzvimbo dzinoverengeka dzinoshamisika dzinoshanda uye mafomu ekuratidza maApp units, kushandiswa kwezvinhu izvo zvisingavhiringidzi chete nebasa rinobudirira rekushambadzira, asi zvakare rinokuvadza muridzi weSiti pachavo. Kuti uzo:

• Iwe haufanirwe kuisa ad Hansholers munzvimbo uye pamapeji ane zvinhu zvakawanda zverudzi rumwe chete. Uropi hwomunhu hunokurumidza kuomerera uye unotanga kusefa kushambadzira maburi kubva munda wayo wekuona.
• Zvakare, iyo yakaipa uye kunyange inokuvadza sarudzo yekuisa ad Hansholers munzvimbo dzavanozvishandura pachavo seyekupedzisira menyu menyu kana menyu menyu. Nekudzvanya pane zvakadai, vanhu vanokurumidza kusiya nzvimbo yemunhu anotsigira. Nekufamba kwenguva, iyo system inoona maitiro akafanana uye anotanga kutarisa iyo saiti uye kuti zvinoda sei. Pashure pacho, nzvimbo yacho yakanyorwa seinobva kuyerera-yakaderera-mhando traffic, pamwe nezvimwe zvinorambidzwa zvinotungamira mukuderera kwakakosha mumabhawa.
• Izvo hazvina basa kuisa ash nhepisi mumusoro wenzvimbo yesaiti, pamwe chete neyefoter. Mune ngowani, dzimwe nguva havatombove nenguva yekuremerwa, uye vashoma vanhu vanoiverenga kuzasi.
• Usashambadze pamapeji asina chinhu. Izvi hazvingo shambadziro tarisiro, asi zvakare inodzosera kuvimbika kwevashanyi vese nevatsigiri.

Manual kana otomatiki ad anokona?

Nyaya ine otomatiki ad Pacewarders, ndeyokuti ivo vangangoita zvakashata zvekutaurirana nezvako, nei chikonzero cheGoogle Adsence chakanyanya kuderera, panguva dzekutenderera .

Iwe unogona zvakare kukwira otomatiki ad Hanscers nekuwedzera kushambadzira senge pane yekuwedzera - Popunder, neProunditial Ads Zvemukati, kunyangwe iwe usingagamuchirwe kubhadhara zviri nani ad manegement masisitimu.

Kuti upedze, zviri nani pane zvese kuti ushandise nhandare yenhamba, sekuti izvo zvakapihwa neye E EzIC chigadzirwa chekushanya kwako ne3 kusvika 7. Ona yedu yakazara EECOIC ongororo kuti tekinoroji yemahara iyi yemahara inogona kurongedza yako ad Hansholders mari!