Seasonality muna Online Advertising: Ezoic Online Advertising Revenue Index
Kuti tinzwisise kuti AD kwemari indekisi inoshanda, unofanira kufunga zvinotaurwa AD kwemari indekisi iri.
Chii AD kwemari indekisi?
Zviri nyore, iri munyika yose, chimwe zvikuru akasika chakarurama naro unogona kunzwisisa mamiriro ari paIndaneti okushambadza pamusika musi pamamiriro zuva.
Pfungwa ive indekisi akadaro akauya pamusoro pazvakava pachena kuti vaparidzi kazhinji kushaiwei pachena pamusoro sei avo vanoratidza shambadzo kumira toreva vamwe musika yose. Sezvingatarisirwa, yakawanda vaparidzi vanotambura nokufamba-siyana mune mari, asi vakawanda vavo havana kunzwisisa kana kuwedzera kana kudzikisa) mune mari pamusoro imwe nguva wakananga kuti nzvimbo yavo kana chinhu chinobata nzvimbo zvose kamwechete.
indekisi ichi zvinotora Statistical nzwisa mashoko kubva nzvimbo dzose (chiduku makuru) mhiri kunyika dzose, maindex dzavo AD zveminda, uye ipapo anoratidza navo nguva chaiyo.
Pamusana pakasikwa indekisi ichi, vanoshambadzira anogona zvino kuona nyore kana kuwedzera kana kudzikisa AD ravo kwemari mugumisiro yezvisikwa pamusika mamiriro kana mugumisiro chinhu chinoitika panzvimbo yavo.
Indekisi AD kwemari akasikwa nomazvo, nyanzvi dzokununura kubva Ezoic. It rakaisirwa zviripo * Ezoic ndiye Google vaipupurirwa Publishing Partner ichipa akasununguka muchina kudzidza bvunzo uye optimize padandemutande dzavo zvinhu.
Ezoic akasika indekisi ichi kuitira kuti vaparidzi vanogona vakazvimiririra kunzwisisa uye contextualize pachavo mashoko avo.
Sei kuverenga AD kwemari indekisi?
indekisi iri yoku- kamwe pazuva pa 09:30 PST. Ichokwadi, dzimwe nguva kunonoka kunogona kuitika, izvi nokuda kuzoudza pakushambadzira, nokuda izvo update kungava paya pane chaiyo nguva, asi vachiri iwoyo.
The ukoshi ari girafu chaizvoizvo zvinoreva EPMV wacho kumiririrwa zviuru vaparidzi online, zvikuru nezvidiki, achiyambuka verticals zvose.
Kuchitaura kuti Ezoic chaizvoizvo chivimbo kuti ichi ndicho musika yose, sezvo pane pfungwa okushambadza Pricing nokuda siyana vaparidzi. Mukuwedzera, kambani inoshandisa zvikuru vanonyatsokwanisa mashoko masayendisiti vakakwanisa kuva nzira yakasiyana kuti kunonyanya anobvumira kuti munguva nezuva nokufamba pakombuyuta zvokushambadzira kwemari.
The kukosha indekisi angachinja uye ichi imhaka yokuti pane rimwe zuva idzva, imwe naPauro rakagadzirwa yakavakirwa rokutanga iripo mashoko. Pazuva rechipiri, kuunganidzwa kwemari anodiwa mashoko aro kubudiswa migumo, uye ipapo mashoko rokutanga zuva Kuchinja chaiko mumwe. Ndiwo kuti Ezoic Internet Advertising Revenue Index anoshanda.
Interesting takeouts kubva AD kwemari indekisi
Nokushandisa mabhatani pazasi chati, zvinokwanisika kusarudza timeframe kuti uchida kuongorora.
Chii chinofadza zvikuru kuti kuenzanisa paIndaneti kuna vanopedza makore anopfuura makore, uye ona kufanana mumamiriro ezvinhu akasiyana-siyana.
Somuenzaniso, tinogona kuona kuti munyika yose-digital kuna kupedza kwava hombe pagore, uye kuti chinosanganisira seasonality: vanoshambadzira vari kupedza zvishoma pakutanga kwegore, uye vari zvishoma kupedza zvakawanda, pamwe yepamusoro pamugumo mumwe kota, kupedzisa yokutengesa zvemari, uye inonyanya kushandisa musi BlackFriday pakupera November.
Saka, nokudzidza girafu ichi, zviri pachena kuti kana wako Website AD zvakaoma vava kudzika pane imwe nguva, zvingava nokuda vanoshambadzira kupedza zvishoma panguva iyoyo.
Uye zvinopesana, kana muchida kugadzirira kupfuura zvinoita kuratidzwa okushambadza zvakaoma, iwe vazvigadzirire kuguma November, uye chengeta uye kuchinja pasi Websites venyu kutanga kwegore.
Mibvunzo Inowanzo Bvunzwa
- Kune nzambiringani mwaka we Ezoic kushambadzira?
- Ezoic Global Dhijitari Kushambadzira Pedza Varies Moodly. Semuenzaniso, vashambadziri vanoshandisa zvishoma pakutanga kwegore uye zvishoma nezvishoma vanoshandisa zvakanyanya, nepamusoro pepamusoro pekupera kwegore rega rega. Quarter kuti upedze kushambadzira mabhajeti, uye kushoma kwekushandisa pane nhema yekupera kwaNovember.
