Site design

Design and its task

Website design is what first meets us on the site, so the design must be done professionally. This should inspire the visitor to spend as much time on the site as possible, so visually everything should be intuitive.

The main task of website design is to provide information to users in a convenient and attractive way. Design sets the style of the site. Good web design at a glance gives the user an idea of what exactly awaits him on a particular site.

The design should be attractive, but not intrusive, not catchy. First of all, users come to the site for information. The site design should emphasize this information, help to access it, but not become an obstacle.

Good Design Principles

1. Choose a neutral background and combine colors correctly.

Colors have a strong psychological factor, so choose mostly neutral colors and one accent of bright and catchy ones. For example, red color can serve as an accent on any proposal, do not take them as a basis, as they tend to cause ambiguous, often negative, emotions in a person. The background should be neutral and not draw too much attention to itself.

Use the right combination of colors for the site. It can be a gradation of shades that belong to the same group, or colors that blend well with each other. For example, a combination of red and green in the background will repel your customers and leave an unpleasant aftertaste after visiting the site.

Also, create graphics accordingly, using a design software that will offer pre-existing templates that you can simply reuse and adapt to your needs for example.

2. Choose the right fonts for color and size.

Too large font looks ridiculous, too small illegible. The font color should stand out as much as possible from the background. The optimal font color is black. You can choose white if the background of the page is going to be done in dark colors. The font must be legible and readable. The best advice is to use classic font types if you want to take your site and company seriously.

3. Consider core UX principles

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User experience characterizes the level of visitor satisfaction from visiting your site. If it is convenient and interesting for a person to use and be on the site, then he will return, if not, the user will not return and you will lose the audience. Evaluate objectively whether it will be convenient for you to be on the site with the design that you came up with yourself.

4. Choose a corporate identity

Every self-respecting business has a corporate identity that is immediately remembered by a person. A great example is McDonald's, where the site is made in a corporate style, without unnecessary colors. This is the golden concept of the site.

Responsive and mobile versions of the design

Speaking of modern websites, one cannot ignore the issue of adaptability. In the age of smartphones, people mostly surf the web and make purchases from their phone, and user experience is critical. And if the site does not adapt to various devices, its owner loses a significant part of potential customers.

The mobile version of the site is an alternative to responsive design, which is devoid of the disadvantages listed above. This is a separate site that is developed specifically for mobile devices. In the mobile version, it is possible to remove unnecessary things, add additional features, think over a better page structure for viewing on a small screen, replace fonts and images, achieve fast loading, and return to the full version of the site. The disadvantage of the mobile version is the complexity, since another version of the site is being created.

Importance of website design

Creating your own website, its concept, ideas, structure and design is a laborious, but useful and enjoyable thing (check the 5 best laptops for design). The main thing is to start your site creation competently, and work with the main blocks and all stages of site development. To avoid mistakes that may appear due to a lack of experience in design, then follow all the main visual tips.