How To Create A Google Analytics Account And Install It On WordPress?

What is Google Analytics?

Google Analytics is a very powerful online web analytics tool that can track the behavior of a website and all the visitors that are part of it. Although Google Analytics is not the only one of its kind, it is definitely one of the most popular analytics tools for the job. People all over the world use it to get statistics about sites ranging from simple blogs to corporate portals that generate millions of users per month. This service helps to analyze data about your site and control traffic and, accordingly, income.

The service was introduced in 2005. It offers countless reporting tools; from real-time display of visitors, location and technology to e-commerce data that can track the number of sales.

How it works?

Google Analytics requires everyone to open a free account with a unique tracking code. Once the code is placed on the site, Google Analytics runs every time a visitor loads any of the linked pages.

This tracking code then runs on client browsers and tracks the behavior. While this was not possible a few years ago, data is usually sent in real time to a service that quickly interprets all signals. This allows you to see at a glance how many users are loading your site and all the details of their visit.

How to create a Google Analytics account and install it on WordPress?

Part 1 - Create a Google Analytics account

First, go to the Google Analytics website and register there. To do this, press the blue button, as shown in the photo.

Next, come up with an original name, confirm the agreements with the terms of the platform and click NEXT

Next, fill in the information about the site that will be monitored, indicate the required time, and your currency

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Next, choose the theme of the site, the size of the company, and why you need Google Analytics, and then click create

Part 2 - Install Google Analytics account on WordPress (plugin installation and connection to Google Analytics)

We will use the MonsterInsights plugin – Google Analytics Dashboard for WordPress (Website Stats Made Easy)

Final Thoughts

You can run a blog or any website without a Google Analytics account. But if you choose to ignore the popular analytics tool, you seem to be admitting that you don't care about the project. Without knowing the statistics about the site, you may just be making assumptions that probably won't even come close to what's actually happening on your site.

So, if you are serious about your blog, feel free to install Google Analytics. Whether you're just copy-pasting the code to track data on the official Google Analytics page, or choosing one of the plugins mentioned, you can't go wrong.

Frequently Asked Questions

How does the integration of Google Analytics with WordPress vary based on different website objectives?

Integration can vary in terms of tracking setups and data interpretation, as different website objectives require focusing on specific metrics and analytics features for insightful decision-making.