Anofuridzira Kushambadzira Anoshanda Sei Chaizvo?

Anofuridzira Kushambadzira Anoshanda Sei Chaizvo?

Uchishandisa vanokurudzira kukurudzira maraki yako, uye kuva munhu anokurudzira anobatsira mabrands kukura, inyika nyowani uye isinganyatso kuzivikanwa.

Uye apo musika uripo, uine vazhinji vanopesvedzera vakatenderedza mune ese niches uye nemhando dzese dzevateereri, havazi vese vanoziva kushandisa kushambadzira kushambadzira nenzira kwayo - uye kune rimwe divi, haasi ese marangi ari kushandisa vanokurudzira uye ma micro influencers ku gadzira mhando yavo uye gadzira hukama hwakareba nevateereri chaivo.

Naizvozvo, kuti uzive zvakawanda nezvenyika yekusimudzira kushambadzira, takabvunza mhando dzakasiyana dzenyanzvi dzenyaya dzavo:

  • Mhando dzinoshandisa micro influencers,
  • Wepakati muhoro wemagariro enhau influencer,
  • Avhareji ROI yekushambadzira kushambadzira,
  • Kusvikira kune Instagram vanokurudzira.

Hapana vaviri vanofurira vakafanana, uye nepo zvichikosha kuti mabrands ave nechokwadi chekuti vari kusarudza akakodzera kukurudzira nevateereri vanoenderana nezvigadzirwa zvavo, zvakakosha kune vanokurudzira pamwe nekushandira muripo unonzwisisika nemhando dzinoenda kuburikidza!

Naizvozvo, nzira yakanakisa yekuita chibvumirano chakanaka pane chero, ingave yekushandisa vayananisi vanobatsira vanokurudzira kutsvaga mabrands ekusimudzira, uye marangi kuti vabatanidzwe nevanokanganisa maitiro uye vadzivise kusvika kune bots.

Izvo, uye nekutevera aya matipi ehunyanzvi anokutendera iwe kuti unzwisise zvirinani nyowani uye inonakidza nyika yepamhepo kukurudzira.

Brian Lim, iHeartRaves: Maitiro Atinoapwanya pa Instagram Kushandisa Vanopesvedzera

Isu takaunganidza vanopfuura hafu yemiriyoni vateveri pane yedu iHeartRavesInstagram peji uye vanopfuura 270K vateveri pane yedu INI AM AM Instagram peji uye tinoda kushandisa vanokurudzira sechikamu chedu dhijitari kushambadzira zano. Vedu vatinotarisana vanosanganisira vanhu vane mafashoni vanofarira vanopinda mimhanzi mitambo uye vanofarira zvemumhanzi dhanzi mimhanzi. Isu tinopinda mukushambadzira kwekushambadzira munzira dzakasiyana siyana. Isu tinowana maakaundi akakurumbira anoenderana nematanho edu ekusarudzwa, uye isu tinotanga hurukuro kuti tione kana isiri yakanaka. Kazhinji, isu tinotumira chimwe chedu zvigadzirwa kune anokurudzira zvemahara, mukutsinhana kwekutendeseka ongororo iyo yakatumirwa kune yavo blog kana vateveri vezvemagariro. Izvi zvinotungamira kune toni yekutengesa uye vateveri vatsva. Kwatiri, chinhu chakakosha kwazvo pasuru yekukurudzira parutivi kubva pakukwana kwetsika ndiko kusvika kwese kweblog ravo kana maakaunzi enhau. Isu tinoyera kudzoka kwedu kune investment zvinoenderana nenhamba yevateveri vatsva vatinogashira, huwandu hwezviratidzo zvatinogamuchira, kuwanda kwekutumira traffic isu yatinowana, uyezve - mangani ekutengesa anouya semhedzisiro yemushandirapamwe. Runako rwekushandisa pasocial media uye kushambadzira kushambadzira kuburitsa kutengesa ndeyekuti iyo inogona kushandiswa mune angangoita ese maindasitiri, ungave uri kutengesa chigadzirwa chemuviri kana sevhisi.

@iheartraves pa Instagram
@intotheam pa Instagram
Brian Lim, muvambi uye CEO
Brian Lim, muvambi uye CEO

Emma Miller, Cacao Tea Co.: Yakabudirira inokurudzira kubatana senzira mbiri nzira

Isu tiri zana muzana revakadzi-mhanyisa e-commerce bhizinesi revanhu munzvimbo yehutano. Isu takaita kukurudzira kushambadzira chikamu chakakosha chekushambadzira kwedu kubvira patakatanga, uye isu tichiri kuita kukurudzira kushambadzira chikamu chakakosha chedu zano rekushambadzira panguva yeCOVID-19. Kushanda neanokurudzira kunoisa chiratidzo chako kune vateereri vakavimbika uye vakavimbika uye kazhinji zvinoguma nekubvumidzwa kwemutungamiriri-wepfungwa (kureva. Iye anokurudzira). Pamusoro pezvo, zano iri rinokwanisika kumabhizinesi madiki mazhinji sevazhinji vadiki kana vepakati nepakati vanopesvedzera vari kuda kubatana mukutsinhana nesampuli yechigadzirwa kana zvigadzirwa zvavanogona kupa kune vateereri vavo kuburikidza nedraw kana makwikwi akafanana Uye zvakare, zvichipiwa kuti mabhizimusi madiki akawanda arikunetseka panguva ino, mamwe makuru evanokurudzira anogona zvakare kubvumidzwa kusimudzira madiki madiki mukutsinhana nechigadzirwa. Kuti tiwedzere kukosha, tinoda kufunga nezve yakabudirira inokurudzira kudyidzana senzira mbiri nzira. Tora nguva yekufunga nezvenzira dzaunogona kuvabatsira kuvaka pamusoro pechavo pachavo kuburikidza nekudyidzana, senge nekuvafumura kune vako vega vezvenhau vateereri. Nekuita kuti hukama hwacho hubatsirane sezvinobvira, zvinowanzoitika kuti wako anokurudzira anokurudzirwa kuita kuti mushandirapamwe ubudirire imi mose. Kambani:

Emma Miller, Chief Executive Officer
Emma Miller, Chief Executive Officer

Nick Drewe, Wethrift.com: Isu takamhanyisa mushandirapamwe neakawanda maYouTube micro-influencers

Isu nguva pfupi yadarika takamhanyisa mushandirapamwe nevakawanda vanoverengeka veYouTube micro-influencers kuti tibatsire kuwedzera kwedu kusvika pakati pevatsvaki uye zvizoro vatengi.

Paive nezvakanaka zvakati wandei zvekudyidzana nema micro-influencers kumushandirapamwe weYouTube. Zvakare nemutengo wakaderera-wekudyidzana nevanokurudzira mune zviuru zviviri kusvika zviuru gumi zvekunyoresa, isu takakwanisa kudyidzana nenhamba huru yevanokurudzira, kuyedza huwandu hwesarudzo dzekugadzira, uye nekupa vanokurudzira mukana wepamusoro wekugadzira pamusoro. mushandirapamwe.

Isu takatsvaga vanopesvedzera zvachose kuburikidza neYouTube chikuva, kutsvaga nekupfupisa runako nezvizoro zveweTubers zvine vanosvika zviuru gumi vanyoreri, uye kutaura nevaya vaishingairira kutsikisa zvemukati nguva dzose

Kunyangwe isu taifara nezvakabuda, kushanda nema micro-influencers vane vashoma vanonyoresa zvinoreva kuti haazi mavhidhiyo ese achave akarova, uye iwe unogona kutarisira kuona kwemushandirapamwe kusiyane. Nekudaro, mutengo wakaderera wekushanda nema micro-influencers zvaireva kuti isu tinogona kuita vazhinji vatinoshanda navo pamushandirapamwe uyu.

Nick Drewe - Muvambi: isu tinobatsira vanopfuura mamirioni matatu vatengi vepamhepo vanochengetedza mari mwedzi wega nekuvabatsira kuwana akanakisa coupon uye makodhi ekuderedza ezvitoro zvavanoda.
Nick Drewe - Muvambi: isu tinobatsira vanopfuura mamirioni matatu vatengi vepamhepo vanochengetedza mari mwedzi wega nekuvabatsira kuwana akanakisa coupon uye makodhi ekuderedza ezvitoro zvavanoda.

Alexia Anast, influencer: wezvemagariro midhiya anokurudzira akapoterera $ 60,000 pagore

Kunyora-pinda kunongedza chaiko mari yandinowana kubva pakuve midhiya enhau inogona kuve inonetsa asi ini ndaizoti avhareji yandakawana gore rino, nevateveri vanodarika zviuru zana nemakumi mana uye chiyero chekubatirana chakatenderedza 5%, chaive madhora makumi matanhatu ezviuru pagore. Ini ndinowana yekuwedzera mibairo semugadziri wezvemukati, zvichireva kuti ndinotora mafoto senguva dzose asi handifanirwe kuatumira. Ini ndinobhadharwa mari shoma pane izvi asi ndinozvifarira mune dzimwe nguva sezvo ndiri kunyanya kutsoropodza pane zvandinoisa paakaundi yangu. Izvo zvirimo ndezve kushandiswa kwekambani pane avo masocials kana mawebhusaiti.

Ini ndichave ndakawana madhora zviuru gumi nezvisere zvemadhora zvegore rino kubva ipapo. Ini zvakare ndinoteedzera kumakambani zvinoreva kuti ndinongoratidza kumusoro ndotora kwavanotungamira. Mune ino kesi, ini handidi kuti ndiuye neyakagadzirwa madhairekisheni, dhizaini, kuhaya yangu wega mutori wemifananidzo, kana kugadzirisa zvirimo. Ini ndinowanzobhadharwa kutenderedza zvakafanana kune izvi sezvandinoitira Instagram collab asi ndinogamuchira mabasa aya kashoma, ndichizviwanisa mari inosvika madhora zviuru mazana matanhatu kubva ipapo. Ini ndinowana mari yekuwedzera kubva kumabatanidzwa emakoponi macode uye maLinks ayo anosiyana kubva pagore rangu repasi ku $ 2,400 kune yangu yepamusoro mihoro pa $ 12,000. Chekupedzisira, maviri emabhizinesi angu matatu anotengeswa zvakanyanya nevateveri vangu izvo zvinounza madhora zviuru gumi nezvisere pagore zvakabatanidzwa. Kana iwe ukatarisa pasocial media inoshanda ndega ini ndinoita madhora 78,000 pagore asi kana iwe ukasanganisira ese aya mamwe matambo ebasa anobva munhau yangu yemagariro iwe ungati inondiunzira madhora zana nemakumi maviri emadhora pagore pamberi pemitero. Nerimwe bhizinesi rangu rakabatanidzwa, iro harinei nemagariro enhau, ini ndinobhadhara madhora 16,277 mumitero. Pakazara ini ndakaenzana pakati pe $ 98,923 pagore kwemakore maviri apfuura. Kusvika pabasa rebhizimusi rinoenda ini pachokwadi handichengete rondedzero zvakare asi ini ndinotarisa kazhinji kuti ndive nechokwadi chekuti ndiri kuita zvinhu zvisina mari sezvinobvira ndichichengetedza mhando yakanaka yemabasa angu akasiyana siyana.

Alexia Anast Kutenda-kwakavakirwa modhi, kukurudzira, muridzi webhizinesi uye nyanzvi iri muSouthern Nevada.
Alexia Anast Kutenda-kwakavakirwa modhi, kukurudzira, muridzi webhizinesi uye nyanzvi iri muSouthern Nevada.

Ellen Yin, Cubicle kuna CEO: Ndakagara ndichichengeta yangu yemubhadharo ine mwero ($ 45K / gore)

Kubva kutanga bhizinesi rangu makore matatu apfuura, isu takura neanopfuura 200% mari gore rega. Gore rino tiri munzira yekurova $ 500K mumari tichichengetedza pamusoro pe30% mubairo. Ini ndagara ndakachengeta yangu yemubhadharo ine mwero ($ 45K / gore) nekuti ini ndakanangana nekudyara zvakanyanya kudzosera mubhizimusi kukura uye kuhaya nhengo dzechikwata! Isu takangoshandira mushandi wedu wechitatu, uyezve tinoshanda nguva dzese nevamwe vatatu vanoita basa rezvikwata zvitanhatu Kugona kugadzira mabasa evakadzi vane tarenda kuti vabudirire mumabasa anovabvumidza kushandisa zvipo zvavo kuti zviitwe zvinondipa mubayiro kupfuura chero inopenya mari yechinangwa.

Ini ndakanyatsojeka nemari yangu uye ndinotenda kuti zvakakosha kutaura nezve mari uye kutungamira kubva kunzvimbo yekujekesa munzvimbo ino yepamhepo, nekuti vanhu vazhinji vanova netsiva kune huwandu hwemweya uye hupenyu hwoumbozha hunosimudzirwa nevazhinji vanokurudzira vasinganzwisise mibairo yemubatsiro scalability, kuyerera kwemari, uye izvo zvinotora kuvaka zvechokwadi bhizinesi rinogara nekusingaperi. Ichi ndicho chikonzero ini ndichigovana zvitanhatu mumwedzi mitanhatu nyaya yekudzidza pawebhusaiti yangu pamwe nemakota emakota emari pane yangu podcast, Cubicle kuna CEO, inotsanangura izvi zvese ruzivo.

Ini ndinotenda iko kuvhurika kwatinenge tiri, kunyanya vakadzi vavambi, kunyanya isu tese tinobatsirwa.

Panyaya yekuparara kwemari, ndingati 40% yemari yedu inobva kumashumiro (isu tichishanda nevatengi ve1-on-1 kuburikidza nesangano redu rekushambadzira mu Instagram), 55% inouya kubva kune zvigadzirwa zvedu zvemadhijitari (makosi + enhengo saiti), uye iyo imwe 5% yakasiyanasiyana semubatanidzwa wemari, kudyidzana kwechikwata, nezvimwe.

Vazhinji vanokurudzira vanovimba chete nemazita emakambani uye zvemukati zvinotsigirwa, asi ini ndinotenda nzira yakanakisa yekuvaka mari inoenderera ndeyezvigadzirwa zvako nemasevhisi, ayo andinodzidzisa vadzidzi vedu maitiro mukati medunhu redu.

Ellen Yin ndiye muvambi weCubicle kune CEO, inhengo yepamhepo yekudzidzisa vanopa sevhisi maitiro ekushandisa nhanho nhanho sisitimu yekukwezva vatengi vanowirirana & kugadzira yavo yekutanga $ 10K mwedzi - isina vateereri vakawanda kana nzira dzakaomarara dzekutengesa
Ellen Yin ndiye muvambi weCubicle kune CEO, inhengo yepamhepo yekudzidzisa vanopa sevhisi maitiro ekushandisa nhanho nhanho sisitimu yekukwezva vatengi vanowirirana & kugadzira yavo yekutanga $ 10K mwedzi - isina vateereri vakawanda kana nzira dzakaomarara dzekutengesa
@missellenyin pa Instagram

Abir Syed, dijitari wekushambadzira wezano: Ndakaona ma ROI e0.5-1

Kubva pamaonero ehurongwa, chinangwa kana uchitsvaga imwe yekushambadzira chiteshi ndechekuti iwe unenge uri kuwana iyo ROI yakareba-nguva yakafanana nechero mimwe migero. Dambudziko nekushambadzira kwekusimudzira nderekuti yakawanda kukosha kwacho kunobva mukumaka kwenguva refu, uye kupihwa hakusi kukuru. Saka zvakaoma kuenzanisa nePCP musoro pamusoro maererano neRI. Ndakaona ma ROI e0.5-1 maererano nemari inoburitswa pachena, uye zvinoenderana nemamiriro ezvinhu anogona kukwana zvakakwana. Asi kuziva kana zvakakodzera kudyara mukati kune mamiriro ezvinhu uye hazvisi nyore kuona sekuenzanisa maviri ePPC chiteshi kumisidzana.

Ini ndaikurudzira kune zvigadzirwa zvinogona kubatsira zvakanyanya kubva mukuziva uye humbowo hwemagariro, iine rakakura kwazvo chinangwa chevateereri. Ini ndinokurudzirawo kutarisa kune nzira neakanyanya kupiwa. Vanogona kunge vasiri ivo vechokwadi vepamusoro ROI, asi zvirinani iwe unowana zvirinani data. Semuenzaniso, mune iyo Instagram, ini ndinosarudza nyaya yekutsvaira-kumusoro nematagi eUTM, achienzaniswa neyekudya posvo isina chinongedzo.

Abir Syed, dijitari wekushambadzira wezano
Abir Syed, dijitari wekushambadzira wezano

Farhan Karim, AAlogics Pvt Ltd.: YouTube ne Instagram kukurudzira kushambadzira ROI kunogona kupfuura 300%

Kwechokwadi kukurudzira kushambadzira ROI kunoyerwa kuburikidza nekubatana uye hurukuro. Pasina izvo, iwe wakango nyora bhodhi rakadhura kwazvo.

Zvinoenderana nekufungidzira kwedu, kweYouTube uye Instagram kushambadzira kushambadzira iyo ROI inogona kupfuura 300%. Zviri nyore kuona mutengo unofungidzirwa wekubvumidzwa kana kusangana kweAD pane imwe chiteshi. Iyo inokutendera iwe kuti utaure nekukurumidza nevanokurudzira uye vatungamire kudyidzana mune imwe nzvimbo, pasina kana kumbofanirwa kutumira e-mail. Youtube ne Instagram zviri pamusoro nzira dzeumbozha, runako, uye zvigadzirwa kuti uwane mushandirapamwe unobudirira.

Farhan Karim achishanda, Dhijitari Kushambadzira Strategist kuAAlogics
Farhan Karim achishanda, Dhijitari Kushambadzira Strategist kuAAlogics

Oliver Andrews, OA Dhizaina Services: sarudza iyo mhando yekukurudzira iwe yaunofanirwa kushandisa

Muchirongwa chekushambadzira chine mukurumbira, mucherechedzo unogadzira chinongedzo neanokurudzira uyo anotungamira anotendera kuratidza vateereri vavo kumeseji yechiratidzo kana zvemukati Vafuridzi vanowanzove nevateereri vazhinji uye vanoita, saka mabhenji anobatsira kana munhu anokurudzira achigovana kana kutaura zvemukati mavo kana mameseji.

Heano akati wandei marudzi eanosimudzira ekushambadzira matekiniki iwe aunogona kufunga:

Aya ekukurudzira ekushambadzira marongero haana kuiswa mumatombo kana kudiwa kuti usangane chaiwo matanho. Izvo zvese zvinogadziriswa uye zvinofanirwa kuve zvakajairika mazano ezvaunogona kuita neyako anokurudzira kushambadzira zano. Sezvauri kuongorora sarudzo dzako, tsvaga anotevera marudzi evanokurudzira:

  • Blogger,
  • Zvemagariro Media Nyeredzi,
  • Vakakurumbira,
  • Maindasitiri Nyanzvi,
  • Kufunga Vatungamiriri,
  • Vatengi,
  • Zvikwikwidzi Zvisingakwikwidze.

Paunenge iwe wasarudza iyo mhando yeanokurudzira iwe yaunofanirwa kushandisa, tanga kudzidza wega vanhu kana mabhureni munzvimbo iyoyo.

Oliver Andrews ndiye Muridzi wekambani inonzi seOA Design services. Iye ane kuda kwezvinhu zvese Dhizaini uye SEO. Muhupenyu hwake hwese, anga achigara aine hunyanzvi. Kunze kwebasa anofarira kufamba, kubata hove, midhudhudhu, kugara akagwinya, uye kungogara achitandara neshamwari nemhuri.
Oliver Andrews ndiye Muridzi wekambani inonzi seOA Design services. Iye ane kuda kwezvinhu zvese Dhizaini uye SEO. Muhupenyu hwake hwese, anga achigara aine hunyanzvi. Kunze kwebasa anofarira kufamba, kubata hove, midhudhudhu, kugara akagwinya, uye kungogara achitandara neshamwari nemhuri.

Paul Burke, Rakareruka Masiraidhi: Isu takave nemishandirapamwe inotyaira yakakura ROI uye vamwe vanotyaira $ 0 mari

Kushambadzira kushambadzira kunogona kurohwa chaizvo kana kupotsa. Isu tanga tine mishandirapamwe inotyaira yakakura ROI (5x uye inodarika $ 10K mune mari) uye vamwe vanotyaira $ 0 mari (kunyangwe hazvo yakaburitsa zviuru zvekubaya). Yedu yekutora mushure meanenge gumi nemaviri madhiri.

  • 1) Enda muhombe kana kuenda kumba. Iwo makuru masimba mune chero nzvimbo yakapihwa anowanzo kukoshesa mutengo asi ...
  • 2) Ita shuwa kuti uri kunanga vateereri chaivo.
  • 3) Nyaya ye Instagram inonyangarika mumaawa makumi maviri nemana, asi vhidhiyo yeYouTube ine mukana wekutyaira mari kwemwedzi.
VP yeKushambadzira kweMapepa akareruka
VP yeKushambadzira kweMapepa akareruka

Adam Rizzieri, Agency Partner Inopindirana: Ini ndakazviona zvichibva pa600-1100% zvinoenderana nekukosha nekubatana.

Kufuridzira kushambadzira kunogona kushandiswa mukusimudzira kutengesa uye kuvaka brand kuziva. Iyo ROI kubva kune iyi inowanzo siyana asi ini ndakazviona zvichibva pa600-1100% zvinoenderana nekukosha nekubatana. Vanokurudzira vane mukurumbira mukusimudzira kushambadzira kwekutengesa, kusimudzira kuenda kunzvimbo, uyezve nekuvandudza kuoneka pakushambadzira kwezviitiko. Ndakaona iri basa chaizvo mushe kune vashoma vevatengi vangu. Iyo Museum of Illusions ndeye mutengi wangu uyo ​​akashandisa vashoma-vanokurudzira kusimudzira kutengesa tikiti kunzvimbo yavo, inova inokwezva varaidzo yeDallas. Kunyangwe panguva yedenda re COVID, vanokurudzira vakabatsira vanhu muDallas kuziva kuti nzvimbo yacho yaive yakachena, isina njodzi, uye yakavhurika bhizinesi. Padivi re-e-commerce yezvinhu isu tine mutengesi, Gator Waders, iyo yakawedzera simba revanokurudzira kuvaka chiratidzo chavo kune vamwe vakwikwidzi vakakura kunze, offroading, uye hove mararamiro indasitiri. Vafuridzi vakabatsira kugadzira ruzivo rwezvigadzirwa zvavo, izvo zvakazotengeswa kumusika mukuru kwavakawana mukurumbira wekugadzira mhando yepamusoro-soro yevanodzika hove mumusika wavo.

@ Museumofillusions.dallas pa Instagram
@gatorwaders pa Instagram

Ngatirege kukanganwa kuti yakanakisa nzira yekutengesa inosanganisira yakawanda kupfuura imwechete chiteshi. Mutengi wako anoda chero kupi kubva pa4 kusvika ku7 yakanaka yekushambadza nzvimbo dzekusvika vasati vava mutengi wako. Izvi zvinoreva kuti kushambadzira kwekusimudzira kunofanirwa kutarisirwa semubatsiri kune dzimwe mari dzekushambadzira. Mhando yezvakaita neSEO, simba revapikisi rinogona kuwanda mukukosha nekufamba kwenguva, uchifunga kuti haupinde muhutachiona. Kune madiki marangi ari kutsvaga kuyedza mvura, ma micro-influencers aratidzira kuva anoshanda zvakanyanya pakubatana nevateereri vatsva. Mari yekudyara kuve ne micro-influencer inosimudzira chigadzirwa chako inogona kungove iyo mutengo wekupa chigadzirwa chigadzirwa semubhadharo wekusimudzira. Mune zvimwe zviitiko, vanokurudzira vachatarisira kubhadharwa kwemari.

Adam Rizzieri inyanzvi yekushambadzira uye internet muzvinabhizinesi. Iye ndiye mushandirapamwe uye Chief Marketing Officer weDallas based digital agency, Sangano Partner Inopindirana, iyo yakaziviswa nguva pfupi yadarika seimwe yemakambani anomhanyisa-mhanyisa ari oga muTexas. Sangano Partner rinoshanda nemakambani ekukura akakwirira ayo anotsvaga kuwedzera mari nemari shoma ye250-300% mukati memwedzi gumi nesere.
Adam Rizzieri inyanzvi yekushambadzira uye internet muzvinabhizinesi. Iye ndiye mushandirapamwe uye Chief Marketing Officer weDallas based digital agency, Sangano Partner Inopindirana, iyo yakaziviswa nguva pfupi yadarika seimwe yemakambani anomhanyisa-mhanyisa ari oga muTexas. Sangano Partner rinoshanda nemakambani ekukura akakwirira ayo anotsvaga kuwedzera mari nemari shoma ye250-300% mukati memwedzi gumi nesere.

Katie Zillmer, KitelyTech: isu takaona kuti mutengo haugari uchienderana neiyo ROI

Isu tashanda pamwe nevatengi kunze kwemasimba ekushambadzira emakambani. Izvo isu zvatakawana ndezvekuti mutengo haugare uchienderana neiyo ROI. Iwe unogona kubhadhara mari yakawanda kune anokurudzira uye kuwana zvishoma maererano nemhedzisiro inoonekwa. Izvo chaizvo zvinoenderana niche yekukurudzira, saizi uye kubatana kwevateveri vavo, uye kana vateveri vachishandiswa kutenga zvigadzirwa zvinokurudzirwa. Vakanakisa vanopesvedzera kubva kuIO maonero vane chikuva chinotengesa mhando yechigadzirwa kana sevhisi iwe yaunoda ivo kuti vasimudzire. Kambani yako inotengesa giya rekupona here? Partner neanokurudzira ane mavhidhiyo nezve zvigadzirwa zvewongororo yezvipuka zvigadzirwa.

Katie Zillmer, Director weAccount, KitelyTech
Katie Zillmer, Director weAccount, KitelyTech

Angus Nelson, Ndarama Spiral: mushandirapamwe wedu wakabata pamusoro pe 95 mamirioni ekuratidzira uye spike mukutengesa

Ini ndashandisa kukurudzira kushambadzira kwevatengi vazhinji munzvimbo yemhuri. Imwe kunyanya yaive printa brand ichiedza kusvika kuna vanababa panguva yemushandirapamwe wezuva rababa. Isu takawana makumi matanhatu evababa vanopesvedzera eakasiyana saizi evateereri kuti vataure nyaya yakatenderedza kuti kudhinda kwavo kwakakosha sei mumhuri yavo, zvaive sekuita mumwe mwana, #PrintBaby Navababa vanotora mifananidzo nemavhidhiyo evaprinta vavo pachimonera, vachidzika masiraidhi, kana kupihwa bhodhoro reingi (kuzadza), mushandirapamwe wedu wakabata pamusoro pemamiriyoni makumi mapfumbamwe nematatu ekuratidzwa uye nespike mukutengesa.

Iyi mishandirapamwe yakanakira zvigadzirwa zvinoda kutambanudza vateereri vadzo kuita kuita kwakasarudzika. Kuwana waunovimba wechitatu bato kuti umiririre yako mhando kunogona kuve kwakasimba kwazvo kana waitwa mushe. Rangarira kubvumidza vako vaunobatirana navo vanopesvedzera rusununguko rwekugadzira kuti vataure nyaya nenzira dzinonyanya kubatana nevateereri vavo.

Munyika yeB2B, zvakakosha kuti ubatane neanokurudzira anoenderana nehunhu hwechiratidzo chako, kunyangwe kupfuura indasitiri. Iwe unoda kuti mukurumbira wemunhu iyeye uratidzike zvakanaka pane yako brand.

Chekupedzisira, kuti uwedzere yako ROI, tarisa pamhedzisiro uye kuwanikwa kweako akakodzera mutengi, kwete chete iyo nhamba yemaziso eziso. Zviratidzo zvakanaka, asi hazvibhadhare mihoro. Inotarisirwa kubatanidzwa uye kubatanidza kune yako akakodzera vateereri kuchaendesa chaiko vatengi mune yako yekutengesa fanera.

Angus ndiye Director weDevelopment yeNdarama Spiral Kushambadzira, iyo B2B tech yekushambadzira agency yakanangana neSawaS. Iye anoshanda pamwe chete we Studio CMO podcast uye akataura nezvezvikwata zvakaita seWalmart, Zvese Zvekudya, BMW, Coke, & Adobe. Anofarira Green Bay Packers fan uye nachos mudiwa.
Angus ndiye Director weDevelopment yeNdarama Spiral Kushambadzira, iyo B2B tech yekushambadzira agency yakanangana neSawaS. Iye anoshanda pamwe chete we Studio CMO podcast uye akataura nezvezvikwata zvakaita seWalmart, Zvese Zvekudya, BMW, Coke, & Adobe. Anofarira Green Bay Packers fan uye nachos mudiwa.

Jase Rodley, kanovemes.com: kubheja kwakanyanya kutevedzera nzira yepamutemo

Vanokanganisa vari kuchinja, nesu zvino nekuwedzera kuona varikubudirira zvakanyanya vava kumiririrwa nevakuru vezvipo zvetarenda, saka kana iwe uchida kutorwa zvakanyanyisa uye guarentee hauzorasike mumazana avo eDM ndingakurudzira kuti kubheja kwakanyanya kutevedzera nzira yepamutemo. Kubatsira kweizvi ndechekuti hauna mumwe munhu mupfungwa, vamiririri vanogona kunge vachimiririra vakawanda vanokurudzira, uye vachakwanisa kukufananidza iwe nemumwe munhu anokodzera brand yako uye ethos.

Jase Rodley, muvambi waJase Rodley
Jase Rodley, muvambi waJase Rodley

Jeremy Yeager L.m: Gadzira yako meseji nezve ivo uye nezvavanoda

Nzira yakanakisa yekusvikira kune anokurudzira Instagram ndiyo nzira imwechete iwe yaunofanirwa kusvika kune chero munhu. Gadzira meseji yako nezve ivo uye nezvavanoda. Kana tikatumira meseji inovaita kuti vanzwe kunge tisu vanoshaya vanodzoserwa. Vabatei sevowo munhu uye kwete nzira yekupedza. Nyora meseji yako nenzira inoratidza kuti zvakanakirei kuti vadyidzane newe uye zvakanyanya mukana wako wekuwana mhinduro

Jeremy Yeager L.
Jeremy Yeager L.

Marlee Stein, seoplus +: kuve wechokwadi uye pachena nezve maitiro acho sezvinobvira

Vanokurudzira vanobatsira kwazvo kumabhizinesi kusimudzira zvigadzirwa zvavo nemasevhisi, uye isu tine chokwadi chekuti maitiro aya haasi kufa chero nguva munguva pfupi.

Kana iwe uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge Izvo zvakakosha kuti ubate navo kuburikidza neruzivo rwapihwa pachinzvimbo chekutumira meseji kumaakaundi enhau maakaundi - ivo vanonyanya mukana wekupindura kune wehunyanzvi kubvunza nezve inokurumidza yakananga meseji, iyo inowanzorasika mubhokisi rebhokisi. Izvi zvinoenderana nekusimudzira kwehukama kusvika uye kuvepo, zvakadaro, sezvo izvi zvisingawanzo zvakadaro! Sanganisira ruzivo rwese rwakakosha mumessage nezve kudyidzana uye mabhenefiti, ruzivo rwako rwekuonana uye pekupedzisira, kambani / zvigadzirwa zvinongedzo. Kana maakaunzi avo achitarisirwa nemumwe munhu, ivo vanogona kutora ruzivo rwako kana kukuendesa iwe kune inokurudzira email email yekubatana.

Tevedza iwo marongero akafanana newawaizotumira email ipapo kwavari uye edza kuve wechokwadi uye pachena nezve maitiro acho sezvinobvira! Rangarira, iri ibasa ravo, uye kutaurirana zvisizvo nezve kupihwa uye kudyidzana kunogona kupa mukurumbira wakashata wechiratidzo chako uye zvinogona kudzosera kumashure.

Marlee Stein, Yemagariro Media Nyanzvi pa seoplus +
Marlee Stein, Yemagariro Media Nyanzvi pa seoplus +




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