Promo.com Review: Create Video Ads For Facebook [Free Trial]

Uri tikaita Facebook vaGiriyedhi kuitika? Achishamisika iyo Facebook vaGiriyedhi placements uchifanira kutaura?

telemarketers vanogona sei kuita zvikuru nezveizvi kuvaka ibudirire Facebook danidziro?

Achifumira Facebook Advertising kupedza

Facebook kuna kupedza yave iri kuwedzera kwemakore nokuda vanoverengeka zvinokosha:

1. Supply uye kudiwa

Kune Parizvino anopfuura mamiriyoni 6 vanoshambadzira on Facebook. Izvi anotaura vose kugoverwa uye vanoda kuti pakushambadzira.

2. Mwaka motokari

Panguva New Year Evha, kuwedzera kushambadza pamusoro platforms iri kunyanya kuoneka. Izvi kana telemarketers vakawanda nemwaka mabhizimisi vanopedza mari dzavo, izvo anoshandura kupinda dzakakwirira mari pagore kuti avo vedu vari kuzivisa gore rose. Asi kuti ndiye hunhu bhizimisi; kana tichida kuridza sandbox ichi, tinofanira kuva nechido kuchibhadhara.

3. Policy

Makore ose, kusanganisira muna 2020, apo paiva sarudzo dzemutungamiriri wenyika muUnited States, pane vanhu muguta ose, taura uye nyika vari kuenda kushandisa Facebook shambadzo. Musarudzo kuunganidza mari, uye kuchikuva vari kuenda kuipedzera pakutanga pamusoro inova Facebook.

4. Advertising mhando

Chimwe chikonzero murombo kuna mabasa ringava kuti, kuva akatendeseka, shambadzo dzenyu hadzizi zvakanaka chaizvo.

The algorithm Mibayiro vanoshambadzira avo kununura wakanaka aishandisa ruzivo nekuti kuti wacho chii Facebook uye Instagram vagara zvaitwa. Platforms vanoda kupa aishandisa ruzivo nekuti vanoshambadzira havasi vatengi vavo uye vanoshandisa vari. Vanoziva kuti kana nhamba vanoshandisa zvinoderedza, shambadzo muchagarawo kuderera, saka kuchikuva hunodzivirira aishandisa ruzivo zvodii.

Zvakawanda Zvakaitika izvi kuti platforms vanoda vanoshambadzira kusvika zvinhu zvakanaka pane zvakaipa pfungwa maonero. Ndokusaka pane zvakawanda saka kushambadza policies: kuti algorithm anoda kuratidza akakodzera shambadzo kurudyi vanhu. The zvakawanda unogona kushandisa kukanganiswa nezvaanogona Facebook muna mapikicha uye creatives, nani shambadzo yako ichava uye zvikuru zvichaita algorithm iwe mubayiro.

5. Hwangu Hwose mutengo

Kana tichigona zvimwe ngaaverenge ukoshi hwechokwadi mutengi, uye kwete mutengo chekuunganidza mutengi, kuti aigona tikwanise kuakunda zvimwe semadutu izvi.

Pose isu kumhanya chiziviso, ichi nhamba mutambo. Kana CPC wako kaviri kubva $ 4 $ 8, asi unoziva kuti mutengi ichi ane kukosha $ 50, munoziva izvi zvinongova nhamba. Kana vanhu havazivi nhamba dziri pabasa ravo, zvinhu kuwana here kutyisa. Zvinoita here kupindura mubvunzo, zvikuru bhajeti AD sei ndinofanira kupedza on Facebook shambadzo? Ndicho miriyoni dhora mubvunzo.

The mhinduro chaiyo pamubvunzo uyu wauya apo unoziva ako mutengi kutora mari dziri kana chii kukosha kwavo hwose mutengi ndizvo.

Mobile mano - kutanga

Unofanira kufunga Mobile mano kutanga paaisika shambadzo yako.

Mark Zuckerberg ichangobva akataura kuti Facebook kwakazara Mobile kuna kwemari kuri pamusoro 90%. Vanhu vari kuwana Facebook uye Instagram pamusoro namano avo kumboitika nhamba. Saka, maererano kushambadza, tinofanira kutanga kusika kushambadza yedu kukanganiswa Mobile namano.

Ad mufananidzo

Image kwagara kukosha kushambadza, asi hazvina kumbova kupfuura iye zvino, kunyanya pamusoro Mobile namano. Basa redu kuti vanoshandisa kurega uye vanoona shambadzo zvedu, uye kwete Mupumburu kuburikidza nayo pasina kunzwa.

Mwedzi mishomanana apfuura Facebook akazivisa kuti vaizova fananidza mufananidzo hukuru mhiri zvose AD placements, saka hatifaniri kuti kusika zvakasiyana siyana zvifananidzo. A 5: 4 reshiyo (kutwasuka; zvishoma akareba kupfuura rakafara) ndiyo mureza, asi mativi rinoshandawo chaizvo zvakanaka Mobile, kungava chifananidzo kana vhidhiyo.

Kureba AD

Apo Facebook kwezvipimo izvi mufananidzo hukuru, vakawedzera mufananidzo wedzeredzei. Izviwo, yave kwakaderedza nhamba mitsara pamusoro chifananidzo Mobile namano. Izvi zvinoreva uri nani ichitora vanhu afunge vari Mitsetse miviri yenyu vaGiriyedhi kopi yokutanga.

In Ad Manager, unogona kuona ose vaGiriyedhi kuita. Unogona gadzirisa nechitarisiko AD wako mumwe placement, izvo chaizvo. Unogona kunyange kugadzira Mobile uye pakombiyuta shanduro nayo. Vanewo ... ona zvakawanda pamusoro pakombiyuta, asi asati, iwe kuwana zvakawanda mitsetse pane ari Mobile App.

Achiisa chinyorwa

Musoro uye musoro wenyaya muchikamu pazasi mufananidzo kuoneka mune pakombiyuta uye Laptop zvokushambadzira, asi kwete pamusoro Mobile mano. Izvi zvinonzi nhau inosimbisa description, unomedurirwa pakombiyuta kushandisa chete.

Chii chaizvo inonakidza pamusoro Mobile shambadzo ndechokuti kana une chiito bhatani (se Dzidza More) rinogona kubviswa chikamu Musoro wako. Iva nechokwadi kuti vaone chii vaGiriyedhi wako vachatarira akafanana saka unogona kufungidzira chaizvo apo kuti Musoro arovererwe yakasvikawo.

Kazhinji kacho, shambadzo kushanda zvakanaka kana paine CTA (chiito bhatani) bhatani.

Kana iwe sarudza All Placements, hunobvumira Facebook kuratidza shambadzo yako kwose kwose, kunyange pamusoro Instagram.

Kana uri kushandisa placements zvose, tora Kutarira placement kuparadzirwa muna Ad Manager uye tarisa apo shambadzo yako vari kuratidza.

Video

Instagram Stories shambadzo zvechokwadi kwadziri. Kune inopa dzakawanda kudaro kunze uko, uye vanoshambadzira itsva kwazvo vachiri izvi placements, saka mari nyaya dziri kuderera.

Ads vanoonekwa pakati chipeto inhoroondo. A mureza Instagram Story vaGiriyedhi anotora mumasekonzi 15, asi unogona kuzviita somunhu caramel it AD, izvo zvinogona kusvika nhatu ukomba refu uye mumasekonzi 45 refu. 45 Video Your yechipiri inogona racherwa vhidhiyo 15 rechipiri kuti Facebook achaita, kana iwe unogona kuwana zvitsva nokusika ukomba siyana apo munhu achivaka pamusoro mumwe.

Kana iwe kumhanya Instagram Stories shambadzo, haufaniri kuva 10K vateveri kunotora Rova zvakasimba Up Rova zvakasimba chinhu. Asi zvinokosha kuratidza pamwe icon kuti inodzidzisa anogona kuenda peji basa kana chigadzirwa.

Mavhidhiyo Facebook Ads

Mashoko pamusoro kukosha kushandisa vhidhiyo pamusoro platforms akafanana Facebook kana Instagram haisi itsva. In yemberi isiri kure, Facebook uchanyatsotsunga Video-centric.

Chitsama mavhidhiyo kuti anoshandiswa mazuva ose pamusoro platforms dzakadai Facebook uye Instagram ari achidzedzereka. Sezvo vanoshambadzira, unofanira kushandisa nzira vanhu vanoda kudya kugutsikana. Tinofanira kuumba mavhidhiyo shambadzo kuti zvose isu vanotengesa, uye pafoni rokutanga.

Video chinguva

Zviongorore Video yenyu. Kureba vhidhiyo anoenderana zvauri uchigovera uye zvauri kuedza kuzadzisa pamwe vhidhiyo.

Unokwanisa kuita chiziviso pamusoro Instagram Stories uye nokuparura chete AD on Facebook Stories. Mune Instagram inosimbisa, mavhidhiyo shambadzo yaimbonzi achingopiwa mumasekonzi 60, kungofanana dzose vhidhiyo mafaira, asi ivo achangobva wakawedzera kuti kuna nguva kuti mumasekonzi 120.

Video nemashoko anotsanangura

Video shambadzo kazhinji Kutanga muted ekuteerera, saka unofanira kusika vhidhiyo kuti anobata pfungwa dzevanhu kana ekuteerera iri muted. Kana uri kutaura muvhidhiyo kana une voiceover, ipapo unofanira kuwedzera Subtitles kuitira kuti munhu kuona pasina ruzha vacharamba kuziva zviri kuitika.

Text kuti Video

Kutonga kuti vachiri mifananidzo vanofanira risina anopfuura 20% rugwaro shambadzo zvinoshandawo vataure rugwaro mavhidhiyo. Unogona kutora achiri mufananidzo uye wedzera vakagarwa rugwaro kuti amire ari Ribbon, asi rugwaro saizi inofanira kuva kupfuura 20% chifananidzo.

Video mhando

Uchiri kuda yepamusoro video, asi izvi mazuva iPhones vane zvinoshamisa Camera. Pakupedzisira, unogona kusika rudzi mavhidhiyo kuti vanhu vakajaira kuona organically pamusoro makwara avo.

Kapfumbamwe 10, vanhu chete dzinovabata dzeserura dzavo nokusika mavhidhiyo. Asi zvose gore vanhu vanonyanya kuda kuita zvishoma kuitira kuti vamire panze. Naizvozvo, makambani zvakakomba vari vakabhadhara vhidhiyo kugadzirwa nyanzvi.

Live Video

Unoponesa mhenyu Vhidhiyo kupinda shambadzo anoramba inoshanda chaizvo. Mhenyu vhidhiyo kazhinji refu, asi zvakare, unogona kutarisa dzakasiyana yakareba. Ungave uri kudirana kukurumidza karwizi pamwe mazano kana reserved, kana dzidziso kwemaminitsi 30, zvose mamota pasi chinangwa vhidhiyo. Chii chauri kuedza kuzadzisa uye nei muri kuzviita? Muri kutaura? Izvi vhidhiyo refu kunogona kuva kwakanaka remarketing vhidhiyo munhu anenge akatarira mumwe wenyu dzekare mavhidhiyo.

Facebook Campaign Budget Optimization

Campaign Budget Optimization (CBO) chinhu chitsva. Izvi zvataurwa kare. Asi Facebook akati zvino zvichava mureza nzira isu dzedu vaGiriyedhi zvemari kuti rutsigiro. Vanhu Akatya nekuti vakanga vasina kushandiswa ichi chinhu asi.

Tsika, mabhajeti akatsanangurwa pane ad set set level. Kana iwe uri kumhanyisa kutendeuka mushandirapamwe uye uine mashanu akasiyana ekutambisa emapoka emapoka mashanu akasiyana, uye iwe unoda kugovera bhajeti kune imwe chete ad set - mune ino kesi, $ 20. Saka, Shanu $ 20 / Zuva Ad Kits ye $ 100. Ndizvozvo munhu wese ave kuzviita kwenguva yakareba.

Kana yako yekushambadzira inowana maonero - iwe unogona kurongedza - iwe unobvisa zvisingaiti kushambadzira uye kuwedzera mabhesi ako ekushandisa kushambadzira kunoshanda. NaCbo, isu takatumira bhajeti remushandirapamwe, uye Facebook algorithm otomatiki otomatiki otomatiki shandisa uye kugovera zvakavakirwa pane iyo ad seti uye ad seti iri kuita zvakanaka.

Zvakanakisa, kana Ai ari kuita basa rayo, zvinofanirwa kuve nyore kune isu vedu vanokwanisa kushambadzira kushambadza. MunaSeptember, cbo yakava default budget optimization chishandiso chemunhu wese akatoishandisa. Facebook ichiri kutendera kuti uise yako ad set set bhajeti kunyangwe iwe uri kushandisa cbo.

Mubvunzo chaiwo pano ndewe, isu tinovimba neFacebook ad Algorithm kuita basa raimboita vanhu? Ai anodzidza, zvinoreva kuti zvinokwanisika kuti ichadzidza kururamisa kushambadzira zviri nani pane vanhu.

Kugadziriswa kuiswa

Paunosarudza zvese zvinoiswa paFacebook uye Instagram, zvinofungidzirwa kuti Algorithm ichawana yako inogona kutenga mutengi pane mhedzisiro ichave. Ndokunge, idzo nzvimbo dzinoshanda zvakanyanya uye dzichasarudzwa ne algorithm.

Zvimwe mumwe munhu anokuwana iwe mumangwanani, ipapo masikati ivo vachakuona muFacebook nhau chikafu, uye manheru vachatarisa nyaya. Iyo algorithm yakagadzirirwa kuwana uko vashandisi vako nevatengi vanobva pachikuva nenguva.

Optimizing zvirimo

Ai paFacebook iri kusvika padanho raunogona kungozvipa iwo musoro uye ichasarudza anokunda. Pachave nezuva apo tichazongoti, Heino midziyo yangu yese, Facebook; Enda unoshandisa mari yangu. Isu tiri padiki kune izvi kupfuura vanhu vanofunga, uye icho chinhu chakanaka.

Iwe unogona uchiri kuongorora akawanda mashoma ezvinyorwa zvako, kushambadzira, uye mifananidzo; gadzira akasiyana misiyu; uye ona kuti ndedzipi dzinoshanda zvakanaka. Asi pakupedzisira, Ai ichave yakanaka kwazvo zvekuti ichakurudzira sarudzo kwauri.

Ps.com

Nechirongwa ichi, iwe unogona kugadzira inokwezva vhidhiyo ads mumaminitsi.

Vanopfuura zviuru zvitatu mubairo-kuhwina vhidhiyo templates kunosanganisira vhidhiyo yezvinyorwa, kopi uye mimhanzi yezinesi. Mupepeti ari nyore anoita vhidhiyo kusikwa nekukurumidza uye nyore. Ruzivo harudi zvachose kune izvi.

Mibvunzo Inowanzo Bvunzwa

Chii chinonzi promo.com?

Iyi sevhisi ndeyekugadzira nyore nyore kugadzira kusimudzira vhidhiyo ads. Mhando dzakasiyana-siyana dzinowanikwa mukushandisa, neVhidhiyo zvinhu uye mimhanzi yezinesi. Iyo mukana ndeyekuti hapana ruzivo runodiwa marobhoti nechishandiswa.