10 Top Video Marketing Tools to Accelerate Your Business
Video marketing has become the new normal for brands trying to reach their target audience– from those newly-launched eCommerce businesses to blockchain game companies. With the advent of social media and digital video, marketers have shifted their focus from bulky paragraphs and still images to moving pictures.
Not only does video marketing help you stand out in the sea of today’s content but also allows you to convey your message in a more engaging way. The good thing about it is also accessible for businesses, regardless of their business size or budget.
You don’t have to invest in a professional video production agency to craft high-performing videos. Thanks to online video marketing tools available out there. We’ll break down some of them to help you find the best ones that you need.
#1. Filmora
Filmora is a video editing software that makes it easy to create and edit videos for your business. With Filmora, you can create professional-looking videos with ease. It comes with a wide range of features, including:
- A library of royalty-free music and sound effects
- Over 100 visual effects
- A wide range of video templates
- Export the video in HD, Full HD, and Ultra HD resolutions
Filmora is a great option for businesses that want to create high-quality videos without spending a lot of money.
#2. Animaker
If you want to make animated explainer videos, but you don't have solid design skills or a budget to hire professional teams, Animaker can help you out. It's a user-friendly platform that enables anyone to create high-quality animated videos.
There is a vast library that provides you with animated props, background settings, characters, and more. You can also use a pre-built template to create animated videos in a minute. Not to mention its simple-to-use drag-and-drop interface makes it easy to create videos without any prior experience.
#3. Camtasia
If you're in the SaaS industry, screencast videos are an excellent way to show off your product or features or simply make training videos.
Camtasia makes it easy to create high-quality screencast videos only with a few clicks. This tool comes with a wide range of features, including the ability to record your screen and webcam at the same time and HD, Full HD, and Ultra HD resolutions.
You can also use Camtasia to create demo videos, how-to videos, or training videos that require you to show your screen. All you need to do is to capture an area you want to show, allow or not to allow the mic input, and press record.
#4. Magisto
You need to create quick and attention-grabbing videos to stand out from the competition to stay relevant in today’s digital marketing sphere. Magisto can help you create stunning videos in minutes using your smartphone with its simple-to-use platform.
Magisto comes with a wide range of video templates that you can use to create product videos, brand videos, event videos, and more.
You can also add your own photos or videos to the platform and choose an editing style, then Magisto will edit them automatically into a professional-looking video using its AI.
#5. Renderforest
If you want to create videos with high-quality visuals, Renderforest can be a great option. It's an online video maker that enables you to create explainer videos, logos, mockups, intros & outros, promotional videos, product demo videos, and more.
Renderforest is well-known for its vast library of video templates. This video marketing tool offers over 800 customizable templates the user can use. You can also use Renderforest to create custom videos from scratch using its simple drag-and-drop interface.
#6. StreamYard
If you want to create live-streaming videos, StreamYard is a great tool. It's a web-based platform that enables you to live stream on multiple platforms simultaneously, including YouTube, Facebook Live, LinkedIn Live, and Twitter.
StreamYard comes with a wide range of features, including inviting guests to your live stream, overlay graphics, and custom branding. You don't need to download or install anything to use StreamYard. All you need is a computer with a webcam and an internet connection.
#7. Fastreel
If you're looking for a tool to create Explaindio-style videos, Fastreel can be a great option. It's an all-in-one video maker that's popular for its wide range of features and ease of use.
With its drag-and-drop editor and templates, you can create high-quality videos with ease. And, it allows you to look at your video in real-time while creating a video. It’s powerful video marketing software designed for businesses of all sizes.
Another good thing about FastReel is that it’s subscription-based, which means you pay a fixed amount every month to avail of the services. It’s one of the best video marketing tools that help you create custom videos and pre-made templates, and also allows you to create videos for social media.
#8. Wistia
Wistia is marketing software for video marketing. It allows you to embed videos on your website and also has built-in analytics to help you track your video’s performance. It's one of the best video marketing tools for businesses as it is made for marketers.
It helps you manage, track, and analyze your video analytics. It also supports high-quality video upload and also allows you to customize your video’s look.
It also enables you to embed your video on your website and comes with integrations with social media like Facebook and YouTube.
You can track your video’s performance with the help of Wistia’s analytics dashboards. It also allows you to create custom video players, so you can give your video’s a unique look.
#9. Canva
Canva is a great online marketing tool for creating visuals. It’s a popular online tool for designers that also doubles as a great video marketing tool.
Canva is a web-based application that allows you to create a range of images, like presentation videos, video thumbnails, YouTube banners, and other social media graphics. It’s a great utility for both marketers and designers and allows you to create visual content with ease.
It has features like graphic templates and easy drag-and-drop functionality, which makes designing for marketers easy. No design skills are required. Canva also offers integrations with other software and social media platforms to help your visuals stand out.
#10. TubeBuddy
TubeBuddy is a video marketing software that allows you to manage and track your YouTube video content. If you use YouTube as your video marketing channel, then TubeBuddy is essential for you.
It has a plethora of features like scheduling and publishing your video content, finding your most engaging videos, and also tracking your video’s performance. It’s a great video marketing tool for both marketers and creators to manage their videos.
It shows you data related to your audience and helps you understand them better. This allows you to create better video content in the future.
Conclusion
Video marketing is the future of marketing, and it’s something every business owner should be doing. However, not all brands know where to start when it comes to creating videos or which video marketing tools to use. Those tools we mentioned above help you find the best video marketing tools for your business.
While there are no one-size-fits-all solutions, the key is to try out a few video marketing tools and see which ones work best for you and your team. Experiment and find the right tool for your business
