Website Content Media Network Earnings Report: July vs. June

Website Content Media Network Earnings Report: July vs. June

In this updated report, we shed light on the earnings trajectory of the website content media network through display advertisement, juxtaposing July's figures against those from June. We'll delve deeper into the shifts in EPMV and the overarching earnings, spotlighting the pivotal role of various ad partners in shaping these results.

EPMV and Earnings Comparison:

July witnessed a noticeable decrease in EPMV, with the figure dropping to $5.84 from $6.40 in June. This change demonstrates the dynamic nature of online ad revenues and the impact of various market factors. Furthermore, earnings experienced a decline from $1,041.58 in June to $868.42 in July, underscoring a challenging period in overall revenue.

The reported decrease in ad rates for 2023, mentioned previously, might be a contributing factor. Adapting to these fluctuations is crucial, and publishers need to remain agile in their strategies to counteract such trends.

Breakdown of Ad Partner Earnings:

The role of individual ad partners in generating revenues remains a central focus. In July, Ezoic ad partners generated $662.62 in earnings. This figure, while down from June, still emphasizes the importance of this partner. AdSense mediation followed with earnings of $62.22, marking a decline. Lastly, premium ad partners brought in $143.58, slightly less than the previous month but still contributing significantly to the total.

Analysis and Implications:

A decline in both EPMV and overall earnings for July compared to June requires comprehensive analysis. Factors such as seasonal shifts, advertiser demand variations, or audience behaviors might play a role. A strategic reassessment is recommended to address these challenges.

For a deeper understanding of our performance in July, we need to delve into several key areas:

Trend Analysis:

Our ongoing observation of EPMV and earnings across multiple months is invaluable. This allows us to identify emerging patterns or shifts that could influence our future revenue generation strategies.

EPMV Decline:

The significant drop from $6.40 in June to $5.84 in July warrants a detailed evaluation. We should investigate whether a specific period within July saw pronounced shifts in EPMV.

Revenue Composition:

Our total revenue figure is just one piece of the puzzle; understanding its composition is equally vital. We need to closely monitor how each ad partner contributes, ensuring we capitalize on every opportunity.

Audience Segmentation:

Revenue doesn't come from nowhere. By examining how different audience segments drive our revenue, we can discover new optimization opportunities and adjust our content and ad strategies accordingly.

Ad Placement and Performance:

The efficacy of our ads is heavily influenced by their placement. Regular evaluations based on placements can lead to insights that drive better ad results. This ensures that our ads achieve the maximum impact.

User Behavior:

Optimize your site

Increase ad revenue 50-250% with Ezoic. A Google Certified Publishing Partner.

Maximize revenue

Increase ad revenue 50-250% with Ezoic. A Google Certified Publishing Partner.

The way users interact with our site offers crucial insights. By monitoring user metrics, we can gain a clearer picture of content and ad engagement, refining our strategies to further enhance the user experience and, in turn, our revenue.

Geographic Performance:

With our global reach, a broad view isn't enough. Breaking down performance metrics by region or country provides a more granulated understanding of how different audiences engage with our content and ads.

Ad Partner Performance:

Partnerships are key. Gaining a profound understanding of each ad partner's strengths and weaknesses helps us refine our collaboration strategies, ensuring we optimize our revenue streams.

Plans for August: Expand, Educate, and Engage

August promises to be an ambitious month for us. As we continually seek to enhance our offerings and engage our audience, our primary focus will be on content related to our online courses.

Course Creation for Udemy:

We are in the process of developing a presentation for recording two courses that will soon be launched on Udemy and complete our course offering. These courses, titled Mastering Digital Finance: A Comprehensive Guide and Website Creation for Beginners, are designed to provide in-depth knowledge and actionable steps for our audience. With visually appealing slides, real-world examples, and engaging narratives, we aim to create courses that stand out in the vast Udemy marketplace.

Ebook Generation:

Beyond the video courses, we recognize the value of providing written resources. Using graphics from our course presentations, we'll be creating comprehensive ebooks that will serve as supplementary material. These ebooks will not only enhance the learning experience for our Udemy students but also cater to those who prefer reading over watching videos.

Content Expansion with Articles:

To further augment our course offerings and drive organic traffic, we plan to craft articles related to each slide of our presentations. By dissecting each topic and providing in-depth articles, we hope to cater to those looking for bite-sized information or a deeper dive into specific subjects. Whether it's breaking down complex digital finance concepts or offering step-by-step guidance on website creation, our articles will be curated with both beginners and advanced users in mind.

By centering our content strategy around our courses, we aim to provide a holistic learning experience. August is set to be a month of growth, expansion, and most importantly, education. Our vision is to establish ourselves not just as content providers but as a trusted educational resource in the digital realm.


The digital ad landscape is inherently volatile. July's downturn compared to June highlights the necessity of diversification and continuous strategy refinement. By keeping a finger on the pulse of ad metrics, website owners can navigate challenges and optimize for success.

Frequently Asked Questions

What role does environmental awareness play in the differences in earnings between July and June, and how can this be optimized?
Environmental awareness can play a significant role in earnings differences by attracting advertisers focused on sustainability, which can lead to better audience engagement and higher ad performance, as seen in the July vs. June reports.

Yoann Bierling
About the author - Yoann Bierling
Yoann Bierling is a Web Publishing & Digital Consulting professional, making a global impact through expertise and innovation in technologies. Passionate about empowering individuals and organizations to thrive in the digital age, he is driven to deliver exceptional results and drive growth through educational content creation.

Optimize your site

Increase ad revenue 50-250% with Ezoic. A Google Certified Publishing Partner.

Maximize revenue

Increase ad revenue 50-250% with Ezoic. A Google Certified Publishing Partner.

Comments (0)

Leave a comment