Website adaptation for mobile devices

Today, every website must be adapted to mobile devices. Since mobile traffic is growing every day and the audience is using mobile gadgets more and more, therefore Google has priority on the mobile index. And if your site is not adaptive for mobile devices, then you can lose most of the traffic and, most importantly, the audience. Therefore, when creating a site, think about how to make a practical and enjoyable mobile version.

Mobile version of the site

Mobіle versіon of the sіte іs how the user sees your sіte from a mobіle devіce. Today, most of the traffic on the Internet comes from mobile devices. Therefore, it is logical that in order to increase your audience, there should be an attractive and catchy mobile version of the site.

The important thing is that an unoptimized mobile version or lack of it reduces the position of your site in search results. It is also important to note that today the search engine indexes primarily the mobile version and, based on this information, determines the position of the site in the search results. This needs to be done for the majority of the audience that uses mobile gadgets more often.

Ways to adapt the site for mobile devices

In order for the site to occupy top positions in the search engine, the potential audience did not leave it without taking any action, but turned into loyal customers, and the site needs to be optimized for mobile. There are two main ways to make a website mobile friendly. For this, either the use of adaptive design, or the creation of a separate mobile version of the site on a subdomain, is suitable.

If the site was initially designed with adaptive design, then, regardless of which device the user came from, the site will be displayed correctly. With adaptive design, any image, block, font size automatically adjusts to the size of the user's screen, which is achieved through CSS.

The advantage of responsive design is that you don't have to create two separate layouts. With responsive design, one layout is enough to automatically adjust to any screen size. Google loves responsive sites because responsive sites are crawled faster by search robots and pages are indexed more accurately. A single URL is also more user-friendly. Such sites do not need redirects, and this reduces loading time. Responsive sites don't have the typical errors that mobile sites do.

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And the development of a separate mobile version of the site is more complex and multi-stage, but has many advantages for sites with a wide range. Also, this option will be more convenient for those who already have a desktop site, since only the mobile version will have to be finalized. In order to show Google that this is not duplicate content, but a mobile version of the site, you need to use special meta tags rel=alternative and rel=canonical. Also, if you decide to start a separate mobile site, be prepared to do twice as much work - changes to the mobile version of the site are made regardless of its desktop version. Search engine optimization and content management also happen separately.

The main advantage of the mobile version of the site is the high loading speed of the site. Since unnecessary functionality and elements are not transferred from the desktop version to the mobile version, this reduces the load and increases the download speed. And the latter has a positive effect on SEO positions.

Don't forget about adaptation

Adapting a website for mobile devices is very important, as this will not only increase the site’s ranking in search results, but also improve the experience and loyalty of users who will gladly return to you again and again, as well as recommend your content to friends and acquaintances. .

It's simple, sites adapted for mobile devices have an advantage in search results. The simpler the site is made, the easier it is to find the necessary information on it, thereby forming a large potential audience. Search engines follow the same principle. So don't forget to adapt.