Site page optimization

A set of actions on the site in order to improve the visibility of the site in search engines by internally optimizing the site for keywords for further monetization of traffic from search engines is the essence of site optimization.

The essence and purpose of website optimization

Website optimization is a set of certain methods that allow you to bring your site to a leading position in search engine results and get ahead of competitors. Most users use Google systems to find the answer to a question of interest. The entered query is analyzed by the search engine, giving pages with answers as close to the context as possible. But there are certain tricks that allow you to occupy ranking positions - this is website optimization or SEO for Search Engine Optimization. This is very important as every day the competition becomes more and more.

In order to distinguish your site from competitors, you need to do search engine optimization of the site. It is able to give the site the desired characteristics, and can help search engines understand your site perfectly. As a result, the site is displayed on the first positions of the search.

Types of page optimization

Search engine optimization of website pages is divided into two main categories: internal optimization and external optimization.

Internal optimization involves working with the site structure, and can mostly %%be performed for free%%. The purpose of such optimization is to make it convenient and intuitive for the audience, a structure without order will not please users. Since it should help in finding the necessary information.

Internal optimization is necessary for the site to improve its work, to increase the position of the resource in the search results.

The increase in the link mass, namely: getting links to the site from other web resources is external optimization.

Search engines are tough on viral links, so finding a good linking site today is a difficult job. It is links from trusted sites that can give a good result for your traffic.

External optimization allows you to create a list of high-quality sites. In the course of the work, the texts of links are developed, considered as a whole, and only after that the links are placed.

Search Engine Optimization methods

There are three main methods of SEO, which depend on the methods of this activity: white, gray and black.

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Each of these methods involves the use of a number of techniques and techniques that affect the work of search robots.

White SEO. Promotion and improvement of the site using officially approved effective methods of promotion. Many tools directly affect search algorithms without breaking them. There are no forbidden methods in this optimization.

Gray SEO uses methods that are not officially prohibited, but they are often regarded by search robots as an unnatural, deliberate overestimation of popularity. Often, search engines block sites that use such methods.

Black optimization includes methods that absolutely do not comply with the rules of search engines. It is very easy for such a resource to fall under the filters and sanctions of the systems.

Information about allowed promotion methods is presented today in the public domain, you can check it in the Google Help Center - Google Search Console.

Advice on optimization

For internal optimization before promoting the site, you need to do a huge amount of work. Every little thing when optimizing a site can affect its position and your final result.

When optimizing the pages of your site, you will have to use dozens of different services and tools. It is strictly forbidden to promote an unoptimized site with links.