Signs of Working And Not Working Text Content



Many market professionals call content marketing the hero of all time. However, not everyone realizes that the strategy's key tool, content, does not always produce the desired effects.

In today's Internet marketing, creating text‌ to fill a section with meaningful content that does not impact the audience is one of the most pointless things in the world. In an era when information noise is multiplying, there will inevitably be a growing saturation of all kinds of content, and this latter must be not just good, but damn good. It will take a leap of faith to create it.

It's easier to explain why you don't like the text than to say why it touched you. It's usually easier to explain a copywriter's mistakes than it is to explain the mechanics of writing a brilliant piece. A good text is a thing in itself; the magic of its creation is not explained by anything other than the author's intellectual and mental effort. That is why, before we attempt to define the mechanics of constructing working content, we'll list the signs of the non-working content.

Some clear signs of bad content

Duplication of the replicated.

Imagine that you are reading a text on the website of a travel agency about last minute tours to Greece. You find in the text absolutely everything that you have already met many times in other texts: descriptions of Greece's history and attractions, its great cuisine, and the peaceful Mediterranean Sea. The author gathered similar material on the Internet and did not even bother to put it in an original way. He simply rewrote what had already been saying many times before. He created a text that is of little or no value to the general public.

Lack of a clear main idea.

One article - one thought. This rule should be unbreakable. The audience does not like the heap of meanings, ambiguity, it does not like not to understand the position of the author. The absence of the main, clearly expressed idea confuses the reader.

The text starts with a stamp.

Bad articles often begin with the words: It's no secret that ..., Everyone knows that ..., The history (of the subject of the article) has its roots ..., There is an opinion that ..., etc.

Shallow immersion in the subject.

In this case, if the author is unfamiliar with the subject, he may make two common mistakes:

  • 1) smearing trivial, already well-known facts throughout the text, diluting them with watery digressions (if the subject is uncomplicated);
  • 2) if the subject involves topics about which one cannot write without proper training (e.g., video surveillance systems, financial planning, etc.), the author may distort facts and draw false conclusions.

Failure to meet the expectations of the target audience.

If your target audience is beginner traders learning forex, don't write in a bird's-eye language that only professional players can understand. Make sure your audience understands phrases like volatility smile, outstrike, and depreciation, or better yet, explain them in the text.

For sale.

Many people associate sales text with a motivational call to action, but since everyone is talking about how important sales texts are, you decide that they must be effective, and you begin spamming your blog with action-motivating, blatantly promotional texts. They replace logic and persuasiveness with an active call to action and an exclamatory tone. Do you see why this doesn't work?

The audience is tired of imposition since it doesn't work. The purpose of the text‌ in content marketing is to indirectly affect sales growth, among other things. However, only content that inspires people's trust can accomplish this. And for that, you'll need persuasion, facts, and the right interpretation of those facts. A sales text, from this perspective, is the total opposite of what most people imagine it to be. You can't sell anything to a modern audience using sales tactics, active calls to action, or exclamation points.

What's working?

We have listed the main signs of ineffective texts. We should have assumed that the signs of good content are something completely opposite. That is:

  • Interesting idea (sometimes unexpected, even paradoxical);
  • A clear main idea;
  • A deep dive into the subject;
  • The text is interesting from the very first sentence;
  • Compliance with the expectations of the target audience (its interest in the text);
  • Persuasiveness.

However, the evidence to the contrary does not work here. This is not mathematics. That is, even if a blog's content does not contain a single sign of bad texts, it will not automatically mean that the texts are good. Such is the paradox.

The only proven way to determine whether a text is good or bad is to read it and then ask yourself, Do I want to think about what I've read? Will you reflect on the information you have learned for some more time? Was it beneficial to you to read the text? If you answered yes, then the text resonated with you. A bad text will not leave an impression. You put it away and don't think about it again. The best ones make you think. The irresistible ones evoke emotions. It is effective if the text causes you to think and feel.

Every person has the ability to write at least one outstanding text in his lifetime, on a subject that he is passionate about. And it makes no difference how many mistakes he makes in his article. His text will be read with interest if he delivers unexpected ideas that no one else has thought before, and if he is passionate about his subject. If a person wants to publish his article, then experts who offer the help write my paper‌ service will help to correct the mistakes, as well as give useful advice on writing good texts.

From all this, we can conclude that the text can potentially cause a response only if the author has a sincere interest in the topic and a desire to share information and ideas with people. But only potentially, because there are many ways for creating bad text. But you cannot create a single good text by a recipe: it is impossible to think according to a template, you either think or repeat common maxims.

So smoothly, we finally came to an important thought: a copywriter must be a deep thinker. In the team that works on the content marketing strategy, he must be one of the most thoughtful, out-of-the-box thinkers. Because a copywriter in his work does not do repetitive mechanical actions, what is called routine. He is always absorbed in a thoughtful activity.

It's not easy to put the appropriate words in the right order. If you're going to follow the content marketing way, you'll have to do it.






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