How Much Money Can You Make With a Podcast?



If you are reading this article you are probably wondering the same thing as many of us are when it comes to figuring out how much money can I make with a podcast. As with any business, there is always a learning curve to the new venture that you embark on but if you plan your campaign correctly you can make a lot of money from your podcast business.

Here are some tips to help you get started on your journey to making a living from podcasts.

Know Your Numbers

Do you want to successfully get your podcast show off the ground and beat the competition? Assuming that you do, you'll have to understand the marketplace and the statistics that drive it. In 2019 alone, there were around 750,000 active podcasts. Do you think you can stand out from the crowd?

2020 Podcast Stats & Facts (New Research From Apr 2020) - Podcasts Insights

It's important that you stay active with your online show, as you'll also be competing with the numerous shows that have remained active but are still available to download. According to Variety, there are an estimated two million podcasts that Google has registered. Work hard and you'll be able to stay out of that pool.

Google Indexing Content of 2 Million Podcasts, Lets Users Stream Directly From Search Pages - Variety

With the United States having the most podcast viewers, consider this a great target market for a specific niche. From research by Edison Research, 197 million Americans at least know about podcasts. Being over half the country, this means that there is even more potential growth for revenue.

the podcast consumer tracking report - Edison Research

Also, if you understand different languages and cultures you can reach out to different audiences. There are 30 million podcast episodes in over 100 languages, according to Music Oomph. To reach as many people as possible, you can transcribe your podcast in various languages. This can be done in article form or through a video.

Podcast Statistics (2020) – [Infographic] - Music Oomph

Online Podcast Business

If you want to make a living off your podcasting business you have to learn to create traffic to your podcast. There are various methods you can use to get people to come to your podcast and start listening. Some ways you can try are free download offers, giveaways, etc. You should also consider using social bookmarking sites and other sites to market your podcast.

Once you have your podcast listeners subscribed to your RSS feeds you need to find ways to attract new listeners. One way to do that is to post comments on blogs related to your podcast topics, send out e-newsletters to people who subscribe to your feed, and generally spread the word about your podcast on social networks.

A big mistake that people make with their podcast businesses is to focus their efforts on attracting people to your podcast, but fail to give your podcast an identity of its own. It needs a website or blog and other information that lets people know what you do, why your podcast is unique, etc.


This is actually called Search Engine Optimization‌ or SEO, and applying the best International SEO Best Practices‌ is the best way to ensure that your podcast will be visible and reach its potential listenership.

Next Level Entrepreneur

While making money online can seem like a full-time job it isn't and once you have a solid foundation you will see a lot of recurring income coming in. The key to having a long term profitable business like this is to put in the time to promote and grow it as well as you would any business offline.

The key to successfully running your podcast is to remember that once you figure out How Much Money Can You Make With a Podcast you will have to spend the time to grow and expand your business as much as possible. If you take these steps, you can be sure that you will eventually make a lot of money with your podcast business.

If you make money online, it's because you have a passion for your business and have taken the time to grow it. As long as you're passionate about your business and putting the time and effort into growing it you will succeed. The biggest key is to remember that this is going to take a lot of hard work on your part to make it a success.

Closing Comments

Just like in any online business you will have to work hard to make it successful. The only difference is that in an online business you aren't working at a brick and mortar company but rather in your own home. You can spend more time working on the podcast, and not having to answer questions from potential customers.

Remember that in any type of business it takes time to build your network of followers and customers, both new and returning. This is something that you want to consider when trying to figure out how much money can you make with a podcast, as How Much Money Does a Podcast Make‌ depends on many factors.



International Business Consulting
About the author - International Business Consulting
Yoann is an International Business Consultant, facilitator and coordinator. He worked more than 10 years in global business, supply chain, financial, SAP ERP projects, Web and SEO optimization for various industries, such as logistics, cosmetics, consumer goods, beauty care, or fashion, in more than 30 countries around the globe.
 


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