Website Content Media Network Earnings Report: December vs. November

EPMV and Earnings Comparison:

December saw a slight decrease in EPMV to $7.04, compared to November's $7.13 EPMV. Despite the high holiday season which typically boosts advertising rates, this minor drop suggests other influencing factors at play. The overall earnings for December also witnessed a decrease, coming in at $613.02 compared to November’s $801.38. This reduction aligns with a decrease in website visits, which fell from 112,340 in November to 87,034 in December, indicating a direct impact on ad revenue generation.

Breakdown of Ad Partner Earnings:

The earnings distribution among ad partners in December continued to underscore the importance of a diversified approach:

• Ezoic led with contributions amounting to $463.33.
  
• AdSense mediation followed, contributing $36.31.
  
• Premium ad partners finally with $113.38.
  

The spread highlights the steady performance across different advertising streams.

December's Focus: Expanding Travel Content and Affiliate Partnerships

We intensified our travel-related content, integrating videos and reviews from our November trips to the Philippines, Thailand, and Bali. This content aimed to provide rich, engaging experiences to our audience.

A significant development was promoting our affiliate partner, SafetyWing, through dedicated content. This partnership aligns with our travel theme, offering relevant services to our audience and opening additional revenue streams, such as the article Unfortunate Trips Problems: Experiences And How To Properly Prepare For The Unexpected.

Addressing the Drop in Traffic in December

In December, we observed a significant drop in website visits, declining from 112,340 in November to 87,034. This reduction in traffic directly impacted our ad revenue, as evidenced by the overall earnings decrease. Understanding and addressing this drop is crucial for our strategy moving forward.

Possible Reasons for Traffic Decline:

• Seasonal Variations: December is a month filled with holidays and festivities. Many users might be less active online or more focused on specific holiday-related content, which may not align with our current offerings.
• Changing User Behavior: As the year ends, user priorities and online search behaviors may shift, possibly affecting traffic to our site.
• Competitive Landscape: The holiday season often sees a surge in online content across all sectors. Increased competition could have diverted potential traffic.

Strategies to Counteract Traffic Decline:

• Seasonal Content Adaptation: To align with user interests, we can create and promote content that resonates with the seasonal activities and interests of our audience. This could include holiday-themed articles or year-end reviews related to travel and finance.
• SEO and Keyword Optimization: We should review and optimize our SEO strategies, ensuring our content ranks well for relevant search queries. This might include updating existing content with trending keywords and topics.
• Engaging Social Media Campaigns: Leveraging social media to promote our content can help attract a broader audience. Creative campaigns and interactive content can draw more visitors to our site.
• Email Marketing: Utilizing Email Marketing to engage our existing audience can help maintain and even increase traffic. Sharing insightful newsletters and exclusive content can encourage repeat visits.
• Collaborations and Guest Posts: Collaborating with other websites or influencers in our niche can open avenues for new traffic sources. Guest posts and partnerships can help reach new audiences.
• Analyzing User Data: A thorough analysis of user data from this period can provide insights into why the drop occurred. Understanding user behavior, source of traffic, and engagement levels can inform our content and marketing strategy.

A drop in traffic is not uncommon and can be influenced by various external factors. By adopting a proactive approach and implementing targeted strategies, we can aim to not only recover the lost traffic but also expand our reach. As we move forward, our focus will be on adapting to these challenges, continually optimizing our content and marketing efforts, and exploring new avenues for audience engagement.

Plans for January:

New Service Offering in France:

We plan to launch a dedicated offering focusing on our workforce solutions in France, particularly welders and scaffolders. This will be complemented by a comprehensive social media campaign to maximize reach and engagement.

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Our set of social media is called Expert Welding Solutions at Your Fingertips in France and around – Quality and Reliability Assured and we plan on using the opportunity to get sales commissions outside of the fully digital world, leveraging the possibility to get real-life contacts in a professional environment.

This is an opportunity to try different kind os sales, and to generally expand our portfolio of income sources.

Website FAQs Update:

An ambitious project to enhance our website's user experience is underway. We aim to update our FAQs by adding relevant Q&A to each article. Due to the vast number of published articles, we will initially target several hundred for this update.

Focus on Affiliate Sales:

We plan to increase our content production around affiliate sales, focusing on financial services such as multi-currency accounts and transparent, low-fee money transfer services offered by Revolut and Wise (such as our article Navigating ATM Fees in Thailand: A Guide for New Arrivals). This includes creating more videos and articles to effectively promote these services.

Conclusion:

December's report reflects the ebb and flow typical in the digital advertising space, particularly in the context of fluctuating website traffic. Our proactive content strategy and diversification in ad partnerships have helped us navigate these changes. As we step into the new year, our focus will be on expanding service offerings, enhancing user experience, and leveraging affiliate partnerships to continue our growth trajectory.