Instagram Product Promotions: 8 Great Strategies to Try



With over 1.61 billion people in advertising audience, Instagram is a hot advertising platform that every digital marketer wants to tap into. But the thing is, advertising on Instagram isn't as easy as it seems. Many advertisers fail to establish effective ad campaigns on this platform because they don't work out the right strategies.

Setting up an Instagram Account for Product Promotions

First things first, before you can get started with Instagram marketing, you will need an active Instagram Business account. An Instagram Creator account can also work.

Step 1: Download the Instagram app

For iOS users, find the app on the app store for iPhone‌.

If you're using Android, check the Instagram app and download it from the Google Play store‌.

Step 2: Sign up

If you're using iOS, tap on 'Create New Account' If you're using an Android device, tap on 'Sign up and then choose your phone number or email. Tap 'Next' and create a username that resonates with your brand and a unique password. Wrap all that with filling out your profile information.

Step 3: Switch to a business account

Navigate to your profile area and then tap the hamburger icon. It should be located on the top right section of your app. Tap 'Settings', choose 'Account' and then, select the tab labeled 'Switch to professional account' and then select 'Business' to complete the process.

Now, you probably want to know the best ways to boost your post without breaking any Instagram rules after setting up your account. These strategies should help you achieve that;

1. Use Relevant Hashtags

Hashtags are a great way to expand your reach and get yourself noticed by new users. However, many marketers make the mistake of adding tons of hashtags to their posts, thinking that more is better.

On the contrary, adding unnecessary hashtags will harm your image and degrade its quality. So, it's important to use relevant hashtags specific to your products or campaign. And don't forget to check out trending tags for ideas on new categories you might be able to tap into.

Also, keep your hashtags short and sweet; it's better to use three or four tags that are relevant to your brand than to overcrowd them with dozens of irrelevant ones.

2. Ask Influencers for Product Mentions

If you're willing to shell out some cash—just like you’d do when enlisting the services of College Paper‌.

Writers from reliable agencies like Superiorpapers‌, there's another way you can get Instagram users' attention—with the help of an influencer. An influencer will include a mention of your business in their post if you pay them.

This may seem like a costly move, but it helps if you know how to negotiate with these influencers. Many brands offer $5 per shoutout on their products or services—and this price is negotiable depending on the popularity of the person who's doing the post. However, don't expect influencers to promote anything for less than $50—they're so popular because they have a loyal following.

3. Run Contests or Giveaways

If you want to increase your follower base, running a contest or giveaway is another great way. Contests are fun and engaging—and the more people learn about them, the more likely they are to join your campaign.

But keep in mind that you should choose an appropriate prize for this type of promotion because even though it helps gain attention, running a contest with low prizes won't attract as many users as one with high-value prizes would. Plus, make sure your terms and conditions are clear before announcing your contests.

4. Take Advantage of Instagram Reels

Taking advantage of Instagram's reels is a good way to promote your products without going through the trouble of spending money. You can use this feature to upload multiple photos and videos, which will run as a slideshow on your profile page.

Just remember that you don't have much control over who sees these posts because they're public by default—so make sure you only upload images and videos that are relevant to your brand.

5. Sponsor a Post

Sponsoring a post is a great way to expand your reach and attract new users with minimal effort. It's very similar to influencer marketing; however, it differs in the sense that you're sponsoring an already-popular user (like an Instagram celebrity) rather than hiring one.

You'll want to find someone who regularly includes affiliate links or promotes products for brands in their posts—and then reach out to them about sponsorship opportunities. Keep in mind that this person has to be at least 10k followers strong because they need enough people looking at their page for it to be worthwhile for them—and profitable for you.

6. Give your Posts Walking Traffic

If you want to get even more eyes on your products without breaking the bank, give them walking traffic! It's a relatively low-cost strategy that can yield high returns for brands.

You might be wondering how exactly you're supposed to do this—and the answer is simple: post photos and videos of yourself using or wearing your merchandise in different locations. The best part about this strategy is that it doesn't matter where you go because any public place will suffice as long as people see you with your products.

7. Collaborate with Other Brands

Collaborating with other brands for product promotions is a great way to increase awareness while testing out new ideas at the same time. Plus, it helps simplify the process by letting you share the responsibility of planning and organizing with other brands.

The first thing you'll need to do to kick-start this kind of collaboration is to find a brand that aligns well with your. After that, develop a strong marketing plan for both your companies. Then you can put them into action by starting up an email or social media conversation and discussing how things will work moving forward.

8. Use Interactive Posts

Interactive posts are another great way to attract new users without spending much money on ads and sponsored posts. This strategy allows brands to interact with their followers in real-time—which results in more engagement than traditional promotional strategies like sending out newsletters or setting up contests and giveaways because users feel as though they're the ones controlling the conversation.

Here are some examples of how you can use interactive posts to promote your brand's products:

  • Ask questions or let your followers submit answers for contests or giveaways
  • Create polls to gauge market interest in certain items
  • Ask them to tag friends who would be interested in your products

Final Thoughts

If you’ve been wondering how to make college easy‌, and have settled on a side hustle, using Instagram's product-promotion features is a great way to attract new followers and increase brand awareness without having to spend much money. However, it should be noted that you can't expect these strategies to work immediately—or even within the first few weeks of trying them. If you want your company's Instagram pages to see success, then you'll have to put in the effort and remain patient.






Comments (0)

Leave a comment