Facebook Page: How To Change To Increase Sales?



The Facebook social network is an effective way to promote your business online. There are several nuances that will help promote your page among competitors.

Many people underestimate the real power of social media. In addition to communicating with friends, this platform can be used as an effective sales tool. It's important to change your page correctly to get the most out of it.

How to change Facebook page for clear optimization?

Facebook page how to change it to customize it for your business - this question is asked not only for the sake of subscribers, popular bloggers. Social networks are an effective platform for bringing your product / service to the international level. Especially when it comes to Facebook.

How to optimize your Facebook page?

Everyone knows  about SEO ‌  optimization of Internet sites, but they rarely talk about increasing the organic visibility of a page on a social network. According to statistics, at the moment there are more than 60 million active business pages on Facebook. The competition is so great that without proper page optimization, it will be problematic to achieve the main goal of any business - large and stable profits.

In addition, it is worth recalling that the Facebook algorithm itself lowers the issue of pages, so their owners must necessarily engage in SEO so that the page stands out not only among others, but also be visible to search engines.

What needs to be changed for a business to be successful?

How to change your Facebook page to make your business profitable and grow constantly? It is necessary to take an integrated approach and use several methods that help in the competition and give the opportunity to declare yourself.

Nomen est omen

The correct selection of the name must necessarily be accompanied by the introduction of key queries. But it's important not to get too carried away with this, forgetting about readability. To cram the maximum number of keywords will scare off not only a potential subscriber / buyer, but also the internal algorithms of the social network.

It is necessary to carefully choose a name with a key query and a tail. Don't use the wrong letters or strange symbols in the hope of standing out. Facebook will not help to stand out in this case, and subscribers are unlikely to pay attention, puzzling over the name.

Keywords in content

Keys need to be distributed not only in the title, but also in all sections of the page, without overspam:

  • Updates;
  • About company;
  • Notes;
  • Photo captions;
  • Description;
  • Title.

To identify suitable keywords, you can use one of the free services and choose the most effective phrases. Experts suggest choosing exactly long tails, for example, not the TOP phrases according to the principle buy a pencil, but it is better to choose buy a lip pencil in Moscow. Such keys will more often lead not just traffic, but a specific target audience that wants to take an action: ordering a service, purchasing a product, etc.

Don't forget about backlinks. If multiple reputable Facebook sources link to the content of a specific user or business page, then Google will rate the content as valuable.

However, there is another side to this, which can damage your reputation if the backlinks are located in unreliable sources. To create such links, you will need to contact eminent companies or bloggers who will place your ads on their page or blog.

Unique URL

To dramatically increase your SEO, you need to customize your URL to match your business and company name. It should be short, but at the same time, give an idea of ​​the business. This option will significantly increase the company's awareness and expand the impact of the business. The target audience will be able to quickly find the page not only through Facebook, but also by search engines. A branded URL will present the business in a more professional light.

Section Information

Each visitor to the page, first of all, pays attention to this particular section. Here is information about the company and offers. It is this place that is the center for making a decision to subscribe to a page, purchase a product, order a service or any other action.

Even with the 155 character limit, this will be enough, why you should be chosen and why you can be trusted. You need to carefully consider this point and try to convince the potential audience of your competence, regardless of the type of activity.

Attention! Do not forget that you also need to insert 1-2 relevant keywords or phrases in this section.

Accuracy of business information

Some companies make a big mistake, leaving inaccurate data for communication (phone number, addresses, instant messengers, opening hours, etc.). In the case of online sales or services, then the Internet address and the full name of the company will be sufficient. Having a physical headquarters address will allow Google to index the company for local searches.

Regularly update your data on different directories, ratings or TOPs, and the best step is to hire an experienced SEO. It will not be superfluous to indicate your location on the map, add email and a couple of phones.

Another indisputable advantage is the fact that after specifying contact information, each Facebook user will be able to share them in the status. If some data changes, it is important to promptly change them.

Adding additional tabs

In addition to the standard tabs that the social network provides immediately after registration, it will not be superfluous to add additional ones as popularity grows, but you should not overdo it. Sometimes, overloading with tabs makes it difficult for users to find the content they want.

It is necessary to select about 5-7 tabs and organize a business to work with them. For example, you can take the following:

  • Podcasts;
  • Video;
  • Community;
  • Messages;
  • Reviews;
  • Photos.

This is not a practical guide to action, because some tabs may not be useful, but just an example. It is better to remove unnecessary tabs so that they do not interfere.

Thus, this will simplify civilization and the target audience (target audience) will be able to quickly determine the necessary content not only in the social network itself, but also in the search engine. For example, a popular retail chain in Belarus has created a Places tab so that users can quickly find the nearest store.

Uniqueness and quality of content

It is impossible to overestimate high-quality and unique content during page optimization. Moreover, it is effective not only for promotion, but also for attracting new users, growth of the client base. All content must be of high quality and meet the interests and requests of the user. The content should, if not induce the main action (ordering a service or buying a product), then at least compel you to share, like or comment.

Even selling seafood, in addition to updating regular supplies, it will not be superfluous to write different recipes for cooking dishes, useful properties of the product, or some interesting facts. Such content should entertain or educate a potential audience to send it to friends, bookmark it.

If we are talking specifically about SEO, then it is recommended to use the first word - the main key, and the emphasis should be on the first 18 characters, because they will be used as a meta description. Even if it seems difficult or too time consuming, taking SEO into account when creating content is very important to do. Subsequently, this will bear fruit - expanding coverage. For example, such a banal phrase as the best gas boilers in Moscow will help to immediately limit targeting and help to give the page to the TOP or at least provide the target audience.

Subscriptions must work for promotion

Approximately 90% of the audience does not understand what action is required of them. To do this, you need to give a clear signal for specific action. This will be an excellent, and most importantly, free advertising option. Thanks to a large number of reach and reposts, you will be able to improve your ranking in search. If the post says download a file, then there must be a link that leads to it. This is called CTA or Call to Action.

Almost every post should contain words such as “play the video”, “buy”, “subscribe”, “order”, “register”, “download”, “make a reservation” and so on.

There are other, equally important points that need to be considered:

  • it is necessary to create your content in such a way as to indicate the full advantage of the offered product / service;
  • it is important to put pressure on pain points and problems that can be solved through cooperation with your company;
  • you need to try to show concern for the target audience and try to solve the concerns of potential customers;
  • you need to do everything to stop the churn of subscribers and even more customers.

Working with Facebook Messenger bots

Facebook Messenger offers a convenient and powerful tool that allows you to communicate with your target audience even at the bot level. It is very convenient and allows you not to waste time answering routine questions.

Bots work online around the clock and allow you to take an order even when the owner is sleeping or busy. Bots can be configured to provide information, support customers, or redirect them to the desired section. Bots are powered by artificial intelligence, which is constantly growing and evolving thanks to machine learning. Therefore, the sooner you start using it, the faster you will be able to develop it and get even more benefits from its effective work.

Attention! The better the target audience perceives the company on social networks, the more likely they will use search engines to enter the page in the future.

The page rank on Facebook will grow every time, as soon as the search results, Internet users will click on the link. Some companies use bots to send news or updates, but it's better not to frequent this either, otherwise some users may unsubscribe.

You can customize Facebook Messenger Bot in different ways. He may be the first to start a conversation when visiting a page, greet a user, or immediately offer a product / service. Regardless of the method of using the bot, it will definitely help improve customer service, provide the necessary information, or at least create the impression of comfort for the visitor. And having collected a large amount of information using the bot, you can apply it to improve your business.

In conclusion: how to change your Facebook Business Page for the best?

If you have a Facebook page, how to change it is now easy. As a result - increased organic visibility and driving traffic to the page, and as a result, ordering services or purchasing goods. This is one of the most effective methods to increase sales or the number of orders for services. With the right promotion, the business will surely grow and expand.






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