Expert tips: What Is A Facebook Page Owner? Should You Also Get A Group?




For nearly any and all brands and services, it is now very important for businesses to be present on Facebook, via either a Facebook page or a Facebook group. But which one should you have?

What are the differences between the two, should you create a Facebook page‌ and also a Facebook group for your brand? Then what should you do about them? How to be a good Facebook page owner‌ and manage your page effectively?

Many questions comes with pages and groups, and in order to get more clarity, we asked for expert advices from the community, and got pretty interested answers.

What are your own tips and strategies to be a good Facebook page owner‌ and manage your group as best as possible? Let us know in comments!

In your opinion, what a Facebook page owner should do to make the most of its page? Is a group better than a page for business or personal marketing? What is your tip to FB page owners to successfully run their FB page?

Guy Siverson: businesses that manage both a page and a group are doing the best service

Businesses that manage both a FB page and a group are really doing themselves the best service. A FB page acts largely as a blog while a group allows for more free-flowing communication. This provides your FB audience with the best of both worlds. Even better if you interconnect the two together. Someone posted an amazing article in your FB group. Why not share it out with your page audience to increase its reach. You posted something of import that is also time-sensitive. Why not let your FB group know of it? While your FB page audience can in many cases consist of your FB group members too, the likelihood of reaching an even broader scope of people increases substantially as you integrate the two properties together.

After graduation with zero dollars in hand my wife and I opened Graceful Touch LLC in Rapid City, SD. We were advised not to due to lack of finances and experience but with so many people hurting, what could go wrong? Plenty. But we survived. It is from this vantage point w/ 86+ 5-star reviews on Google that I speak about massage.
After graduation with zero dollars in hand my wife and I opened Graceful Touch LLC in Rapid City, SD. We were advised not to due to lack of finances and experience but with so many people hurting, what could go wrong? Plenty. But we survived. It is from this vantage point w/ 86+ 5-star reviews on Google that I speak about massage.
  gracefultouch.org

Rex Freiberger: a group is better, but you should always have a page, too

I believe at this point a group is better if you can make it work for your brand, but you should always have a page, too.

To expand on this, right now it's hard to get traction with a Facebook page. You need to pour lots of money into boosting your posts, and even then, there's no guarantee you'll show up in someone's timeline. Groups tend to have a better weight as they're considered more social, but you have to have a reason to have one.

It's not enough to treat it like a page. Your company or brand needs a community tie-in. You need ways to get and keep people talking, even if it's not specifically about your products. This will keep your group on everyone's feeds and it will promote the group to similar users.

Rex Freiberger, President, GadgetReview
Rex Freiberger, President, GadgetReview
  GadgetReview

Terry Michael: Groups are a more personal thing, page is for an organization

I have a facebook page and a group for my website www.terrna.com. Through the facebook page we can post jobs, events, provide offers, provide a shop now or visit site option which directly takes you to the site. You can advertise the videos and posts on facebook which you post on the pages.

There is a promote feature your page as well through facebook with which you can promote the following features such as get more website visitors, promote a post, promote your app, get more leads etc.

Groups are a more personal thing like a school group or a work group where you can have media posts, discussions and stuff like that. Generally, for sharing an opinion or thought.

Facebook page is for an organization, a business, a brand or a celebrity. It’s a place to connect with your customers and market your business/products.

Terry Michael, a project engineer who has recently set up a website www.terrna.com
Terry Michael, a project engineer who has recently set up a website www.terrna.com
  www.terrna.com

Robert Brill: Expectations may be different for business page

The answer to this question really depends on the goals for the Facebook page. Expectations may be different for business page than an entertainment page. This is our custom recipe for using the Facebook page. Our Facebook page is a very easy “hand raise” for our ads strategy. We’ll run ads that gets people to like our page. A like says – meh, this could be interesting. It’s a very non committal form of expression. Then, we run ads to people who liked our page to get them to take a business action, like buy a product or download a white paper from our site.

Robert Brill is the CEO of BrillMedia.co, an Inc 500 advertising agency, and the host of the LA Business Podcast. For timely tips on digital marketing strategy, sign up for his free weekly email.
Robert Brill is the CEO of BrillMedia.co, an Inc 500 advertising agency, and the host of the LA Business Podcast. For timely tips on digital marketing strategy, sign up for his free weekly email.
  BrillMedia.co

Dan Bailey: yo need to dedicate time to answering questions and comments

We use a Facebook page for WikiLawn. We actually have several, customized for the different branches of our company and the services we offer. I believe pages are still a key way to reach people, but it's not as easy as it was.

We've had to up our ad spend to stay competitive. Unless posts are boosted, they're usually buried. Every time we run a targeted post, we boost it for a week, then retarget it later on if it's still relevant.

While I believe groups could be effective, it doesn't really fit with our business model. We don't have a constant flow of engaging content to offer a group, and I feel like there aren't enough social aspects to our business to make it worth it.

As far as my tip is concerned, you absolutely need to dedicate time to answering questions and comments that come in through your page. Carve out standard time for it every single day and clean out your inbox. Set the frequency of responses on your page to reflect this and people will be more likely to contact you.

Dan Bailey, President, WikiLawn
Dan Bailey, President, WikiLawn
  WikiLawn

Vickie Pierre: post consistently over a long period of time

The most important thing any Facebook page owner‌ can do to make the most of a page is to post consistently over a long period of time. Anyone who has started a facebook page from scratch knows that it isn’t always easy to be seen. As long as your page has low engagement, it is far less likely to appear in a user’s newsfeed. Your most important strategy in increasing engagement, and therefore getting noticed on newsfeeds, is to post regularly - at least once a day - so that your page can begin to gain more traction and attention.

As you’re working to become more consistent, be sure to experiment with different times to see what works best with your target audience. Try different strategies such as short videos or bold images, always accompanied by a link or a call to action. You’ll also want to seek out the ideas and collaboration of others. Boosting a facebook page is the perfect opportunity to engage in teamwork within your business, or even with other businesses. As you work to incorporate new and fresh ideas from others, you’ll begin to open the door to bigger and more diverse audiences.

Vickie Pierre is a writer and researcher for the insurance comparison site USInsuranceAgents.com, and also works in marketing and public relations. She has a bachelor’s degree in broadcast journalism with experience on both sides of the camera -- as a television reporter, and as a videographer and editor.
Vickie Pierre is a writer and researcher for the insurance comparison site USInsuranceAgents.com, and also works in marketing and public relations. She has a bachelor’s degree in broadcast journalism with experience on both sides of the camera -- as a television reporter, and as a videographer and editor.
  USInsuranceAgents.com

Djordje Milicevic: having a page on Facebook is similar to having a website

The perfect combination for community management is to use both a Facebook page and a group. Having a Facebook page is a given. Nowadays having a page on Facebook is similar to having a website. It’s like a home for your brand identity. All your core information and updates should be there. But with a Facebook group, you can take social media marketing to the next level. Groups allow you to turn a following into a community. It can be a space where your followers congregate, discuss related topics with likeminded people, share their thoughts and feedback, etc. It provides a sense of belonging which makes the relations with your brand tighter and stronger. Ultimately using Facebook groups for your brand can do much more than just build a fanbase. It can generate a community and a loyal army of brand advocates that almost become integrated with your brand. They can help you make key decisions, provide a positive sentiment about your brand, amplify your content marketing through shares and post engagement, and help spread word of mouth.

Djordje is an SEO, PPC and Content specialist. He’s currently managing Digital Marketing for StableWP (agency) and its clients. He has worked with numerous businesses ranging from local SMBs and e-commerce stores to startups and corporations.
Djordje is an SEO, PPC and Content specialist. He’s currently managing Digital Marketing for StableWP (agency) and its clients. He has worked with numerous businesses ranging from local SMBs and e-commerce stores to startups and corporations.
  StableWP
Yoann
About the author - Yoann
Yoann is an International Business Consultant, facilitator and coordinator. He worked more than 10 years in global business, supply chain, financial, SAP ERP projects, Web and SEO optimization for various industries, such as logistics, cosmetics, consumer goods, beauty care, or fashion, in more than 30 countries around the globe.
 




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