What are the highest CPM rates by country? Ezoic vs AdSense

Analyzing 1 million visits with Ezoic Big Data Analytics

After having received more than 1 million visits through Ezoic platform big data analytics reporting tool, here are the results of the highest CPM rates by country, or nearly.

The websites analyzed over a period of several months in 2019 for over 1 million visits in total are:

Within the Ezoic platform, which finds highest revenues from the best ad exchange network, a better notion is used to measure the online advertisement revenue, called EPMV, or Earning Per Mille Visitors, literrally meaning Earning Per Thousands Visitors, as opposed to CPM (Cost Per Mille) or RPM (Revenue Per Mille).

See below oh the Ezoic platform earnings compare to the Google AdSense payment for the same content.

What are CPM? RPM? EPMV?

All these terms are related to how much dollars will be spend by advertisers or earned by publishers for a thousand users, as a thousand user is the industry average amount of clients necessary to make some clicks.

The CPM, or Cost Per Mille, is usually more on the advertisers side, how much will they spend for a thousand views of their ads.

CPM: Cost Per Mille

The term RPM, or Revenue Per Mille, is usually on the publishers side, how much on average they will earn for a thousand page views. However, using RPM is not a great way to measure earnings, as a page view can mean many different things, and is not representative of the website visitors journey on the whole site.

RPM: Cost Per Mille

The EPMV, or Earning Per Mille Visitors, is one of the best current ways to measure earnings from website Visitors, and is widely used on the Ezoic platform, and especially on their awesome big data analytics Tool which provides great aggregated reports on whole websites porfolio.

Using the EPMV, publishers can have a better understand of how valuable is it to bring a unique visitor on its website, and where it will be most valuable and how it will be most productive to show him advertisements.

EPMV: Earning Per Mille Visitors
What Is EPMV? Ezoic

Highest earnings per country from online advertisement

The CPM rates by country vary widely, but the highest Google AdSense CPM rates by country and other online advertising partners are in United States, with more than $11 EPMV.

The only other country paying as much as USA is Switzerland, also above $11 EPMV.

Ezoic platform highest EPMV: United States with $11.86

If you have to target only one language to make as much money as possible, it should be English, thus targetting United States above $11 EPMV, Australia, Canada and United Kingdom, all three in the top five highest CPM rates per country at above $10 EPMV, and, just behind, New Zealand, another English speaking country, at $9.50 EPMV.

All non English speaking countries, except Switzerland, are below $10 EPMV.

The highest paying ones are in Europe, such as Belgium at more than $7 EPMV, Netherlands, Austria, Denmark, Germany, Ireland, Norway and Sweden, at more than $6 EPMV.

In total, only 20 countries in the world are easily paying more than $5 for a thousand Visitors on average, either in North America, Europe, Oceania, plus Singapore and the UAE.

All other countries in the world are hard to target for making good money - and even targetting their market with localized websites won't help, as it is the case in this study, in which the websites are translated in more than a hundred languages, including all local languages of these countries.

The countries with less than a 1000 visits over the period have been ignored and filtered out for this check, as the results are not representatives of CPM earning.

Highest Google AdSense CPM by country

In Google AdSense CPM rates by country are pretty similar in terms of country repartition, with the highest earning countries, only taking in consideration relevant ones with more than a 1000 visits over the period, are situated in North America, Europe and Oceania, plus United Arab Emirates.

Google AdSense platform highest RPM: United Kingdom with $US2.47

However, the Google AdSense RPM is far lower than what is earned with the best ad exchange network management system that is the Ezoic platform, where earnings are 4 to 5 times higher for the exact same pages.

The Google AdSense CPM rates by country are far lower than the ones of Ezoic platform, with some countries in North America above the dollar mark per thousand page views, and most countries below a dollar per thousand views.

How to increase your website earnings

For the exact same pages displayed, the average of $0.71 per thousand page views with Google AdSense payment, is far below the Ezoic platform EPMV of $4.30 for the exact same content being offered to users.

The Ezoic platform is therefore on average six times more profitable than the Google AdSense platform, simply by managing on the behalf of the publisher the best ad exchange network for each page view using machine learning.

Join now the Ezoic platform, and get to the Ezoic premium package to maximize your website's earnings and get more money than Google AdSense payment CPM by country.

About the author - Yoann
Yoann is an International Business Consultant, facilitator and coordinator. He worked more than 10 years in global business, supply chain, financial, SAP ERP projects, Web and SEO optimization for various industries, such as logistics, cosmetics, consumer goods, beauty care, or fashion, in more than 30 countries around the globe.

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