December Earnings and Growth Update: Wrapping Up 2024 with Strategic Optimizations

Explore our December growth highlights, including an EPMV of $6.76, total earnings of $189.94, AI-driven SAP course creation, and plans for expanding video monetization and IT staffing solutions.
December Earnings and Growth Update: Wrapping Up 2024 with Strategic Optimizations

Overview of December Earnings

December brought a mix of challenges and achievements as we closed out the year. While there was a slight dip in some metrics compared to November, we continued to make progress in key areas. Our EPMV (earnings per thousand visitors) stood at $6.76, a decrease from November's $7.71, reflecting seasonal fluctuations. Total earnings for December reached $189.94, slightly lower than November's $218.99, but still a solid result driven by strategic efforts.

Earnings Breakdown:

Website Visits:

Traffic for December totaled 28,095 visits, a slight drop from November's 28,397 visits. While this decline is minor, it underscores the importance of further refining traffic acquisition strategies and focusing on high-value audiences. Despite fewer visits, the revenue distribution highlights the effectiveness of our monetization approach.

subtitle Explanation for EPMV drop in December

The slight dip in December's EPMV, dropping from $7.71 in November to $6.76, likely reflects seasonal variations in ad rates and user engagement patterns. Advertisers often reduce budgets post-holiday season, leading to lower bids on ad placements. Additionally, the minor decrease in website visits—down from 28,397 in November to 28,095 in December—may have also contributed to the reduced EPMV. To address this, ongoing efforts to diversify traffic sources, improve audience targeting, and experiment with higher-value content formats will be critical for stabilizing and increasing future EPMV.

Key Developments in December

Leveraging AI for Course Creation

In December, we continued to harness AI tools to develop business courses on SAP hot topics, streamlining the creation process and aligning our offerings with industry needs. AI-driven content generation allowed us to produce materials faster while maintaining high quality. This strategy ensures we remain agile in responding to emerging trends, providing learners with valuable insights into SAP systems and processes.

YouTube Channel Growth

Our YouTube channels:

Remained central to our growth strategy. By increasing video production and leveraging the Humix network, we monetized content on both our own websites and partner platforms. Expanding our video library, particularly in the travel niche, has attracted diverse audiences and increased monetization opportunities.

Strategic Focus on IT Staffing

Following the closure of the Scaffolders PRO portal, we shifted our focus entirely to IT staffing, leveraging expertise in Ruby on Rails, DevOps, Python, and JavaScript. This pivot aligns with our core competencies and positions us to better serve high-demand industries. Partnering with agencies in Poland and India has strengthened our ability to deliver top-tier talent and expand our reach in the IT sector.

Expanding Partnership Networks

December saw further growth in partnerships with IT staffing agencies, particularly in Poland and India. These collaborations enhance our ability to offer specialized development services and build a reliable talent pipeline for businesses undergoing digital transformation. Combining training and staffing solutions creates a holistic support system for our clients.

Video Creation with Ezoic Flickify

To streamline video production, we began leveraging Ezoic Flickify, a tool that converts written content into engaging video formats. This innovation not only accelerates content creation but also ensures we can repurpose blog posts and articles into visually appealing videos, enhancing audience engagement across platforms.

Plans for January

Business Course Expansion

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Our focus for January includes creating and localizing several courses in French and Spanish, such as:

  • PowerPoint 365: Slide Design and Beyond
  • Impactful Presentations: Strategies for Success
  • SAP Material Master Essentials (Parts 3 & 4)
  • SAP Material Master Customizing (Part 1)
  • AI-Powered Course Development

We will continue leveraging AI to develop courses on SAP topics, including:

  • S/4 HANA Basic Navigation Tips
  • SAP S/4 HANA Integration with Excel
  • SAP Fiori: Essential Tips for End Users
  • Key Differences: SAP S/4 HANA vs. ECC

YouTube Channel Expansion

Growth strategies will continue across all YouTube channels—@ybdotdigital, @yonumerique, @wcanifly, and @dogsitterzlife. Our plans include expanding video libraries, improving cross-channel promotion, and optimizing SEO for video content. We will also focus on monetizing travel content from Vietnam and other engaging topics to enhance visibility and revenue, and publish them all both on YouTube and on the Humix video network.

Corporate Course Sales

As an MMC official reseller, we aim to attract corporate clients to our Michael Management catalog:

Efforts will intensify to grow our yb.digital portal, emphasizing IT staffing and business course reselling. Collaborations with Polish and Indian agencies will be key to meeting the increasing demand for skilled IT professionals. Additionally, we plan to explore new marketing strategies to raise awareness of our services among potential clients.

Final Thoughts

December provided valuable insights into optimizing strategies and preparing for future growth. By leveraging AI, expanding video monetization, and focusing on IT staffing, we’re building a strong foundation for success in 2025. The slight dip in traffic and earnings highlights areas for improvement, but our commitment to innovation and collaboration ensures we remain on the path to long-term growth. Stay tuned for January’s updates as we continue to push boundaries and achieve new milestones.


Yoann Bierling
About the author - Yoann Bierling
Yoann Bierling is a Web Publishing & Digital Consulting professional, making a global impact through expertise and innovation in technologies. Passionate about empowering individuals and organizations to thrive in the digital age, he is driven to deliver exceptional results and drive growth through educational content creation.

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