October 2024 Earnings Report: Sustained Growth and Strategic Development

October marked another dynamic month for our digital portfolio, bringing steady progress in traffic, earnings, and strategic initiatives. In this report, we analyze our latest performance figures, highlight the steps taken during October, and outline our ambitious plans for November.

Performance Overview

October saw a modest dip in EPMV to $5.67 compared to September's $6.32, but total website visits rose significantly to 33,220, up from 30,669. These figures demonstrate the impact of our content strategy and audience engagement efforts, even amid fluctuating ad revenues.

Earnings Breakdown for October:

• Ezoic: $153.40
  
• AdSense Mediation: $2.74
  
• Premium Ad Partners: $32.17
  

Despite a slight decline in overall revenue, premium ad partnerships showed increased contributions, reinforcing their growing importance in our monetization strategy.

Traffic and EPMV Analysis

Traffic grew by 8.3%, reaching 33,220 visitors. This growth reflects the success of efforts to boost visibility across various platforms, particularly through our strategic use of social media and the Humix network. However, the decrease in EPMV highlights the need to analyze user behavior and ad placement efficiency to maximize returns.

Looking at what happened

October brought transformative growth as we leaned heavily into strategic innovation. By leveraging AI, we accelerated the creation of cutting-edge SAP courses, catering to both current industry demands and future trends.

Our YouTube channels saw expanded audiences and fresh monetization opportunities via the Humix network, boosting video visibility on our own platforms and beyond. Becoming an official MMC reseller marked a milestone, empowering us to align corporate training solutions with enterprise needs. Additionally, the development of yb.digital as a hub for course reselling and IT developer services from global partners signifies a leap toward diversifying revenue streams while enhancing client value.

YouTube Channel Growth

October continued the upward trend for our YouTube channels. The business-focused:

• @ybdotdigital (English)
  
• and @yonumerique (French)
  

channels expanded their audiences through consistent, engaging uploads.

Our travel channel, @wcanifly, also grew, with new monetizable videos added to Humix. The integration of video content across platforms is not only boosting traffic but also increasing opportunities for affiliate partnerships and ad revenue.

Strategic Changes in October

In October, we built on our momentum by implementing several key initiatives:

AI-Driven Course Creation:

We leveraged AI tools to develop new SAP-related business courses, including presentations on hot topics such as S/4 HANA Basic Navigation Tips and SAP Fiori: Essential Tips for End Users. This streamlined approach has significantly accelerated course production without compromising quality.

Humix Network Optimization:

Our efforts to monetize video content on the Humix network yielded positive results. By syndicating videos across both our own websites and those of participating publishers, we ensured broader reach and engagement.

Corporate Training Focus:

Becoming an official MMC reseller of corporate courses enabled us to align our offerings with larger enterprises, laying the foundation for long-term growth.

Expanding the yb.digital Portal:

We began developing our yb.digital portal to serve as a comprehensive hub for reselling courses and IT developer services from trusted partners, including Polish agencies and one Indian provider. This initiative aims to broaden our revenue streams and offer added value to clients.

Challenges and Opportunities

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While earnings dipped slightly, the uptick in premium ad partner revenue underscores the importance of diversifying income sources. Additionally, the steady growth in traffic and video content provides opportunities to improve EPMV through targeted ad optimization and user experience enhancements.

Looking Ahead: Plans for November

As we move into November, a pivotal decision has been made to refocus our efforts on IT professionals, aligning with our expertise and market demand. After a year of supporting a colleague with the Scaffolders PRO portal to help place scaffolding workers across Europe, we’ve decided to close this chapter and channel resources toward IT staffing.

This shift allows us to fully concentrate on sourcing and placing highly skilled IT workers, including specialists in Ruby on Rails, DevOps, Python, and JavaScript. With a deep understanding of the tech industry and a growing network of clients, this transition ensures we can deliver top-tier talent to meet the evolving needs of businesses while maximizing our own potential in the IT domain.

This additional focus will not only streamline our efforts but also reinforce our position as a trusted partner for IT staffing solutions, helping us build long-term client relationships and sustainable growth.

Building on October’s progress, we have set ambitious goals for November:

Continued Course Creation:

Localization of our courses into French and Spanish continues, with new modules such as:

• PowerPoint 365: Slide Design and Beyond
• SAP Material Master Essentials (Parts 3 & 4)
• SAP Material Master Customizing: Introduction

AI tools will remain integral in developing courses on trending SAP topics, such as SAP S/4 HANA vs. ECC and Excel Integration Tips.

YouTube Channel Expansion:

We aim to produce additional content for our business and travel channels, alongside launching new videos for our @dogsitterzlife channel. This strategy will further monetize videos across the Humix network.

Corporate Training Reseller Growth:

As an MMC reseller, we’ll focus on creating content to attract corporate clients, showcasing the depth and quality of our course catalog.

Portal Development:

Expanding yb.digital to streamline course sales and IT services will remain a priority, with planned marketing campaigns to boost visibility.

Conclusion: Steady Progress with a Vision for Growth

October reinforced the value of our strategic initiatives, even as we navigated challenges in ad performance. The growth in traffic, the refinement of our corporate offerings, and the expansion of our video content underscore our commitment to long-term sustainability.

With a clear roadmap for November, including expanded course offerings, enhanced video monetization, and portal development, we are poised to capitalize on new opportunities and drive continued growth. Stay tuned for our next update as we build on this momentum!