November Earnings and Growth Update: A Month of Strategic Shifts and Higher Revenues

Discover our November growth highlights, including increased EPMV to $7.71, total earnings of $218.99, strategic AI-driven course development, IT staffing expansion, and YouTube monetization strategies.

Overview of November Earnings

November marked another milestone in our growth journey, with significant improvements across key metrics. Our EPMV (earnings per thousand visitors) increased to $7.71 from October $5.67 EPMV, reflecting enhanced monetization strategies and targeted optimizations. Total earnings for the month reached $218.99, representing steady progress over October's $188.31 and highlighting the positive impact of recent changes.

Earnings Breakdown for November:

• Ezoic: $184.54
  
• AdSense Mediation: $2.51
  
• Premium Ad Partners: $31.94
  

Website Visits:

Traffic for November totaled 28,397 visits, slightly lower than October's 33,220 visits, but the increased EPMV highlights stronger engagement and ad performance. While the drop in visits may appear concerning, the focus on higher-value traffic and optimized monetization strategies has led to a net gain in revenue, demonstrating the effectiveness of our efforts.

The highest EPMV is directly linked to a more focused audience from top tier countries, in which advertisers are willing to pay top dollars to get visibility from these viewers.

Key Developments in November

Leveraging AI for Course Creation

November saw continued efforts to utilize AI in developing business courses focusing on SAP hot topics. This approach allowed us to streamline content creation while addressing relevant industry trends. AI-powered content generation has accelerated development timelines, ensuring we can produce more targeted and impactful training materials to meet evolving market needs.

YouTube Channel Expansion

Our YouTube channels:

• @ybdotdigital (English),
  
• @yonumerique (French),
  
• and travel-focused @wcanifly
  

continued to grow. We increased content output and optimized monetization strategies through the Humix network, enabling videos to generate revenue both on our websites and on partner platforms. By leveraging multi-language content and expanding video libraries, we are attracting a broader audience and enhancing monetization opportunities across multiple verticals.

We haven't generated any money yet from these channels on the YouTube platform, however we are earning money with their Humix export, again showing that it is the best tool available around for publishers to generate income.

Strategic Shift Toward IT Staffing

Following a decision to close the Scaffolders PRO portal, we shifted focus toward IT staffing, leveraging our expertise in fields like Ruby on Rails, DevOps, Python, and JavaScript. This realignment positions us to better support clients with high-demand technical roles while focusing on long-term growth in the tech industry. Transitioning away from construction-focused staffing reflects our commitment to aligning our business with our technical strengths and scaling opportunities in high-growth digital sectors.

Expanding Partnership Networks

As part of our growth strategy, we are strengthening partnerships with IT staffing agencies in Poland and India. These collaborations will help us offer specialized development services and create a talent pipeline to address the increasing demand for skilled IT professionals. By integrating training and staffing solutions, we aim to build a more comprehensive support system for businesses navigating digital transformation.

Plans for December

Business Course Expansion

We plan to launch and localize several courses in French and Spanish, including:

• PowerPoint 365: Slide Design and Beyond
• Impactful Presentations: Strategies for Success
• SAP Material Master Essentials (Parts 3 & 4)
• SAP Material Master Customizing (Part 1)

AI-Powered Course Development

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AI will continue to play a central role in accelerating course creation, focusing on SAP topics such as:

• S/4 HANA Basic Navigation Tips
• SAP S/4 HANA Integration with Excel (pending review)
• SAP Fiori: Essential Tips for End Users
• Key Differences: SAP S/4 HANA vs. ECC

YouTube Monetization Push

Growth strategies will continue across @ybdotdigital, @yonumerique, @wcanifly, and @dogsitterzlife, focusing on expanding video libraries and leveraging the Humix network for broader monetization opportunities. Increasing cross-channel promotion and improving SEO for video content will also be central to our growth plans.

Corporate Course Sales

As an MMC official reseller, we'll develop content tailored to attract corporate clients to our Michael Management catalog: Michael Management Corporate Courses

IT Staffing Portal Growth

Efforts will ramp up to grow our yb.digital portal by adding more articles related to our core businesses, focusing on reselling business courses and partnering with IT staffing agencies from Poland and India to meet growing demands for technical talent. We are also exploring additional marketing strategies to raise awareness about our services among potential clients.

NEWSAPERP.COM expansion

While we are trying to expand our digital courses offering, the main portal to convert visitors into customers still is our specialized website New Simple As Possible ERP, dedicated to simplifying comprehension of ERP systems in general, and SAP one in particular.

As we create more business courses, and more of them are available online, such as our recent free course Maximizing SAP Project Success Through Targeted User Training, we also need to focus on publishing blog content dedicated to attracting traffic to these courses, of which hopefully some will turn into customers as online students, ideally getting a corporate package access.

Outreach strategy

We'll try using various lead generation tools, mostly with extended functionalities to search for contacts and reach out to them via email or LinkedIn. Notably, we've started studying the Apollo CRM suite that seems to offer everything we need to generate leads, and has a free plan to begin with, including 250 free emails a day.

However, on the long term, we plan on reaching out to globally all existing companies, starting passively with our content on websites, video channels, and social media, but also more directly through cold emails, phone calls and LinkedIn messages.

Final Thoughts

November has set the stage for sustained growth as we fine-tune our strategies and expand into new markets. With a focus on AI-powered content creation, video monetization, and IT staffing, we’re well-positioned to capitalize on emerging trends. The rise in earnings, coupled with optimized traffic and partnerships, highlights the potential for further scaling. We remain committed to improving content quality, leveraging technology, and building valuable connections to maintain upward momentum. Stay tuned for more updates as we continue building on this foundation for growth and innovation!