Maximize Your Website Revenue with Ezoic's Universal Player: The Ultimate Video Ad Solution

Discover how Ezoic's Universal Player can transform your website's earning potential. Learn how this one-click feature enhances video ad revenue, whether you have video content or not. Explore our comprehensive guide for easy activation and start boosting your income today!
Maximize Your Website Revenue with Ezoic's Universal Player: The Ultimate Video Ad Solution

Ezoic's Universal Player is a brand new feature to increase  website monetization   with video ads and user engagement with videos, self-created or coming from the Humix network, for any website, even website that do not have any video content - and don't want to display any. With EUFVP (Ezoic Universal Floating Video Player), all configurations are possible!

It is as simple as a one-click activation for any of the benefit offered by the new system:

It's as simple as that! By why should you actually do it ? Video content is a great way to increase your user's engagement, and video ads might as well increase time on site, reduce bounce rate, and ultimately increase your site's EPMV (read what is EPMV?) by enhancing the user experience on your existing content.

The EUFVP is a brand new way to display various types of videos in a floating container - meaning it will dynamically be located at an optimal position using Artificial Intelligence machine learning - and will follow user's journey on the website even when the page is being scrolled up or down.

The beauty of it ? With Ezoic's Universal Floating Video Player, you don't even need your own videos with Humix distributed video network nor to know anything about video ads to have displayed and monetized on your sites. Let's deep dive into this groundbreaking tool and see how it works in detail.

What is Ezoic's Universal Player?

The Universal Player is Ezoic's latest innovative feature, revolutionizing the way website owners monetize through video ads. This feature stands out for its simplicity and effectiveness: with just one click, any Ezoic user can activate it on their website. Whether you have your own video content or not, Universal Player is designed to seamlessly integrate into your site, enhancing both user experience and revenue potential.

What sets the Universal Player apart is its intelligent technology. It automatically identifies the most strategic locations on each page to place engaging videos. This isn't just about adding more content; it's about enhancing the relevance and appeal of your site. The videos come equipped with ads, and here's the exciting part: one view of an instream video ad through Universal Player is equivalent to 4-5 views of traditional display ads in terms of revenue potential.

The flexibility of Universal Player caters to a wide range of user needs. Whether you wish to showcase your video content alongside ads or prefer to focus solely on ad revenue without video content, Universal Player adapts to your strategy. This versatility ensures that every Ezoic user can benefit from this feature, making it a valuable tool for  website monetization   in today's digital landscape.

Benefits of Using Universal Player

Enhanced Revenue Opportunities

One of the standout benefits of Ezoic's Universal Player is its capability to substantially boost your site's revenue. When it comes to monetizing through ads, not all formats are created equal. Universal Player changes the game by offering a compelling alternative: one instream video view is equivalent to the revenue of 4-5 display ad views. This ratio highlights the substantial earning potential that video ads have over traditional display ads. By integrating video content and ads into your site, Universal Player provides a more lucrative avenue for monetization.

User Experience Improvement

Beyond revenue, the Universal Player enhances the user experience on your site. Ezoic's advanced technology doesn't just place videos randomly; it intelligently identifies the most engaging and appropriate locations on each page for video insertion. This means that videos appear in spots that are natural and minimally intrusive, ensuring that your site visitors enjoy a seamless browsing experience while being served with relevant video content and ads. This smart placement is crucial in maintaining the delicate balance between monetization and user experience.

Versatility for Different User Needs

What makes Universal Player particularly unique is its versatility. It caters to a wide range of publisher needs:

  • For those with existing video content, if you're already utilizing video on your site, Universal Player can seamlessly integrate into your existing setup, enhancing your current video monetization strategies.
  • For those without video content, even if you don't have any video content of your own, you're not left out. Universal Player allows you to display engaging videos from the Humix network, accompanied by ads, thus opening up new revenue channels without the need to produce original video content.

In both scenarios, Ezoic's Universal Player is designed to work in tandem with your site's content and layout, ensuring that the video integration feels natural and adds value to your visitors' experience.

In summary, Ezoic's Universal Player is more than just a tool for inserting video ads; it's a comprehensive solution for enhancing revenue, improving user experience, and providing flexibility for website owners in the video content landscape. Whether you are a seasoned content creator or new to the world of website monetization, the Universal Player is an innovative feature worth exploring to take your site's earning potential to the next level.

How to Enable Universal Player

Universal Player for Video Ads Only

Choose Universal Player for Ads in your Ezoic account settings. Find the option to activate Universal Player for video ads only under EzoicAds tabs of the Ezoic dashboard, in the AdTypes section.

Activate 'Sticky' Video Ad Feature, this will enable a non-intrusive video ad that remains anchored to a corner of your screen, ensuring continuous visibility without disrupting the user experience.

Note on Floating Video Ad Units: If you previously used Ezoic’s floating video ad unit, it will be automatically deactivated once Universal Player is enabled, streamlining your ad setup.

A. For Sites with Video Content (Using Humix)

To activate the Universal Player for your website, especially if you have existing video content, start by accessing the Humix Monetization Settings. First, log into your Ezoic account and navigate to the Humix self-created video platform section. Here, you will find various options related to your video content settings.

Once in the Humix settings, look for the option to enable the Universal Player. Toggle this option on to activate the feature. By doing so, the Universal Player will automatically replace your current video player. This transition is designed to be smooth and seamless, ensuring no disruption to your site's existing layout or user experience.

After enabling the Universal Player, it’s important to check your video content settings to ensure everything remains as intended. The Universal Player is designed to maintain the original placement of your videos on your website. This careful preservation of your setup ensures a seamless transition for your audience, allowing them to continue enjoying your content with the added benefits of the Universal Player’s advanced features.

B. For Sites without Video Content

For those who don't have existing video content on their site but wish to leverage the benefits of the Universal Player, the activation process is still straightforward and user-friendly. Begin by accessing your Ezoic account, just like you would for existing content, and head over to the Humix settings. Here, you will find the option to toggle the Universal Player feature.

Optimize your site

Increase ad revenue 50-250% with Ezoic. A Google Certified Publishing Partner.

Maximize revenue

Increase ad revenue 50-250% with Ezoic. A Google Certified Publishing Partner.

Once you activate the Universal Player by enabling it in the Humix settings, Ezoic's advanced technology kicks in. It starts to work behind the scenes, selecting and displaying engaging videos from the extensive Humix network on your site. This feature is particularly beneficial for those looking to enhance their site's appeal and engagement without having their own video content.

The most significant advantage of activating the Universal Player for sites without existing video content lies in its automated video placement capability. Ezoic’s technology is designed to intelligently determine the most effective locations and types of video content for each page on your site. This ensures that the videos are not only relevant to your audience but also placed in a way that maximizes user engagement and interaction. As a result, you can enjoy enhanced user experience and potential revenue growth, all without the need to produce your own video content.

Once you have followed these steps based on your preference, Universal Player will be active on your site. You can then monitor your site to see how the Universal Player is enhancing user engagement and contributing to your revenue growth. Remember, turning on Universal Player is just the beginning – watch your revenue increase as your audience engages with the video content and ads.

Best Practices for Universal Player

To maximize the effectiveness of the Universal Player on your website, it's essential to follow some best practices. These guidelines will help ensure that you optimize both user engagement and revenue potential:

Balance Between Content and Ads:

While the primary goal of Universal Player is to enhance revenue through video ads, maintaining a balance between content and ads is crucial. Overloading your site with ads can lead to a poor user experience. Aim for a harmonious blend where ads complement rather than dominate your content.

Monitor User Engagement:

Regularly check how your audience interacts with the video content and ads. Analytics can provide insights into viewer behavior, allowing you to make informed adjustments. Pay attention to metrics like view duration and click-through rates to understand what works best for your audience.

Customize Video Ad Settings:

Utilize the customization options available in Universal Player. Adjust settings like video ad length, placement, and frequency to suit your website's layout and your audience's preferences. Tailoring these aspects can significantly enhance the user experience.

Content Relevance:

Ensure that the videos displayed, whether your own or from the Humix network, are relevant to your site's content. Relevance is key to keeping your audience engaged and interested. Irrelevant video content can detract from the user experience and decrease the effectiveness of your ads.

Stay Updated with Ezoic Features:

Ezoic regularly updates its features and offers new tools to optimize ad performance. Stay informed about these updates and incorporate them into your strategy. Utilizing the latest features can give you an edge in maximizing your site's revenue potential.

Feedback and Adaptation:

Be open to feedback from your audience regarding the video content and ads. Adapt your strategy based on their preferences and suggestions. A user-centric approach often leads to better engagement and, consequently, higher revenue.

Test and Iterate:

Don’t hesitate to experiment with different types of video content and ad formats. Testing different strategies will help you discover what resonates best with your audience. Continuous iteration and optimization based on test results are key to finding the most effective approach for your site.

By following these best practices, you can harness the full potential of the Universal Player, creating a more engaging website for your audience while maximizing your ad revenue.


The Universal Player, as we've explored, stands out as a game-changing feature for website owners looking to enhance their digital revenue streams. Its ease of integration, flexibility in catering to sites with or without existing video content, and the ability to intelligently place engaging videos make it a valuable asset in the evolving landscape of digital advertising. The comparison of revenue potential – one instream video view equating to multiple display ad views – underscores its effectiveness in boosting earnings.

As the digital world continues to evolve, the importance of video content and ads in user engagement and revenue generation cannot be overstated. The Universal Player is at the forefront of this evolution, offering a streamlined, user-friendly solution that addresses the needs of both website owners and their audiences. Its adaptability and efficiency make it an essential tool for anyone looking to maximize their site’s potential in the digital marketplace.

Whether you're a seasoned Ezoic user or new to the platform, the future of video ads and digital revenue looks promising, and the Universal Player is a testament to this. Its capabilities in enhancing user experience while boosting revenue are a clear indication of the direction in which online content consumption and monetization are headed.

Now is the time to take action and harness the power of the Universal Player. We invite you to activate this feature and see the difference it can make in your website's performance and revenue. For those seeking further guidance or additional resources, Ezoic's platform offers comprehensive support to help you navigate and make the most out of this innovative tool.

Don't miss out on the opportunity to transform your website's earning potential. Activate Universal Player today and step into the future of effective and lucrative digital advertising.

Frequently Asked Questions

How does Ezoic's Universal Player support sustainable video advertising to maximize website revenue?
Ezoic's Universal Player supports sustainable video advertising by optimizing video ad delivery for reduced data usage and energy consumption, thereby maximizing website revenue while adhering to eco-friendly practices.

Yoann Bierling
About the author - Yoann Bierling
Yoann Bierling is a Web Publishing & Digital Consulting professional, making a global impact through expertise and innovation in technologies. Passionate about empowering individuals and organizations to thrive in the digital age, he is driven to deliver exceptional results and drive growth through educational content creation.

Optimize your site

Increase ad revenue 50-250% with Ezoic. A Google Certified Publishing Partner.

Maximize revenue

Increase ad revenue 50-250% with Ezoic. A Google Certified Publishing Partner.

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