Promo.com Review: Create Video Ads For Facebook [Free Trial]



Are you keeping up with Facebook ad trends? Wondering which Facebook ad placements you should be focusing on?

How can marketers make the most of these trends to build successful Facebook campaigns?

Rising Facebook Advertising Spend

Facebook ad spend has been on the rise for several years due to a number of key factors:

1. Supply and demand

There are currently over 6 million advertisers on Facebook. This speaks to both supply and demand for advertising.

2. Seasonal traffic

During the New Year's Eve, the increase in advertising on platforms is especially noticeable. This is when many marketers with seasonal businesses spend their money, which translates into higher costs each year for those of us who are advertising all year round. But that is the nature of business; if we want to play in this sandbox, we must be willing to pay for it.

3. Policy

In all the years, including in 2020, when there was a presidential election in the United States, there are people in every city, state and country who are going to use Facebook ads. Candidates collect money, and the platform on which they are going to spend it in the first place is Facebook.

4. Advertising quality

Another reason for poor ad performance might be that, to be honest, your ads are not very good.

The algorithm rewards advertisers who deliver a good user experience because that's what Facebook and Instagram have always done. Platforms want to provide a user experience because advertisers are not their customers and users are. They know that if the number of users decreases, ads will also decrease, so the platform protects the user experience at all costs.

Much of this experience is that platforms want advertisers to approach things from a positive rather than a negative point of view. This is why there are so many advertising policies: the algorithm wants to show relevant ads to the right people. The more you can use Facebook's targeting capabilities in your posts and creatives, the better your ads will be and the more the algorithm will reward you.

5. Lifetime cost

If we can somehow calculate the true value of a customer, and not just the cost of acquiring a customer, that could enable us to weather some of these storms.

Every time we run an ad, it's a numbers game. If your CPC doubles from $ 4 to $ 8, but you know that this customer has a value of $ 50, you know these are just numbers. When people don't know what the numbers are in their business, things get really scary. It also allows you to answer the question, How much ad budget should I spend on Facebook ads? This is the million dollar question.

The real answer to this question comes when you know what your customer acquisition costs are or what their value to a lifetime customer is.

Mobile devices - first of all

You should think about mobile devices first when creating your ads.

Mark Zuckerberg recently stated that Facebook's total mobile ad revenue is over 90%. People are accessing Facebook and Instagram on their devices in unprecedented numbers. So, in terms of advertising, we must first create our advertising targeting mobile devices.

Ad image

Image has always been important in advertising, but it has never been more important than it is now, especially on mobile devices. Our task is for users to stop and view our ads, and not scroll through it without noticing.

A few months ago Facebook announced that they would standardize image sizes across all ad placements, so we don't have to create different variations of images. A 5: 4 ratio (vertical; slightly taller than wide) is the standard, but square also works very well on mobile, be it an image or a video.

Length of ad

When Facebook standardized these image sizes, they expanded the image a bit. This, in turn, has reduced the number of lines above the image on mobile devices. This means you're better off grabbing people's attention in the first two lines of your ad copy.

In Ad Manager, you can view every ad you make. You can customize the appearance of your ad for each placement, which really matters. You can even make a mobile and desktop version of it. They also have ... see more on the desktop, but before that, you get more lines than in the mobile app.

Placing text

The headline and subtitle below the image appear in desktop and laptop advertisements, but not on mobile devices. This is called a news feed description, which is for desktop use only.

What's really interesting about mobile ads is that if you have a call to action button (like Learn More) it can cut off part of your headline. Be sure to preview what your ad will look like so you can estimate exactly where that headline might be cropped.

For the most part, ads work best when there is a CTA (action button) button.

When you select All Placements, it allows Facebook to show your ads everywhere, even on Instagram.

If you're using all placements, take a look at the placement distribution in Ad Manager and check where your ads are showing.

Video

Instagram Stories ads really are where they are. There are so many offers out there, and advertisers are still very new to this placements, so the costs of stories are still low.

Ads are shown between subscription histories. A standard Instagram Story ad takes 15 seconds, but you can also do it as a caramel ad, which can be up to three panels long and 45 seconds long. Your 45 second video can be cut into a 15 second video that Facebook will do, or you can get creative and create different panels where one builds on the other.

When you run Instagram Stories ads, you don't need to have 10K followers to get the Swipe Up swipe feature. But it is important to indicate with the icon that the user can go to the service or product page.

Videos in Facebook Ads

The news about the importance of using video on platforms like Facebook or Instagram is not new. In the not too distant future, Facebook will become even more video-centric.

The amount of videos that are used daily on platforms such as Facebook and Instagram is staggering. As advertisers, you need to take advantage of the way people love to consume content. We need to create video ads for everything we sell, and mobile first.

Video duration

Test your video. The length of the video depends on what you are offering and what you are trying to achieve with the video.

You can make an ad on Instagram Stories and then launch the same ad on Facebook Stories. In the Instagram feed, video ads used to be limited to 60 seconds, just like regular video files, but they recently increased that ad duration to 120 seconds.

Video captions

Video ads often start with muted audio, so you need to create a video that grabs people's attention when the audio is muted. If you are speaking in a video or have a voiceover, then you need to add subtitles so that someone watching without sound will still know what is happening.

Text to video

The rule that still images should contain no more than 20% of the text in ads also applies to animated text in videos. You can take a still image and add animated text to make it stand out in the ribbon, but the text size should be no more than 20% of the image.

Video quality

You still want high-quality video, but these days iPhones have amazing cameras. Ultimately, you can create the kind of videos that people are used to seeing organically on their channels.

Nine times out of 10, people just grab their phones and create videos. But every year people are more inclined to do a little more in order to stand out. Therefore, serious companies are hiring video production specialists.

Live video

Converting live video into ads remains very effective. The live video is often longer, but again, you can check different lengths. Whether you're streaming a quick stream with some tips or updates, or teaching for 30 minutes, it all boils down to the purpose of the video. What are you trying to achieve and why are you doing it? Who are you talking to? This long video can be a good remarketing video for someone who has watched one of your previous videos.

Facebook Campaign Budget Optimization

Campaign Budget Optimization (CBO) is nothing new. This has been discussed before. But Facebook said it will now become the standard way we set our ad budgets for campaigns. People panicked because they hadn’t used this feature yet.

Traditionally, budgets have been defined at the ad set level. If you're running a Conversions campaign and you have five different ad sets for five different targeting groups, and you want to spend $ 100 per day, you usually assign a budget for each ad set — in this case, $ 20. So, five $ 20 / day ad kits for $ 100. That's how everyone has been doing it for a long time.

Once your ad gets views - you can optimize - you remove ineffective ads and increase your bids for effective ads. With CBO, we now set a campaign-level budget, and Facebook's algorithm automatically optimizes ad spend and distributes it based on which ad sets and ad sets are performing well.

Ideally, if AI is doing its job, it should be easier for those of us who manage ads. In September, CBO became the default budget optimization tool for everyone who already used it. Facebook will still let you set your ad set budget even if you are using CBO.

The real question here is, do we trust Facebook's ad algorithm to do the work that people used to do? AI learns, which means it is quite possible that it will learn to optimize ads better than humans.

Optimizing placement

When you select all the placements on Facebook and Instagram, it is assumed that the algorithm will find your potential buyer where the results will be. That is, those places that work best and will be chosen by the algorithm.

Maybe someone will find you in the Instagram news feed in the morning, then in the afternoon they will see you in the Facebook news feed, and in the evening they will watch Stories. The algorithm is designed to find where your users and customers are based on platform and time.

Optimizing content

AI on Facebook is getting to the point where you can just give it a headline and it will pick a winner. There will be a day when we will just say, “Here are all my assets, Facebook; go spend my money. We're closer to this than people think, and that's a good thing.

You can still test multiple versions of your titles, advertisements, and images; create different variations; and see which ones work best. But in the end, the AI ​​will become so good that it will suggest options for you.

Promo.com

With this program, you can create attractive video ads in minutes.

Over 3,000 award-winning video templates including video content, copy and licensed music. A simple web editor makes video creation fast and easy. Experience is absolutely not required for this.

★★★★⋆  Promo.com Review: Create Video Ads For Facebook [Free Trial] With this program, you can create attractive video ads in minutes.





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