See How In December 2022, We Earned $1512.89 Passive Income With EzoicAds Premium And $6.97 EPMV!

See How In December 2022, We Earned $1512.89 Passive Income With EzoicAds Premium And $6.97 EPMV!


After a lower than expected month of November, which is usually the highest month of the year in terms of ads spending, largely due to the BlackFriday effect, the month of December have shown us a small decrease in ad spending - and passive income earnings for us, but a surprising higher EPMV, which usually doesn't happen as the year's highest EPMV is on BlackFriday.

We saw a slight drop on our content network monetized with EzoicAds Premium - let's have a look in detail at the numbers, what happened, and what is our plan to inverse the situation with our content.

Measures taken in December

As the traffic dip started in September, we've already taken actions in November, after seeing our numbers going down in our October EzoicAds earnings report:

  • providing E-A-T on most of our articles,
  • providing an FAQ with schemas,
  • prodiving a table of content at the top of the page,
  • targetting keywords via URL.

These actions have already been implemented, and will take some time to generate a potential ranking change on search engines, as any SEO change can take up to 6 months to be reflected in search results.

Regarding the FAQ with schemas however, this is an ongoing task, on which our full time freelance SEO expert is working full time to provide us these updates, article by article and question by question.

On top of that, we've started working full time with a Social Media Manager, expecting our efforts on that part to retain some of our audience in the future, and eventually help us securing other sources of income that won't be directly link to our traffic ups and downs.

YB Digital's network earnings with EZOICADS in December 2022

Even is our EPMV went down a little since October, $6.97 revenue per mille visits is still a good result, and is more than 6 times higher than AdSense revenue we would get if we only relied on this single monetization partner.

For the full month of December, according to the graph shown that has been extracted from EZOICADS earnings reports, our revenue is divided as follows:

Not all our numbers went down, with an 11% increase from mediation advertising partners (mostly AdSense), 5% decrease from EZOICADS premium advertising partners, and a 16% earnings decrease with EZOICADS advertising partners, again with the lowest visits count for more than a year, following the downwards trend that started in September.

In any case, even with these numbers, we are again comfortable saying that the EZOICADS platform is the best option to monetize content websites. Let's have a look at the revenue dynamics with extracted graphs to get a better understanding.

Revenue dynamics compared to previous months

Having a look at the earnings graph of our websites over the past year, we can clearly see the decline starting from January 2022, with the trend downards continuing until July, the lowest point of our past year for earnings, except for December.

A small pike appears in March, with coincides with the first quarter end, and the companies spending their budget for this occasion.

This hasn't happened in June this year for a specific reason, with the global events currently taking place, advertisers have been more careful in spendings their budget, and are probably holding back until the end of the year, probably the trend that we are currently seeing in the month of August, even exceeding our June earnings, and just a little behind May for us.

The upward trend that we can observe since August did not continue in October due to our traffic loss, but even with traffic remaining stable, we saw a slight decrease around Black Friday and Cyber Monday, that could not be offset in December, despite an EPMV increase as advertising budgets haven't been fully spent yet, and Christmas is around the corner. However, as our traffic went down, our numbers could not go up.

Our EPMV evolution: from $6.85 to 6.97

Our EPMV is up 2%, which is a much higher increase than expected, as we were actually awaiting a dropping ad spend from advertisers, that would have been reflected in December's EPMV.

To make sure of that, let's have a look at the EZOIC ad revenue index.

Having a look at the ad revenue index

Looking at the EZOIC ad revenue index for the United States over the past year, we can see that the month of August ended at nearly half of what is has been in December 2021, after the BlackFriday in November last year, and the year ended nearly at 37 percent, very close to half of what is started at with 56 percent on 31st December 2021.

If we step back and have a look at the global month of November on this index compared to the month of December, it seems like November globally had nice peaks and December has the lowest lows ever and keeps dipping.

Therefore, the small increase we expected was actually a huge decrease, and is most likely again linked to global events this year, with the war in Ukraine, the global shortage of components, and the increased evergy prices that are leading many businesses and private persons to review their budget.

This trend will mostly likely continue over the first quarter 2023, and we can not realistically expect positive news on that side over next months.

Our achievements in December

FIFA World Cup

With the FIFA Football World Cup 2022 ending in December with the final, we've been mostly busy watching the games and updating results for our audience, and to share on our social networks, and of course we were a little disappointed by the final result. In any case, congratulations to Argentina for winning the competition!

World's First record: we donated one full day of passive income to charity!

On December 25th, for Christmas, we decided to donate our full day passive income to charity.

The charity chosen for this action is Girls Who Code, a charity that aims at closing the gender gap in technology.

Using the Ezoic innovative CSR technology we were able to donate our full day passive income, tax-free, a world's first ever, and were able to show other businesses how they can easily do the same action, effortlessly!

January plans

Our articles update is now fully ongoing, and we've started implementing FAQs in all our articles.

Our plan in terms of SEO for the whole year 2023, except publishing new articles, will be to continuously add one question and answer per article, article after article, for all of our articles - except for guest posts, for which it doesn't really make sense to spend time, money and energy, unless they were so good that they did bring us some good results.

We also plan on breaking our own world record, by donating this time 8 full days of our passive income, or about 2% of our yearly display advertisement earnings, to another charity, this time Razom for Ukraine, between the Orthodox Christmas on January 8th, and the Orthodox New Year on January 14th, meaningful dates for the people affected by this war.

We will therefore be able to update our articles such as our Ukraine support showcase page and show the world how they can also easily get their business to help a charitable cause.

December conclusion

After having missed the opportunity to increase our EPMV with BlackFriday, we were expecting an earnings increase that did not happen due to a traffic drop, December have been a slightly disappointing month for us.

In any case, we will keep the work up, and do everything we can to bring more value to our users and better content in the new year to come beyond!


YB Digital
About the author - YB Digital
Yoann is an International Business Consultant, facilitator and coordinator. He worked more than 10 years in global business, supply chain, financial, SAP ERP projects, Web and SEO optimization for various industries, such as logistics, cosmetics, consumer goods, beauty care, or fashion, in more than 30 countries around the globe.
 



Comments (0)

Leave a comment