Expert Ezoic Review - Means To Increase Advertising Performance Of A Website



The  Ezoic platform ‌  has appeared recently, but has already managed to make some noise. Why the unique resource is attractive and why the number of enthusiastic users is only growing is described in the review

Ezoic: a complete overview of the platform

It is more logical to start the Ezoic review by defining the subject of research. Ezoic is a platform created in 2010 specifically for testing ads - in the form of, for example, ad layouts or already published ads.

At the same time, advertising using Ezoic is tested directly on the site for which the advertisement is intended - to increase its effectiveness, and, ultimately, to constantly increase sales.

And Ezoic is great friends with other ad networks, if you install the add-on application to your personal Ezoic account. Thanks to the special Mediation application, you can include any ads in the automated testing of Ezoic.

Ezoic has regular platform updates: this is how all the positive Ezoic experiences are taken into account and combined.

Ezoic specifics

Since is an official Google ad-Exchange partner, the platform can easily optimize any display advertising not only from Google Ads, but also from other sources.

Thanks to special machine learning algorithms, the smart platform takes into account all the nuances of page ranking on the Internet, compares them - and offers the most successful solution. Thus, the site owner gets an overview of the situation how my advertising works and how best to spend money on advertising.

Of course, the effectiveness of the platform depends on such objective factors as the target audience of the promoted site and the specifics of its content.

Purposes of using Ezoic

First of all, ezoic integration makes the website a salesperson, with the maximum involvement of the target audience. This works as a virtual publisher success manager - he performs several functions in order to increase the profitability of ads placed on the site:

  • search for the most suitable layouts for a specific site;
  • optimization of ads using the most successful ad combinations, etc.

The use of Ezoic allows you to increase the profitability of advertising at least twice, or even three, four and even five times (250%!)! For some, sales have grown much more - six, seven, eight times, and this is not the limit.

So, on the official portal Ezoic LEAP, the company promises an increase in advertising revenues by at least 60% and by 200% on average.

At the same time, profitability is normally growing constantly, because the site is permanently monitored by its owner and is rapidly improving.

What ads does Ezoic interact with

The new automated testing tool is suitable for four types of advertisements:

All of the above types of advertising can be served on the site in a form that is very unattractive for the target audience - randomly, out of place, fragmentarily, creating an unpleasant impression and even repulsive with its inappropriateness. Ezoic, in cooperation with most high-quality ad networks, allows you to select only those ads that are most desirable for a specific target audience of a specific resource.

Each time a visitor visits the site, he sees an advertisement in a new submission (according to a new placement scheme). The system reacts to user behavior (so-called behavioral factors), analyzes and registers this data, taking into account geolocation and other significant circumstances.

Ezoic operating principles

The platform, using the method of automatic data processing (the so-called experimental search technique, which implies combining impressions from several ad slot layouts to determine the most effective options and creating an associative database targeting - display scheme), allows you to show website visitors the most clickable advertisements - which have already established themselves as attractive content for the target audience.

The advertiser receives objective data concerning:

  • the likely results of a change in the site design (potential metamorphoses are made both with a ready-made layout and with the existing design of the tested site);
  • the actual time of the visitor's presence on the site / the number of pages that visitors go to (view).

The system provides information with specific visual statistical reporting - in the form of detailed data on the big Data Analytics dashboard. This is very convenient for visualizing income, since it is possible to establish their objectification by several parameters:

  • for a specific device (laptop / PC / mobile gadget);
  • by average tracking UTM;
  • on each page / mail;
  • by URLs / countries;
  • by traffic source.

Thus, the advertiser receives a specific metric of the performance of his advertising, because he immediately sees which articles earn more, how much money for advertising will bring real income, and in which direction of advertising it is simply pointless to invest.

Ezoic's review would be incomplete without mentioning one more feature: the system's ability to store information to adapt future announcements. Thus, the site does not just work here and now, but has a cumulative ability to assimilate data.

How to use ezoic

The scheme of using Ezoic is simple, and consists of several sequential steps:

  • go to a site whose advertising needs optimization;
  • create your Adsense account on the ezoic platform;
  • integrate, for example, using CloudFlare, with Ezoic: it is congruent with any platform.

In order to use the premium paid version of Ezoic Premium, an invitation is required. There are only two conditions:

  • an adsense account;
  • proof that the site has at least 10,000 monthly visits.

How to prove that a site is actually getting 10,000 monthly visits to join Ezoic Premium? The best way is to use your personal Google Analytics account. With her, no other facts are required!

How to set up your ad testing yourself

In general, there is a special tutorial on YouTube - a video that teaches Ezoic users to test their ads on the platform. Among other things, there is a lesson on how to pack all advertisements posted on the site into a single block - this is the first important step to launching testing.

To make access to the system extremely simple and fast, it is recommended to install the Ezoic Chrome addon.

Three steps to get the most out of your ad

To use the full potential of the creators of the platform, it is recommended to do three additional steps:

  • load Ad Tester (only ads are tested, not their layouts) or layout Tester (ideally, an automated, intelligent testing machine will test different types of ads, along with different layouts);
  • upload all ads to the site (this way Ezoic will test more combinations and give better results);
  • analyze the data (using a special function).

As a result of the work of Ezoic, you will not only get an invaluable user experience of the advertiser, but also increase your income from promotions in the subject, eliminating the cost of advertising that does not bring profit.

Advantages and disadvantages of the platform

Like any other product, Ezoic has pros and cons. Of course, the latter are many times less - otherwise this tool would not be so relevant.

The virtues of the Ezoic

This is a truly mobile and very “friendly” service! First of all, because advertising testing can take place on any device connected to the Internet:

  • personal stationary computer;
  • mobile phone / smartphone;
  • the tablet;
  • notebook.

The user of the platform does not in the least lose control over his site: all the levers of control remain unchanged.

At the same time, the site owner gets the opportunity to adjust (depending on the type of his device) the traffic intensity, maneuvering between its two values:

  • traffic destined for the original site;
  • traffic to Ezoic.

Finally, Ezoic is versatile as it works with a wide variety of ad networks. Only in this way, thanks to the free choice of ads, the quality of advertising on the site can be brought to the maximum possible.

Ezoic Disadvantages

If communication with technical support matters, then this platform does not provide for chats with employees at all! Instead of chats, the platform offers the so-called. ticket system - limited information and advisory service.

Platform cost

How much will it cost to the owner of a selling site to have a personal automated publisher success manager? Zero dollars if you use the basic version, for example, Ezoic Leap! She does not need a contract, no payment, or the fulfillment of the obligation to pay a percentage of income. But this platform tool includes a full set of functions:

  • replacing poorly performing plugins;
  • containing options to speed up the subscription (the fact is that the platform does not start instantly, but after loading, which takes from several hours to several days, and extensive testing of a site with high traffic can take 1 month).

Why are the basic versions free? Ezoic will receive its commission for displaying an ad at the bottom of your site (a fee must be paid to the platform to remove this ad).

Another thing is when the extended premium versions of the platform are connected, their monthly cost is $ 49. By the way, Ezoic Premium, which informs about more productive advertising, has several options, each of which has three levels. For a fee, Ezoic displays higher paying ads on your layout, thus generating more profit for you.

 Ezoic Premium ‌  is recommended for those who are interested in very high income from the site.

★★★★★ Expert Ezoic Review - Means To Increase Advertising Performance Of A Website How can you subjectively evaluate this unique platform? From the standpoint of its novelty - by five points out of five: at the time of creation of Ezoic there were no similar tools (now there are many analogues, but all of them are not so well thought out, convenient and effective). From the point of view of practical use - similarly, the highest score. And it would also be appropriate to put 5 for the potential that can be used by a 100% attentive Ezoic user who has studied all the possibilities of this functional resource!
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