How To Make Money On A Relationships Blog?

How to make money on a blog about relationships: 5 steps to make money successfully

The most important thing in a healthy relationship is sincere mutual love. Partners take care of each other both in words and in deeds, constantly demonstrating that they value and love each other.

Good relationships are relationships in which there is harmony and joy (at least satisfaction). Building good relationships is not always easy, but it is no more difficult than living in bad relationships. It takes as much energy to build and maintain good relationships as it takes to fight.

Therefore, it is so interesting for people to observe the relationships of others in blogs. Blog on relationship is an opportunity to see both positive and negative examples of relationships and the opportunity to learn how to make your relationship perfect. But for bloggers, there are great benefits of blogging.

Relationship blogging is a tricky but highly profitable way to make money. The main thing is to get down to business wisely. Here's how to make money from a relationship blog, where to start, and how to grow.

Step 1. Choosing a niche and searching for target audience

The first question is how to start a relationship blog. And you need to start by choosing a niche. A niche is the corner of the market that you know the most about. A place where you can establish yourself as an absolute authority.

What will the blog be about? Here are a couple of ideas:

You can write for everyone, but you can write only for women or only for men. The main thing is to find a topic that is neither too broad nor too narrow. The wide one will be difficult, and the narrow one means limited topics and a small audience.

The second main question is - who are your readers? If you create a detailed portrait of the target audience (TA), it will be easier to decide on the content and promotion. Target audience parameters include, for example, age, social status and position, place of residence, presence of children, interests and hobbies, problems, etc. The more detailed the socio-psychological portrait of your average reader, the better.

Step 2. Choosing a name

The main criteria for a successful name:

  • well remembered;
  • not too long and not too short;
  • original;
  • immediately communicates what the blog is about.

Also, if the blog is on its own site, it will have a domain. So the title should read well in English. For example, or is difficult to read.

Step 3. Site selection

A relationship blog can have several formats: articles, videos, photos + text. The type of site depends on the choice of the format. Here are the most common ones:

Blogging platform

This is a special platform (website or application) where anyone can create their own blog. You will be given a place where you can freely publish any text content. It's free and easy. It is enough to register. However, your blog will coexist with others.

The most famous sites of this type are Wordpress (, Blogger, Yandex.Zen, Wix and Tumblr (more popular abroad).

The main disadvantages of blogging platforms are limited functionality and paid features. If you want to include ads or make your address more unique (for example, instead of, you will have to pay extra.

Your site

The freedom of action is not limited here. You can choose almost any address, any design and any functionality. However, this will require hiring a programmer and web designer. Or figure it out on your own. The good news is that modern website building platforms are easy to learn. So it's usually enough to watch a couple of video instructions.

What you need for the site:

First you need to choose a hoster. This is where you can purchase both web hosting and domain. For a relationship blog, the simplest rates are fine. By the way, it is better to choose from them with a common server. Dedicated is designed for large projects with heavy workload. Blogs are not one of these, so overpayment is useless.

Usually, after purchasing a hosting and a domain, you are immediately prompted to choose a CMS. It will install automatically. For the first time, it is better to choose Wordpress. It is the most popular engine that powers a huge number of sites. Including large and popular ones. It is easy to learn, and if problems arise, you can always find a solution on the Internet - there are many more instructions for Wordpress than for other platforms.

YouTube and other video hosting

Video hosting is ideal if you've chosen a video blog. The most effective and simplest option is YouTube. There is a huge audience and many opportunities for earning money.

However, you can also use TikTok, Snapchat, Rutube, and other platforms.

How-to videos are great for relationship blogs because they provide an opportunity to showcase your ideas in person.

By the way, it is advisable to buy a high-quality microphone and camera. And improve your video editing skills. However, a smartphone is enough for the first time. Especially if it's a short video format on TikTok.


Option for those who like to provide material with beautiful photographs. Because Instagram is one of the most visual platforms out there. It is also a good choice if your target audience is based on women.

Here you can upload photos, illustrations and short videos that can be easily supplemented with text. However, there will be fewer monetization opportunities than on your own website or on YouTube.

Vkontakte or Facebook

Suitable for text content with photos.

Gradually, the popularity of these social networks subsides. So it is recommended to use them as an additional platform. Here you can blog on your own page or in a separate public. It is better to start a public, as it will be easier to find it (both in the social network itself and through a Google / Yandex search).

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Monetization options are also limited here. You can either connect ads from VK (your blog should have good traffic and a lot of subscribers), or publish affiliate links.

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Step 4. Development and building of the audience

The most important thing to remember about making money from blogging is that it takes time and constant effort. As with any small business. Successful bloggers are entrepreneurs who know that get-rich-quick schemes don't work.

For a blog to grow and develop, you must:

Post content regularly.

Interesting and unique. Good articles and videos can bring visitors for years. However, if you do not update your content regularly, the number of visitors will not grow. Or it will even decrease over time. Making money blogging is like compound interest: the more you write, the more you earn (if your content is interesting and useful).

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Make content plans.

This is a list of specific topics for your blog. It will help you better navigate the niche. On a blog about relationships, you can post tips, examples of conflict situations, real life stories, interviews (for example, with a psychologist), checklists, etc.

Work on SEO.

This is search engine optimization. It is needed to make the blog easier to find in search engines like Google and Yandex. In most cases, SEO is a selection of keywords (search queries) by which you can be found on the Internet.

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The most effective way to grow your audience. Order ads from other bloggers, publics and groups on social networks. Contextual and teaser ads are also suitable.

It is best to use all methods together.

Step 5. Monetization

When your blog has at least 50-100 visitors per day, you can think about monetization. There are several ways: display ads, affiliate links, direct collaboration, and more. Most used:

Google adsense

It is an ad network that automatically displays advertisements on your site or in your videos. For every click on the ad, you receive a cash percentage.

To get into Adsense, a blog needs to have quality, unique content. This is the main requirement. Attendance can be anything.

Many sites and video bloggers use AdSense services. This is a reliable, but not the most profitable way to monetize.

  • guaranteed income
  • full automation (you don't need to do anything, ads are shown by themselves)
  • suitable for both websites and video blogs
  • low income with poor attendance
  • high requirements for the quality of content
Adsense Review - Pros and Cons

Other ad networks

In addition to AdSense, you can use the Yandex Advertising Network (YAN), as well as such networks as Ezoic, AdSterra, PropellerAds and others.

However, many of them have attendance requirements. For example, Yandex requires from 500 visitors per day for a month, and Ezoic -used to require 10,000 page views per month, but can now be accessed by any website even with low audience.

Ezoic premium review: monetize a relationship blog

By the way, Ezoic can be connected in parallel with AdSense. Then the income from Adsense will increase 1.5-2 times.

Ezoic vs AdSense
  • guaranteed income
  • wide settings
  • full automation
  • suitable for both websites and video blogs
  • low income with poor attendance
  • attendance requirements
  • content quality requirements
Reviews of advertising networks for relationships blog monetization

Teaser advertisement

These are small ad units on the site with provocative headlines. To connect them, you need to register in the teaser network. Somewhere they pay for ad impressions, somewhere - for clicks.

  • guaranteed income
  • wide settings
  • automation
  • low income with poor attendance
  • there may be attendance requirements
  • suitable only for sites
  • the site's reputation may suffer

Affiliate Links

An affiliate link is a link to a product in an online store or to a service, at the end of which there is your personal code of numbers and letters. If someone makes a purchase using this link, you will receive a small percentage.

Such links can be placed everywhere: in posts on social networks, in any articles, in product ratings and in collections, in blocks on the site, etc.

To get such a link, you either need to register in the CPA network, or start cooperating with a specific company. For example, many online stores or dating sites offer such cooperation.

It's easier with CPA networks. These are intermediary platforms that offer hundreds and thousands of different affiliate programs to choose from. You can select several at once.

However, ads must match the content. It is unlikely that a person who is currently reading an article about relationships will be interested in fishing products.

On a relationship blog, you can advertise dating sites, online relationship games, romance tours, wedding salon services, and more.

  • you can start right away
  • high income with high traffic
  • suitable for any blogs
  • low income with poor attendance
  • requires constant work on content

Direct cooperation

You can sell ad space on a website or in a video. For example, advertise other bloggers. Or start working with a psychologist. The choice is limited only by imagination.

  • high income
  • suitable for any blogs
  • individual conditions
  • need high attendance and established target audience
  • it can be difficult to find an advertiser

Selling your own services and goods

Ideal if you, for example, are a psychologist yourself.

You can also publish your own book or launch your own product line. For example, paired T-shirts.

  • high income
  • suitable for any blogs
  • individual conditions
  • need high attendance and established target audience
  • requires a lot of time and money.

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